If Bugatti is a brand built on impossible standards—artistry at triple-digit speeds, engineering that feels closer to haute couture than metalwork—then Bugatti Broward has become one of the marque’s most important stages. Tucked into the brightness of South Florida, the dealership has quietly grown into one of the most influential Bugatti hubs in North America, and, increasingly, the world.

At a brand where excellence is the baseline, Broward has managed to stand out. It’s not just a showroom—it’s a gathering point for a community of collectors, engineers, dreamers, and designers obsessed with the extremes of mechanical beauty. That commitment hasn’t gone unnoticed. In 2023, the dealership earned the title of Regional Best Performing Bugatti Service Partner in North America. And in 2024, Abraham Cohen—the face of Bugatti Broward’s client relations—was named Best Performing Brand Manager worldwide, a rare accolade in Bugatti’s tight-knit global network.

A Miami Morning With a Fleet of Legends

Bugatti doesn’t do ordinary, and neither do its customers. So when a longtime Broward client wanted to create a celebration worthy of the marque’s heritage, he didn’t plan a typical meet-and-greet. Instead, he invited Bugatti leadership—including CEO Mate Rimac—to Miami Beach Harbor for a spectacle that blurred the lines between land and sea.

Anchored in the harbor was the client’s bespoke 50-foot “Gameboat”—a one-of-one, carbon-monocoque performance vessel that looks like it was pulled straight from Bugatti’s design studio. Its proportions, its surface tension, even its stance on the water echo Bugatti’s design language with uncanny precision.

On the MacArthur Causeway beside it, a parade of hypercars:

• A Veyron Vitesse, the icon that redefined top-speed records.
• A Chiron, still one of the most formidable road-going machines ever built.
• The W16 Mistral, Bugatti’s final and most dramatic salute to the legendary quad-turbo W16 engine.
• And the future itself—the Tourbillon, Bugatti’s all-new V16 hybrid masterpiece.

With Rimac behind the wheel and the Gameboat gliding along nearby, the showcase felt like a synchronized ballet of engineering ambition: carbon meeting carbon, horsepower racing kilowatts, tradition shaking hands with the future.

A Celebration of the Bugatti Way of Life

As the sun climbed, guests gathered for an intimate reception that felt more like a private chapter in Bugatti’s ongoing story than a dealership event. Owners traded tales of cross-country journeys in Chirons, first impressions of the Tourbillon—whether in Molsheim or its U.S. debut—and memories from Monterey Car Week and Concours at Wynn Las Vegas. Bugatti’s global leadership listened, laughed, and added stories of their own.

But Bugatti is more than cars. It’s a culture of craftsmanship. On display were pieces from the Bugatti Eyewear Collection, horological works from Jacob & Co., and even a three-quarter-scale Baby Bugatti II, painted to match the Tourbillon positioned at the heart of the event. All of it underscored the brand’s belief that luxury isn’t an object—it’s an ecosystem.

The Heart of Bugatti in North America

In a brand statement, Hendrik Malinowski, Managing Director of Bugatti Automobiles, summed up Broward’s rise perfectly. The dealership, he said, has become an essential pillar in an essential market—North America—through passion, precision, and a willingness to treat every Bugatti client like a curator of history rather than a customer.

Their shared mission with Bugatti is simple:
Deliver experiences as bespoke as the hypercars themselves.

And if the Miami harbor event is any indication, Bugatti Broward’s momentum isn’t slowing anytime soon. The Sunshine State has become one of the brightest points on Bugatti’s global map—and for a brand always looking forward, that might be the most powerful signal of all.

Source: Bugatti