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Lamborghini Temerario Ad Personam: Miami Gets the Wildest Bull Yet

Lamborghini doesn’t tend to whisper, but last night in Miami Beach the brand practically lit up the coastline. At the sculptural 1111 Lincoln Road venue, before more than 500 customers and VIPs, Automobili Lamborghini pulled the cover off a one-off Temerario Ad Personam—a hyper-customized take on its newest mid-engine supercar and a rolling billboard for just how far the Ad Personam personalization program can go.

The Temerario itself is already a headline car: an all-new twin-turbo V8 hybrid, the first in Lamborghini history, and the only production supercar capable of spinning to 10,000 rpm. In a world moving rapidly toward electrification, it’s a defiant reminder that Sant’Agata still believes in mechanical crescendo—only now fortified with electrons.

A 320-Hour Paint Job That Borders on Absurd (in a Good Way)

This Ad Personam configuration wears a finish that took Lamborghini’s artisans more time than some carmakers spend building an entire chassis. Three hundred twenty hours of hand-applied paintwork were required to create a crystalline, multi-layered pattern blending Verde Shock, Grigio Maat, and Nero Nemesis. It’s less “custom color” and more “moving art installation.”
The effect highlights the sharp surfacing and air-hungry intakes of the Alleggerita package, which swaps in enough carbon fiber to keep track-day regulars busy bragging in pit lanes.

Inside: Craftsmanship Turned Up to Eleven

The cabin mirrors the drama. Grigio Octans sport seats, stitched with Verde Scandal accents, set the tone. Lamborghini even carried the crystal-effect pattern inside: the start/stop flap receives the same intricate finish as the exterior. The embroidery—both the Temerario script on the seats and the Bull emblem on the rear wall—is executed using a technique designed to echo the complexity of the paintwork.

As if there were any doubt about its status, an Ad Personam signature plate confirms the car as a one-off curation.

Lamborghini’s Leadership: Personalization as Peak Luxury

Chairman and CEO Stephan Winkelmann summed up the ethos behind the machine: true luxury equals personal expression. To him, the Temerario represents the convergence of cutting-edge hybrid tech, Italian craftsmanship, and limitless customization, pushing Lamborghini’s future identity into sharper focus.

Production of the model begins at Lamborghini’s Sant’Agata Bolognese headquarters, the cradle of the brand’s Made-in-Italy philosophy. First customer deliveries land in Q1 2026, making this Miami appearance a preview of a major new chapter for the company.

A Physical Debut with a Digital Shadow

Lamborghini also tied the reveal into its growing digital ecosystem, integrating this exact configuration into Fast ForWorld, the brand’s engagement platform. Guests could explore a full 1:1 digital twin of the car, check out the new Ledger Stax x Lamborghini Edition hardware wallet, and interact with the Lamborghini ID, a verified-ownership system created with Moca Network. A Vesaro simulator completed the tech-core experience with a virtual taste of Temerario performance.

Hybrid Performance Benchmarks on Display

Lamborghini also rolled out its electrified heavy hitters for context.
The Urus SE, the first plug-in hybrid Urus, brought its 800-hp V8+electric combo.
Nearby, the Revuelto—still the most powerful Lamborghini ever—demonstrated what happens when a 6.5-liter V12 teams up with three electric motors for 1,015 horsepower.

Park the Temerario between these two and you see the through-line: this is a brand using hybridization as a performance multiplier, not a compromise.

The Takeaway

The Temerario Ad Personam isn’t merely a showpiece; it’s a declaration. Lamborghini’s message is blunt and unmistakable: the future of the supercar isn’t quieter or tamer—it’s louder, brighter, more customized, and more electrified than ever. And if this crystal-painted, 10,000-rpm hybrid monster is any indication, Lamborghini plans to lead that charge with theatrical precision.

Source: Lamborghini

Story

The Bare-Bones Birth of a Legend: How a Naked Chassis in Turin Became the World’s First Supercar

Turin, November 1965. The crowds packing the motor show expected swoopy Italian metal, maybe a new coachbuilt coupe or two. What they didn’t expect was a bare chassis—painted satin black, riddled with holes, and wearing four stark white exhaust pipes—stealing the entire spotlight. No body, no leather, not even gauges. Just a skeletal frame and a transversely mounted 4.0-liter V-12 sitting behind the cabin like an unexploded bomb.

This was Lamborghini’s P400 prototype. And it wasn’t merely a tease—it was the spark that would ignite the creation of the Miura, the car that would define the term supercar before the word even existed.

Rebels in Sant’Agata

The idea began the previous summer, not as an official project but as a late-night fantasy shared by three young hotshots in the Lamborghini ranks: engineer Giampaolo Dallara, his colleague Paolo Stanzani, and fearless test driver Bob Wallace. All three were barely older than the cars they were tuning, and all shared the same forbidden dream—racing.

Ferruccio Lamborghini had no interest in taking on Ferrari at their own game on the track. So the trio flipped the script. If they couldn’t go racing, they’d bring racing to Lamborghini’s road cars instead. Thus was born the architecture that would become Project L105: a tiny, ultra-light, uncompromising chassis meant to support something wild.

To his credit—and eventually, to the world’s benefit—Ferruccio let them cook.

A Skeleton Ready to Sprint

When Lamborghini rolled the P400 chassis onto the Turin Motor Show floor on November 3, 1965, alongside the more civilized 350 GT and 350 GTS, journalists spit out their espressos. The structure, built by Marchesi of Modena, used 0.8-millimeter steel folded and drilled to the point of translucence. The central tub carried the load. Two subframes held the mechanicals. The whole thing barely tipped 120 kilograms.

It was a racing car in everything but name: double-wishbones at all four corners, Girling discs, Borrani wire wheels. But the party trick—the feature that made engineers either swoon or faint—was the revolutionary integration of the engine and gearbox into one compact, transverse unit behind the seats. Topping it all: a dozen upright Weber intake trumpets shouting to the heavens.

Even without bodywork, the thing radiated menace.

The Coachbuilder Scramble

Coachbuilders flocked to the stand like moths to a lit MIG welder. Touring wanted to shape it, but finances clouded the partnership. Pininfarina was tied up with other automakers. And then came Nuccio Bertone.

According to legend, Ferruccio greeted him at the booth with a jab: “You’re the last coachbuilder to show up.” Bertone studied the exposed frame, paused, and fired back: “My atelier will make the perfect shoe for this beautiful foot.”

Whether or not the exchange happened exactly that way, the meaning stuck. Bertone had seen the future—and wanted to clothe it.

During the quiet Christmas break, his studio unveiled sketches to Ferruccio, Dallara, and Stanzani. They weren’t just good; they were radical. Without hesitation, the drawings were approved.

From Chassis to Myth

Four months later, Geneva 1966. The black skeletal wonder from Turin had transformed into a molten wedge of Italian audacity: the Lamborghini Miura. Long, low, sensual, and threatening all at once, it was a grand-touring car reimagined through the lens of motorsport engineering.

The world had never seen anything like it. And while history sometimes casts the Miura as design-first and engineering-second, the truth is the opposite: its soul was forged first in steel, then clothed in style.

Sixty Years Later: Celebrating the Supercar Zero

In 2026, Lamborghini will mark six decades since the Miura’s debut with a full year of official festivities, including a dedicated Polo Storico tour honoring the machine that rewrote performance-car language. It wasn’t just fast. It wasn’t just beautiful. It birthed a new category altogether—supercar—a term coined by an English journalist grasping for words to describe something that simply didn’t exist before.

It’s fitting that the Miura began as a raw, unfiltered idea, shown to the public without makeup. Because beneath every supercar since—every Aventador, every McLaren, every wide-eyed kid’s poster hero—you can still see its bones.

A satin-black chassis. Four white exhausts. Twelve vertical trumpets. And three young rebels who refused to take “no” for an answer.

Source: Lamborghini

News

From Hybrids to Human Capital: Lamborghini Reaffirms UNI/PdR 125:2022 Gender-Equality Status

Automobili Lamborghini builds cars with the subtlety of a thunderclap—Aventadors, Huracáns, and Revuelto hybrids engineered to overwhelm the senses. But behind the gates of Sant’Agata Bolognese, the company is working just as aggressively on something far quieter but no less ambitious: reshaping the culture of its workforce.

This year, Lamborghini once again secured the UNI/PdR 125:2022 gender-equality certification, a rigorous Italian government–backed standard issued by DNV. It’s not a marketing badge or a PR flourish; earning it requires measurable progress in equal-opportunity KPIs, workplace culture, parental support, and inclusion. Lamborghini first earned the certification in 2022. Now, its renewal confirms that the effort wasn’t a one-off initiative—it’s becoming part of the company’s structure.

“We are proud to have obtained this certification once again,” said Stephan Winkelmann, Lamborghini’s Chairman and CEO. “It is concrete proof of our commitment to promoting gender equality within the company… an incentive to continue along the path we have undertaken.”

Closing Gaps, Opening Doors

The numbers out of Sant’Agata tell a story most automakers would envy: Lamborghini reports a pay-gap difference of just 0.04%—and in favor of women. The company has been tightening these metrics for years, monitoring advancement pathways, managerial access, and representation across departments.

This emphasis isn’t confined to Lamborghini’s walls. In 2019, the brand helped form CapoD—an equal-opportunities network created by eight major Bologna-area companies. The goal: dismantling regional gender stereotypes and steering more students, especially young women, toward STEM careers. As of 2024, Lamborghini now leads the network.

Parenthood as Part of Performance

Supercar companies specialize in high output, but Lamborghini is proving that productivity doesn’t require sacrificing parenthood or well-being.

The company has long treated parental support as a cultural pillar. Fathers are encouraged—not discouraged—to take optional parental leave, and the percentage doing so has increased more than 10% since 2022. Additional protections cover single parents and employees caring for children with disabilities. To help new mothers and fathers recalibrate their work-life balance, Lamborghini offers “Mum Coaching” and “Dad Coaching”—guided programs designed to help parents navigate new responsibilities without giving up career momentum.

The brand’s supplemental contract also restructures working hours and expands flexibility—modernizing the traditional industrial schedule in a way few manufacturers have attempted. Employees can take advantage of up to 12 days of smart working each month, a notable shift in a sector still rooted in on-site production.

Teaching Inclusion Like a Craft

You can’t engineer inclusion the way you engineer a V12. But Lamborghini is treating it with similar discipline. Employees receive a suite of training that ranges from unconscious-bias awareness to respectful communication, equal-opportunity education, and preventing harassment and bullying. These aren’t optional PR seminars—they’re part of the company’s operating system.

In 2024, Lamborghini launched a communication effort focused on the power of language in shaping workplace culture. At the center is the “Equabolario,” an internally developed dictionary promoting inclusive terminology. Through workshops and editorial content, the initiative asks employees to re-examine how words influence belonging and respect.

Beyond the Factory Walls

The automaker is collaborating with institutions and universities to widen its impact. Alongside MUNER—the Motor Valley University of Emilia-Romagna—Lamborghini helped establish the Gender and Diversity Empowerment Committee. One of its first projects, “MUNER Drives Change,” works directly with students and educators, aiming to dismantle stereotypes about who “belongs” in engineering and high-performance automotive fields.

Combined with its leadership in CapoD and ongoing partnership with Valore D, Lamborghini is pushing regional and industry-wide conversations forward, not just internal metrics.

The Road Ahead

For a company known for outrageous horsepower, scissor doors, and carbon-fiber drama, Lamborghini’s inclusion agenda might seem like a quieter pursuit. But Sant’Agata sees it differently. To them, it’s another high-stakes engineering challenge—one that demands precision, persistence, and long-term investment.

Diversity, they say, is a resource. Inclusion is a goal. And the workplace is not just where cars are built, but where the future of the brand—and the people who shape it—is forged.

In an industry obsessed with the next big engine, Lamborghini is betting that its next breakthrough won’t come from a dyno bench, but from creating a culture where talent thrives because of who people are, not in spite of it.

Source: Lamborghini