In the ever-evolving world of global car branding, Ford’s “Territory” nameplate is once again making headlines—this time in a new guise and refreshed for 2025. Though the name may spark memories of the now-defunct Australian crossover based on the Falcon, today’s Ford Territory is an entirely different creature. Built in China and known domestically as the Equator Sport, the SUV has carved out a niche for itself in export markets like South America, where it continues to grow in popularity.
This month, Brazilian buyers will be the first to experience the facelifted Territory, a mid-cycle refresh that subtly but effectively updates the SUV’s appearance and features. While maintaining the same overall dimensions—measuring 4,685 mm (184.5 inches) in length—the revised model debuts a redesigned front fascia. Gone is the split headlight design, replaced with a sleeker, more upscale grille adorned with a chrome-accented pattern. Both front and rear bumpers have been re-sculpted and now include body-colored inserts, offering a more refined aesthetic.
Along the sides, changes are minimal, but noticeable. The SUV rides on new 19-inch alloy wheels and features chrome-finished door handles. For now, Brazil will receive only the Titanium trim, Ford’s flagship version of the model.
Inside, the updated Territory continues with its digital-first design, retaining the dual 12.3-inch screens that form its digital cockpit. New upholstery color options and trim materials add a touch of freshness to the cabin, although the overall layout remains consistent with the outgoing version. Full equipment details are still under wraps and are expected closer to launch.
Mechanically, the facelift doesn’t reinvent the wheel. The SUV will continue to be powered by a 1.5-liter EcoBoost turbocharged engine, delivering 166 hp and 260 Nm of torque. The powertrain is mated to a seven-speed dual-clutch automatic transmission and drives only the front wheels. Notably, the plug-in hybrid option available in China will not be offered in Brazil—at least for now.
The updated Territory made its public debut at the Interlagos Festival in São Paulo, where Ford highlighted the model’s growing success. In fact, sales of the Territory in Brazil quadrupled last year, surpassing 5,000 units. The automaker hopes that the facelifted version will keep the momentum going, especially in the competitive midsize SUV segment.
While official pricing has yet to be revealed, the current model starts at R$ 215,000 (approximately $38,900). The new version is expected to remain in a similar range, with potential for modest increases depending on feature upgrades.
Looking ahead, Ford plans to roll out the refreshed Territory to several additional markets beyond Brazil, including Argentina, Mexico, the Philippines, Vietnam, South Africa, and Saudi Arabia—underscoring the model’s role as a key global player in Ford’s crossover strategy.
In a market that values both affordability and premium feel, the Ford Territory’s evolution demonstrates how a familiar name can be reborn across continents—adapting to new expectations, but still recognizable in spirit.
Source: Ford
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