From the racetrack to the beachfront, Aston Martin’s pursuit of beauty and performance knows no boundaries.
Aston Martin is no stranger to crafting objects of desire. For more than a century, the British marque has blended power, grace, and drama in ways that transcend the automotive world. Now, it’s taking that philosophy to new territory—quite literally—with the announcement of Aston Martin Residences Daytona Beach Shores, an ultra-luxury real estate project set to rise on Florida’s Atlantic coast.
The 18-story, 86-unit development, a collaboration between Aston Martin’s design team and Valor Real Estate Development, will stand just minutes from the legendary Daytona International Speedway—a temple of speed where the brand’s racing pedigree runs deep. Scheduled for completion in 2029, the oceanfront tower aims to redefine high-end coastal living with the same meticulous craftsmanship and design DNA that shape Aston Martin’s cars.
“For Aston Martin, real estate is a seamless brand extension,” said Stefano Saporetti, Aston Martin’s Director of Brand Diversification. “Our strategic vision centers on growing the brand beyond the automotive world, offering clients an elevated ownership proposition that permanently reinforces Aston Martin globally.”
This isn’t Aston Martin’s first foray into bricks and mortar. Following the success of Aston Martin Residences in Miami—now a striking addition to the city’s skyline—and the boutique townhouse project in Tokyo’s Omotesandō district, Daytona Beach Shores represents the next chapter in the marque’s architectural expansion. Together, these projects form a carefully curated portfolio that mirrors Aston Martin’s values of performance, beauty, and exclusivity.
At 3411 South Atlantic Avenue, residents will enjoy direct access to one of the world’s most famous beaches, along with panoramic ocean views and a suite of curated amenities—fine dining, an artisan bakery, and bespoke interior options developed in collaboration with Aston Martin’s creative studio.
Inside, each residence is expected to reflect the marque’s signature balance of elegance and precision. Two upper penthouse floors will feature eight double-height units, each tailored to the owner’s preferences. As Marek Reichman, Aston Martin’s Chief Creative Officer, explained, “Every Aston Martin car is an expression of beauty—a mastery of balance and proportion. Our residential projects allow us to express that artistry in architecture and interiors, integrating craft, performance, and beauty to the fullest.”
Valor Real Estate Development, Aston Martin’s partner on the project, brings four decades of experience in luxury construction to the collaboration. “Daytona Beach Shores is a rising star in Florida’s luxury market,” said Moises Agami, Valor’s CEO. “Partnered with Aston Martin’s unmatched craftsmanship and precision, this project will set a new benchmark for oceanfront living in a location synonymous with speed.”
And speed, of course, is part of Daytona’s DNA—and Aston Martin’s as well. The brand’s motorsport legacy at the nearby Daytona International Speedway includes a class victory for the Aston Martin Vantage at the 2023 Rolex 24 and the highly anticipated Valkyrie’s debut in the 2026 running of the endurance classic. For residents of Daytona Beach Shores, that connection won’t just be symbolic—it will be visible, audible, and ever-present.
With plans already underway for additional Aston Martin–branded developments in Tampa Bay and Mexico City, the British marque is accelerating confidently into a new kind of luxury. Not just cars. Not just lifestyle. But a cohesive, design-led universe where every surface, every curve, and every view is crafted with the same obsessive precision that defines an Aston Martin.
In Daytona Beach, beauty meets velocity—and home becomes another form of performance art.
Source: Aston Martin