In a landmark moment for Georgia’s automotive scene, Automobili Lamborghini has officially opened its first showroom in the country, planting its unmistakable flag of Italian performance and luxury at 129 Agmashenebeli Street, Tbilisi. The iconic supercar manufacturer is represented exclusively in the region by Tegeta Holding, a name long synonymous with automotive excellence in Georgia.
The grand opening signals more than just the arrival of a luxury brand — it marks Lamborghini’s expanding global footprint and strategic interest in emerging markets.
“The opening of our first official showroom in Georgia represents an important step in Lamborghini’s international development strategy,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “With the debut of our fully hybridized model range, this milestone aligns with our broader vision for sustainable performance.”
And what a debut it was. The opening gala, attended by over 500 guests, was a masterclass in immersive brand storytelling — complete with interactive installations, a curated DJ set, and an exhibition of Lamborghini’s most evocative models. The cars themselves wore the colors of the Italian flag, setting a vibrant tone of heritage and innovation.
A Nation’s First Look at the Temerario
Stealing the spotlight was the Lamborghini Temerario, making its first appearance on Georgian soil. A symbol of the brand’s bold electrified future, the Temerario completes Lamborghini’s hybrid super sports car lineup. Its 920 CV twin-turbo V8 hybrid powertrain isn’t just powerful — it’s historic, boasting a redline of 10,000 rpm, a feat unmatched in production supercars.
Beyond raw numbers, the Temerario represents a new era of design and comfort. Developed entirely in Sant’Agata Bolognese, it delivers not only unrelenting performance but also expanded interior space and everyday usability — redefining what a daily-drivable supercar can be.
A Showroom Built on Heritage and Precision
Covering 300 square meters, the Tbilisi showroom was designed in line with Lamborghini’s global architectural standards, blending cutting-edge aesthetics with unmistakable Italian style. Every detail — from the premium European furnishings to the meticulously selected materials — echoes the brand’s DNA.
A true highlight is the Ad Personam configurator, a bespoke personalization studio where clients can tailor every aspect of their Lamborghini, from paint finishes to interior trims, bringing their dream car to life with a touch of artisan craftsmanship.
Service Without Compromise
Behind the showroom’s sleek facade lies a robust service center, staffed by Lamborghini-trained technicians. Equipped with eight work bays, state-of-the-art diagnostic tools, and the latest security systems, it ensures that owners receive world-class aftersales support.
Driving Georgia Into the Future
For Tegeta Holding, the opening represents both a culmination and a beginning.
“We are thrilled to have the opportunity to host honorary guests and customers at the Lamborghini showroom,” said Ekaterine Kavtaradze, CEO of Tegeta Holding. “This exclusive partnership comes as the result of Tegeta’s 30 years of experience in the automotive industry. We are fully prepared to meet the high standards of this iconic Italian brand.”
Kavtaradze sees the partnership not only as a boost for the company, but for Georgia’s global image, signaling the country’s readiness to host world-class luxury brands.
With roaring engines, artful design, and a vision for a hybridized future, Lamborghini’s debut in Georgia is not just a showroom launch — it’s a powerful declaration: Italian performance has arrived, and it’s here to stay.
Source: Automobili Lamborghini
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