On the eve of AVTOVAZ’s 59th anniversary, the Russian automaker marks a significant milestone with the official launch of the LADA Iskra, a brand-new model that is set to reinforce the company’s commitment to accessible, road-ready vehicles for Russian motorists. Sales begin today in Tolyatti, Moscow, and St. Petersburg, with nationwide availability expected within weeks.
The Iskra—whose name fittingly translates to “spark”—is available in three body styles from the outset: sedan, station wagon, and SW Cross wagon, offering broad appeal to a diverse audience. With a starting price of 1,249,000 rubles (approx. €15,949), the base sedan comes with a 1.6-liter, 90-horsepower engine mated to a five-speed manual transmission, a compelling value proposition for entry-level buyers.

A Symbolic Debut
Timed to align with AVTOVAZ’s storied history, the Iskra’s debut is steeped in symbolism. Production began earlier this year on April 19, marking 55 years since the launch of the original VAZ-2101 “Kopeyka.” Now, on July 20, the day AVTOVAZ was founded, the Iskra officially hits showroom floors.
“LADA Iskra begins its history in the year of the 55th anniversary of the first VAZ-2101,” said Maksim Sokolov, President of JSC AVTOVAZ. “We deliberately linked the production and sales launch to our most important historical dates. The Iskra represents not only a new product but a new era for AVTOVAZ engineering and localization.”
Russian-Built, Russian-Ready
AVTOVAZ developed the Iskra on a reengineered and highly localized platform, a project launched in summer 2022 that involved recreating over 1,000 parts and conducting rigorous testing with 300 prototypes. The result: a vehicle that boasts over 90% localization, optimized for Russian roads and operating conditions.
Positioned as a B-segment offering, the Iskra bridges the gap between the budget-friendly LADA Granta and the more premium LADA Vesta, targeting a younger demographic with its contemporary design, practicality, and competitive feature set.
Trims and Features: From Comfort to Techno
Even in its most basic Comfort trim, the Iskra doesn’t skimp on safety or convenience. Standard features include:
- Front airbags
- ESC & traction control
- Hill-start assist
- LADA Connect telematics
- Tire pressure monitoring
- Remote central locking
Step up to the Life package (from 1,319,000 rubles/€16,843) and you get air conditioning, plus heated mirrors and front seats.
The Enjoy trim (from 1,439,000 rubles/€18,375) adds premium touches such as:
- Heated washer nozzles
- Cruise control
- Cooled glovebox
- Adjustable steering column
- LADA Enjoy Evo multimedia system with Yandex online services and internet access
At the top of the range sits the Techno version (from 1,579,000 rubles/€20,163), which pulls out all the stops with:
- Heated rear seats, steering wheel, and windshield
- Parking sensors and rearview camera
- Fog lights with cornering function

Powertrain Versatility
The Iskra lineup includes three drivetrain options, all based on a 1.6-liter engine architecture:
- 90 hp / 5-speed manual
- 106 hp / 6-speed manual
- 106 hp / automatic transmission
This variety ensures the model caters to both traditionalists who prefer manual control and drivers seeking everyday ease with an automatic.
Smart Incentives for Key Demographics
In a strategic push to boost accessibility, LADA is offering up to 20% discounts on the Iskra through state-subsidized lending programs. Eligible buyers include large families, teachers, healthcare workers, and participants in the Special Military Operation (SVO).
Source: AvtoVAZ