Tag Archives: Ford

Ford is coming back

For the better part of a decade, Ford Motor Company has treated traditional passenger cars the way most people treat old gym memberships—fond memories, but ultimately expendable. Crossovers, SUVs, and pickup trucks became the main course, while sedans and hatchbacks were quietly cleared from the table. In Europe, that meant saying goodbye to staples like the Ford Mondeo, Ford Fiesta, and Ford Focus. In America, the purge was even more dramatic. Today, the Ford Mustang stands alone as the brand’s only traditional passenger car.

But now? There’s a flicker of something unexpected: contrition. Or at least, recalibration.

During Ford’s fourth-quarter 2025 earnings call, CEO Jim Farley hinted that the company isn’t done building cars for Europe. Not exactly a grand revival tour—but not a funeral procession, either.

“We have plans, exciting plans for Europe, related to our passenger cars,” Farley said, carefully threading the needle between optimism and caution. The key phrase wasn’t “exciting,” though—it was “profitable.” Ford doesn’t just want to build cars; it wants to build cars that make money. And not just for the company, but for dealers, too.

That’s a subtle but important shift. The previous retreat from cars was largely justified by razor-thin margins and Europe’s brutally competitive small-car market. If Ford returns, it won’t be to relive the glory days of volume for volume’s sake. It’ll be to play in segments where it believes it has an edge.

The Renault Connection

The biggest clue to Ford’s strategy lies not in Dearborn, but in France. The company is collaborating with Renault to develop at least two electric vehicles based on the French automaker’s AmpR small EV platform—the same architecture underpinning the reborn Renault 5 and the new Renault 4.

One of those Fords is widely expected to be an all-electric spiritual successor to the Fiesta. If that happens, it would mark a poetic return for one of Europe’s most beloved superminis—this time humming instead of buzzing. The other model could take the shape of a compact electric crossover, potentially replacing the Puma Gen-E down the line.

It’s a pragmatic move. Developing small EVs from scratch is a financial blood sport, and sharing platforms spreads the cost. More importantly, it allows Ford to re-enter segments it abandoned—without betting the farm.

Hybrids, Partners, and a 2027 Timeline

Ford’s head of Germany, Christoph Herr, reportedly told dealers that the company would invest in several new vehicles—some co-developed with partners, some not—and that they’d arrive starting in 2027. Powertrains? A mix of hybrids and all-electrics.

That timeline matters. By 2027, Europe’s regulatory landscape will be even more aggressive about emissions, and consumer appetite for electrification will likely be stronger—assuming infrastructure keeps pace. A carefully timed re-entry could allow Ford to surf the wave instead of fighting it.

Overseeing this new chapter is Christian Weingaertner, freshly appointed general manager of the passenger vehicle division. His background in business transformation suggests this won’t be a nostalgic exercise. Expect spreadsheets to matter as much as steering feel.

Not a U-Turn—More Like a Three-Point Turn

Let’s be clear: this isn’t Ford admitting it was wrong to prioritize trucks and SUVs. Those vehicles are still the company’s financial backbone. But Europe is a different battlefield. Compact cars and city-friendly EVs remain culturally and economically relevant there in ways they simply aren’t in the U.S.

If Ford can leverage Renault’s hardware, keep costs in check, and deliver a product with genuine Blue Oval character—sharp steering, smart packaging, maybe even a dash of fun—it could carve out a profitable niche. Not a mass-market blitz. More of a precision strike.

The real question isn’t whether Ford can build another great European hatchback. It’s whether it can build one that makes money in 2027 and beyond.

After years of thinning the herd, Ford may finally be ready to plant something new in Europe’s passenger-car soil. The difference this time? It’s bringing a calculator along for the ride.

Source: Ford Authority

This 1966 Ford Bronco Was Built to Fly Over Sand, Not Crawl Over Rocks

Classic Ford Broncos are everywhere right now. They’re being reborn as six-figure restomods, lifted into Instagram-ready off-roaders, and polished into weekend cruisers that will never see a dirt road. But this 1966 example doesn’t care about any of that. It was never meant to crawl over boulders or idle through Cars and Coffee. This Bronco was built for one thing: going as fast as possible in a straight line across loose sand—and it looks like it still wants to do exactly that.

What makes this truck especially fascinating is that it didn’t start life as a normal Bronco at all. This was a pre-production model, later handed over to off-road legends Charlie Erickson and Bill Stroppe in the mid-1960s. Their goal wasn’t refinement or utility—it was domination. The result was a one-off sand drag racer that competed in desert events at a time when off-road racing was still being invented on the fly.

The first rule of racing is simple: add power and remove weight. This Bronco did both. Anything that didn’t make it faster was stripped off. Doors? Gone. Windows? Useless. Comfort? A luxury for people who aren’t trying to win. What remains is a skeletal, purposeful machine that looks more like a homemade missile than a vintage SUV.

Power comes from Ford’s humble 170-cubic-inch inline-six, but don’t let the displacement fool you. This one is force-fed by a Paxton supercharger and breathes through dual Stromberg two-barrel carburetors sitting on a custom intake manifold. Add revised intake and exhaust lobes, and you’ve got a recipe for a six-cylinder that’s working far harder than Ford ever intended. No one seems to know the exact output—and that somehow makes it even better. It’s paired with a modified three-speed manual, because of course it is.

The Bronco was fully restored in 2011, and Mecum notes that while its wild appearance was preserved, everything underneath was gone through properly. The suspension was revised, traction bars were added, and both axles now feature limited-slip differentials. Heavy-duty front shocks and custom 15-inch wheels help keep it pointed in the right direction, wrapped in Goodyear tires with hand-cut grooves specifically designed for sand.

And then there’s the braking system—or rather, the lack of one. In a move that perfectly captures the spirit of this machine, the front brakes were deleted entirely to save weight. In sand drag racing, slowing down is someone else’s problem. Preferably after the finish line. Hopefully on flat ground.

Inside, the Bronco is just as uncompromising. There’s a single bucket seat, a steering wheel, and a handful of gauges mounted into a wooden dash. That’s it. No insulation. No trim. No creature comforts of any kind. There aren’t even doors or windows, so driving it is less like piloting a truck and more like strapping yourself to a mechanical projectile. A helmet and goggles wouldn’t be overkill—they’d be smart.

Mecum will auction this Bronco on March 21, though no estimate has been released yet. Whatever it sells for, it won’t just be another classic SUV with a shiny paint job. It’s a rolling artifact from the wild early days of off-road racing, when builders made things up as they went along and weight reduction meant simply unbolting anything that looked unnecessary.

If you’re the kind of enthusiast who thinks doors, windows, and front brakes are optional, this Bronco isn’t just appealing—it’s perfect.

Source: Mecum Auctions

Ford Explorer and Capri Gain More Power, More Range, and a Better Battery

Ford’s European EV lineup just received the kind of mid-cycle glow-up enthusiasts usually have to beg for—and it happened at the bottom of the price ladder. The rear-wheel-drive, Standard Range versions of the electric Explorer and Capri have quietly become much more compelling, thanks to a new battery chemistry, a stronger motor, and a big leap in real-world usability.

The headline change is under the floor. Out goes the 52-kWh nickel-manganese-cobalt (NMC) pack, replaced by a 58-kWh (net) lithium-iron-phosphate (LFP) battery. LFP chemistry is cheaper, more thermally stable, and—crucially for everyday drivers—far happier being charged to 100 percent on a regular basis. That means owners can actually use the whole battery without guilt, a big deal in the real world.

Ford didn’t just bolt in a bigger battery and call it a day. The rear electric motor has also been upgraded, jumping from 125 kW (168 hp) to 140 kW (190 hp), while torque climbs from 310 to 350 Nm. The result is a modest but welcome performance bump: 0–100 km/h now takes 8.0 seconds instead of 8.7. No, it won’t pin you to the seat like a Mustang Mach-E GT, but in the compact-SUV EV class, every tenth of a second counts.

Where this update really pays off is in range. The Explorer Standard Range now stretches to a WLTP-rated 444 km on a charge, up from as little as 352 km before. The sleeker Capri does even better, topping out at 464 km versus its previous 370–393 km rating. That’s not a tweak—that’s a fundamental upgrade in how far these cars can go between plugs.

Ford also claims energy consumption has dropped by about 1 kWh per 100 km, a small number that adds up over thousands of kilometers. Combined with the LFP pack’s ability to live comfortably at full charge, these EVs suddenly look far more road-trip-friendly than their spec sheets used to suggest.

There is one trade-off. Maximum DC fast-charging power falls from 145 kW to 110 kW. On paper, that looks like a step backward, but in practice it barely matters. Ford says a 10-to-80 percent charge still takes about 28 minutes, and the Explorer can now add roughly 11 km of range per minute at peak charging speed. In other words, you’ll still have time for a coffee and a bathroom break—just not two.

The best part? In Austria, at least, prices stay exactly where they were. Orders are already open, and first deliveries start in April.

For buyers eyeing Ford’s most affordable electric SUVs, this update changes the math in a big way. More power, dramatically more range, better everyday charging behavior, and no price hike? That’s the kind of upgrade cycle the rest of the EV industry should be paying attention to. And for a brand that’s still figuring out how to win over mainstream electric buyers, Ford just made its entry-level offerings a whole lot harder to ignore.

Source: Ford