With the gleaming Mediterranean as a backdrop, Automobili Lamborghini unveiled its third official dealership in Spain—Lamborghini Marbella—during a spectacular evening event hosted by Chairman and CEO Stephan Winkelmann, alongside Chief Marketing & Sales Officer Federico Foschini. The event marked a bold new chapter for the Italian marque as it continues to grow its presence in southern Europe.
Nestled in the heart of Puerto Banús, one of Spain’s most prestigious and lively destinations, the new 270-square-meter showroom is more than a retail space—it’s a celebration of Lamborghini’s brand DNA: design, performance, and exclusivity. The two-level facility showcases the full hybrid range, drawing attention from passersby through its expansive glass façade and promising an immersive brand experience within.
Icons on Display, Experiences Beyond the Showroom
Guests at the launch were treated to an exclusive preview of Lamborghini’s latest innovations, including the Revuelto, the world’s first V12 High-Performance Electrified Vehicle (HPEV), the Urus SE Super SUV, and the bold new Temerario, the latest expression of Lamborghini’s “Fuoriclasse” vision.
Adding nautical prestige to the evening, the Tecnomar for Lamborghini 63—a striking high-performance yacht born from the partnership with Tecnomar and inspired by the Lamborghini Sián—was on display, further reinforcing the brand’s luxury lifestyle appeal.
As the sun dipped below the horizon, the celebration transitioned into a sensory experience with a seaside dinner, live flamenco and dance performances, and a vibrant DJ set. Capping off the evening, the Puerto Banús control tower was illuminated with the iconic Lamborghini emblem—a luminous symbol of the brand’s new presence in Marbella.
A New Hub for Innovation and Personalization
“This new location will allow our customers to discover our fully hybrid super sports car range and personalize their dream vehicle through the Ad Personam program,” said Stephan Winkelmann. “It’s a reflection of Lamborghini’s commitment to exclusivity, technology, and high performance.”
The showroom isn’t just about aesthetics. The facility also includes a 730-square-meter workshop, ensuring a full-service experience for Lamborghini clients across the Costa del Sol and beyond. From bespoke customization to high-performance maintenance, Lamborghini Marbella is poised to become a key destination for both loyal customers and curious enthusiasts.
Embracing the Future with a Hybrid Heart
The fully hybridized range, now a core part of Lamborghini’s identity, takes center stage in Marbella. With reduced emissions, improved efficiency, and uncompromising performance, the lineup reaffirms the brand’s vision for the future of mobility without sacrificing the raw, emotional driving experience that defines every Raging Bull.
“Joining the Lamborghini family with the opening of our dealership in Marbella is a great privilege,” said Basel Alkhatib, Co-owner and Managing Director of Lamborghini Marbella. “Our mission is to offer an experience that lives up to the brand’s legacy at a pivotal moment in its evolution.”
A Southern Star for the Raging Bull
With Lamborghini Marbella, Automobili Lamborghini strengthens its foothold in Spain while delivering a destination where passion, performance, and personalization meet. As hybridization becomes the new benchmark for super sports cars, Marbella stands ready to host the future of the brand—under the sun, beside the sea, and always at full throttle.
Source: Lamborghini