Tag Archives: Mate Rimac

Mate Rimac Takes Bugatti

After almost three decades under Volkswagen Group ownership, Bugatti has officially entered a new chapter. Porsche has completed the sale of its stake in Bugatti Rimac and the Rimac Group, formally ending the Volkswagen Group’s ownership connection with the legendary French hypercar manufacturer.

The transaction marks the end of one of the most significant chapters in modern Bugatti history. Volkswagen Group acquired the rights to the Bugatti name in 1998, and under its ownership the French marque evolved from a historic automotive name into one of the most recognizable and technologically ambitious hypercar manufacturers in the world.

Now, with Porsche completely out of Bugatti Rimac, Mate Rimac is taking a much more prominent role in the future of Bugatti.

Volkswagen Revived Bugatti in the 1990s

Bugatti’s modern revival began in 1998, when the Volkswagen Group, under then-CEO Ferdinand Piëch, acquired the rights to the historic French brand.

Piëch had ambitious plans for Bugatti. Volkswagen subsequently presented several dramatic concept cars as it explored how to return the marque to the top of the automotive world.

The result was the Bugatti Veyron.

When it arrived, the Veyron fundamentally changed expectations for what a production road car could achieve. Its quad-turbocharged 8.0-liter W16 engine, enormous power output and extraordinary engineering made it one of the defining performance cars of the 21st century.

The Veyron was eventually followed by the Bugatti Chiron, which pushed the formula even further and established Bugatti as one of the world’s ultimate hypercar manufacturers.

For Volkswagen, Bugatti had become much more than a historic name. It had become a technological showcase for the group.

The Birth of Bugatti Rimac

The next major change came in 2021.

Volkswagen Group decided to restructure its ownership of Bugatti, bringing Rimac into the picture. The resulting joint venture, Bugatti Rimac, gave Rimac a 55 percent stake, while Porsche retained the remaining 45 percent.

It was an unusual but potentially powerful combination.

On one side was Bugatti, a brand synonymous with extreme luxury, mechanical engineering and record-breaking internal-combustion engines. On the other was Rimac, a company that had established itself as a leader in high-performance electric powertrains, batteries and advanced vehicle technology.

Porsche played a central role in the arrangement through its ownership position in the Volkswagen Group structure.

Five years later, that relationship has now come to an end.

Porsche Completes Its Exit From Bugatti Rimac

In April 2026, Porsche announced that a consortium led by HOF Capital had agreed to acquire its stake in Bugatti Rimac. Following the necessary regulatory approvals, the transaction has now been completed.

Porsche has sold both its stake in Bugatti Rimac and its 21 percent stake in the Rimac Group.

According to Porsche, the transactions will generate proceeds of approximately €1 billion. Around €250 million of that amount will be used to further finance pension obligations and improve the company’s net cash flow margin.

While Porsche is now leaving the ownership structure, the relationship with Rimac has already produced tangible technology for one of its most important products.

The Porsche 911 GTS T-Hybrid uses a battery supplied by Rimac, demonstrating that the collaboration was about more than simply ownership structures and corporate transactions.

Mate Rimac Takes Over as Bugatti President

The completion of the deal also brings significant changes to Bugatti’s management structure.

Mate Rimac, founder of Rimac, will become President of Bugatti Automobiles. He replaces Christophe Piochon, who is stepping down from his positions as President of Bugatti Automobiles and Chief Operating Officer of Bugatti Rimac.

The move gives Rimac even greater influence over the future direction of Bugatti.

Marko Brkljacic, formerly Chief Operating Officer of Rimac Technology, will join the Bugatti Rimac management team as Chief Operating Officer.

Meanwhile, current Bugatti Automobiles CEO Hendrik Malinowski will move into the role of Chief Commercial Officer.

The changes suggest that Bugatti and Rimac are entering a new phase in which the relationship between the two companies will become increasingly integrated, while Bugatti itself remains focused on maintaining its unique identity.

The Bugatti Tourbillon Is the First Car of the Rimac Era

The first major product to emerge from the Bugatti Rimac era is the Bugatti Tourbillon.

It is an important car for the brand for several reasons.

The Tourbillon represents Bugatti’s first electrified production model, combining a high-performance internal-combustion engine with an electric powertrain. It is therefore a significant technological departure from the Veyron and Chiron, while still following Bugatti’s traditional philosophy of combining extreme performance with luxury and engineering sophistication.

Before the Tourbillon was revealed, there was considerable speculation that the successor to the Chiron could become a fully electric hypercar.

Given Rimac’s expertise in electric vehicles, the assumption seemed logical.

But Mate Rimac and his team took a different approach.

Rather than turning Bugatti into another electric-only hypercar manufacturer, the company chose a plug-in hybrid powertrain. The decision allowed Bugatti to embrace electrification without abandoning the combustion engine that has been central to the brand’s identity for decades.

That strategy was not entirely unexpected.

When the Bugatti Rimac joint venture was created in 2021, Mate Rimac identified a plug-in hybrid hypercar as one of the objectives within his ten-year vision for Bugatti.

The Tourbillon is the result of that philosophy.

Bugatti Refuses to Abandon the Combustion Engine

The Tourbillon is particularly significant because it demonstrates that electrification does not necessarily mean the end of the internal-combustion engine at the highest level of performance.

Instead, Bugatti has used hybrid technology to enhance its traditional formula.

That distinction matters.

Rimac has demonstrated what is possible with fully electric hypercars, but Bugatti occupies a different position in the automotive world. Its customers expect not only breathtaking acceleration but also mechanical theatre, craftsmanship, exclusivity and a sense of occasion.

The Tourbillon attempts to combine those characteristics with modern electrification.

It is effectively Bugatti’s answer to the question of how a hypercar brand built around enormous combustion engines can move into the electric age without losing its identity.

A New Home for the Tourbillon in Molsheim

The Tourbillon also represents an important milestone for Bugatti’s manufacturing operation.

The brand’s new La Manufacture production facility in Molsheim was created specifically to support the next generation of Bugatti vehicles.

The facility represents a significant investment in the future of the brand and reinforces Bugatti’s commitment to producing its cars in Molsheim, the historic home of the company.

For Bugatti, this is about more than constructing a new factory. It is about combining traditional French craftsmanship with the increasingly sophisticated technology required to build modern hybrid hypercars.

That combination is central to Bugatti’s identity.

What Happens to Bugatti Now?

The end of Volkswagen Group ownership does not mean Bugatti is becoming a conventional Rimac product.

In fact, the opposite may be true.

Bugatti and Rimac have always represented two very different approaches to performance. Rimac’s expertise lies heavily in electric propulsion, batteries, software and advanced vehicle technology, while Bugatti’s appeal is built around luxury, exclusivity, craftsmanship and mechanical engineering.

The challenge for Mate Rimac will be maintaining that distinction while taking advantage of the technology and expertise available through the wider Rimac organization.

The Tourbillon suggests that the company already has a clear philosophy.

Bugatti will embrace electrification, but it will do so on its own terms.

The End of a 28-Year Volkswagen Chapter

Volkswagen’s involvement with Bugatti began in 1998 with Ferdinand Piëch’s ambitious plan to revive one of the world’s greatest automotive names.

It produced the Veyron, one of the most influential performance cars ever built, followed by the Chiron and an entire generation of Bugatti models that transformed the brand into a symbol of automotive excess and engineering ambition.

The 2021 creation of Bugatti Rimac represented another turning point.

Now, with Porsche’s stake sold and the transaction completed, the Volkswagen era has officially ended.

Bugatti is entering its next chapter under much stronger Rimac influence, with Mate Rimac moving into the role of President of Bugatti Automobiles.

The Tourbillon is the first major statement of that new era. It combines a combustion engine with electric assistance, traditional Bugatti craftsmanship with cutting-edge technology, and the heritage of Molsheim with the engineering expertise of Rimac.

The biggest question now is not whether Bugatti will change.

It is how far Mate Rimac will take it.

For a company that has already produced the Veyron and Chiron, expectations could hardly be higher.

Source: Bugatti

Rimac Hands the Keys to a New CEO

If you were building a Mount Rushmore of modern European automotive disruptors, Mate Rimac would already be chiseling his own face into the granite. At 38, he has managed to do what most industry veterans need a lifetime to attempt: run not one, but two globally significant car companies. But even the most ambitious founder eventually runs into the same immovable object—time.

This week, the Croatian electric powerhouse confirmed a leadership reshuffle that feels less like corporate housekeeping and more like a strategic rebalancing of an empire. Former COO Nurdin Pitarević steps up as CEO of the Rimac brand, while Rimac himself transitions to president, freeing him to focus more intently on his role at Bugatti, where he remains CEO. Taking over the COO role is Marko Brkljačić, who has effectively been operating in that capacity already.

The Real Story Isn’t the Cars

On the surface, this might read as a changing of the guard at the company that built the 1,914-hp Rimac Nevera, the EV hypercar that rewrote the performance record books. But the truth is more industrial—and arguably more important.

Rimac today isn’t just a boutique hypercar manufacturer crafting carbon-fiber lightning bolts for the ultra-wealthy. It’s a Tier 1 technology supplier moving tens of thousands of battery systems and high-performance power units annually. The real growth engine is Rimac Technology—the division that quietly powers everything from limited-production exotics to major OEM electrification programs.

And that’s precisely where Pitarević comes in.

The Operator Takes the Wheel

Pitarević arrived from Continental with the kind of operational pedigree you don’t usually associate with hypercar dream factories. Over the past several years, he has served as Rimac’s right hand, translating vision into production lines, and ambition into contracts. If Mate Rimac is the visionary who imagines a 250-mph electric missile, Pitarević is the executive who ensures the battery modules arrive on time and under budget.

In Rimac’s own words, Pitarević blends “deep operational experience with clear strategic thinking and a strong sense of people and culture.” Translation: he’s the adult in the room when scaling from dozens of cars to tens of thousands of high-voltage systems.

His mandate runs through 2030 and beyond, and it’s anything but modest. The roadmap includes sweeping digitalization powered by artificial intelligence, plus development of next-generation solid-state batteries—likely in partnership with ProLogium Technology, following an agreement signed in September 2025. If solid-state tech reaches production viability under Rimac’s roof, the company won’t just be building the fastest EVs in the world—it could be supplying the chemistry that defines the next decade of electrification.

Beyond the Nevera

Yes, the Nevera still exists as a rolling proof-of-concept for what happens when engineers are given free rein and a carbon budget that rivals a space program. And yes, the newly revealed Bugatti Tourbillon signals that combustion—albeit heavily electrified—isn’t dead in Molsheim.

But the broader play stretches far beyond halo cars. Partnerships with BMW Group and Ceer Motors are already public. Additional joint programs remain under confidentiality, which in automaker-speak usually means “very real and very expensive.”

This is where the leadership shift makes sense. Rimac the founder thrives on moonshots. Rimac the supplier needs structure, scale, and relentless process optimization. You can’t personally oversee hypercar development in France while simultaneously managing exponential battery output in Croatia—not if you plan to sleep.

Founder as President, Builder as CEO

Importantly, Mate isn’t going anywhere. As president, he retains strategic oversight and the cultural stewardship that made Rimac what it is: fast, fearless, and engineering-obsessed. But day-to-day execution now belongs to Pitarević.

In Silicon Valley terms, this is the classic transition from founder-CEO to founder-chairman. In automotive terms, it’s more unusual—and more telling. Hypercar startups don’t typically evolve into global battery suppliers. Then again, most hypercar startups don’t end up controlling Bugatti.

If Pitarević successfully scales Rimac Technology through AI integration, solid-state breakthroughs, and deeper OEM entanglements, this move won’t be remembered as a simple executive reshuffle. It’ll be seen as the moment Rimac stopped being just the company that built the world’s wildest electric hypercar—and fully embraced its role as one of Europe’s most important EV technology architects.

For enthusiasts, nothing changes. The cars will still be outrageous. The numbers will still be absurd.

But behind the scenes, the company just shifted into a higher gear.

Source: Rimac Automobili

From E30 to EV Empire: Inside Mate Rimac’s Deep BMW Passion

While the world knows Mate Rimac as the electric hypercar visionary and the CEO of Bugatti Rimac, true enthusiasts recognize another facet of the Croatian tech magnate: his enduring love affair with BMW. Long before the Nevera and the Bugatti-Rimac Campus outside Zagreb, Rimac was just a teenager transforming an old BMW 3 Series E30 into an electric dragster in his garage—a project that would ignite a journey into the future of performance.

Now 37, Rimac has amassed not only a groundbreaking automotive empire but also a BMW collection that reads like a love letter to Munich’s finest. A recent visit by Top Gear to the newly opened Rimac Campus—set to become a key battery production site—offered a rare glimpse into the entrepreneur’s personal garage. Until operations begin, the state-of-the-art facility doubles as a temporary home for Rimac’s remarkable car collection.

Among the usual suspects—Porsche Carrera GT, Ferrari SF90, and the Aston Martin Valkyrie—are several prized Bavarian machines. BMW’s iconic “M” badge is well-represented: from a pair of M3 E46 CSLs to an M3 E90 and the original E30 M3 Sport Evolution. His first collector car, a Z4 M Coupe (E86), is also parked under the same roof, a reminder of the moment Rimac decided to begin curating a personal fleet.

One notable absence from the garage during filming was his M5 E39—a fan favorite—but a recent post on social media confirmed the V8-powered super sedan still has a place in his heart (and his garage). Over the years, he’s also been seen behind the wheel of an F90 M5 Competition and an M6 E64, underscoring his appreciation for BMW’s diverse M powertrain legacy—from V8s to V10s and turbocharged monsters.

Speaking of which, Rimac isn’t done with the E30 platform just yet. In a nod to his early electric days, he’s expressed a bold vision: transplanting BMW’s naturally aspirated 5.0-liter V10 (the S85 from the M5/M6) into an E30 3 Series. But don’t worry, the rare and revered EVO III won’t be sacrificed in the name of performance—Rimac is eyeing a separate donor car for this ambitious restomod project.

His ties with BMW run deeper than personal preference. In 2023, Rimac Group inked a deal with the BMW Group to co-develop battery technology—a strategic partnership that could influence the next generation of BMW EVs. While official updates have been sparse, the implications are huge: Rimac’s high-density, high-performance battery tech could soon power BMW’s future electric M cars.

In many ways, Mate Rimac embodies the convergence of heritage and innovation. He reveres the analog mastery of BMW’s golden era, even as he reshapes the performance landscape with electrons. Whether he’s piloting a Valkyrie or wrenching on a V10-swapped E30, Rimac proves that the soul of driving can live in both the past and the future.

Source: Top Gear via YouTube