Kia just added more silverware to its already crowded trophy cabinet. At the 2025 What Car? Electric Car Awards, the Korean brand’s newest EV, the Kia EV3, was named Best Electric Small SUV, while the ever-popular Kia Sportage took home Best Used Hybrid Family SUV.
If that sounds familiar, it’s because these aren’t the first nods this pair has received this year. Back in January, the same duo grabbed wins at the broader 2025 What Car? Awards—with the EV3 crowned Best Small Electric SUV and the Sportage celebrated as Best Family SUV.
Paul Philpott, President & CEO of Kia UK Limited, summed up the brand’s momentum: “It is a great honor to receive yet more recognition for the EV3 and Sportage from What Car? … What Car?’s great reputation as an independent, influential and respected publication for car buyers gives these awards more meaning.”
EV3: The Electric Small SUV to Beat
The EV3 has been nothing short of a breakout hit. It’s already Kia’s fastest-selling EV of all time and the UK’s retail best-selling EV of 2025. Not bad for a compact SUV that only hit the market this year.
What Car? editor Steve Huntingford praised its refinement: “The EV3 is a relaxing car to drive, because its ride is downright plush, while wind, road and motor noise are kept to a minimum … even the smaller of the two batteries on offer delivers an impressive range, so the EV3 offers excellent value.”
The EV3 isn’t just a category winner—it’s the reigning UK Car of the Year and World Car of the Year. That’s a back-to-back global win for Kia, which snagged the same honors in 2024 with the larger EV9.
Sportage: The Family SUV That Won’t Quit
On the other side of the lineup, the Kia Sportage continues to do what it’s done best for decades: dominate the family SUV space. It remains Kia’s top-selling model worldwide, and in the UK it’s currently the second best-selling vehicle overall.
The fifth-gen Sportage, launched in 2021, brought hybrid and plug-in hybrid powertrains to the table for the first time. Huntingford highlighted the PHEV version’s everyday appeal: “Like any Sportage, the PHEV version combines impressive ride comfort with a smart, spacious and user-friendly interior. Plus, you get the added bonus of a 43-mile electric range. The fact that your used Sportage will still be covered by the original manufacturer warranty also makes it very appealing.”
For 2025, Kia has given the Sportage a mid-cycle refresh, borrowing some styling cues and tech innovations from its newer EV siblings (EV3, EV6, EV9).
Kia’s Bigger Picture
The EV3’s instant success and the Sportage’s enduring popularity illustrate Kia’s two-pronged strategy: sell cutting-edge EVs while keeping electrified hybrids relevant and competitive in the used market. With a lineup that spans everything from compact crossovers to three-row electric flagships, Kia has firmly positioned itself as one of the most influential brands in the industry.
And with awards piling up, it seems buyers and critics alike are buying what Kia’s selling.
Source: Kia