Maserati has lifted the veil on its latest masterpiece at the 2025 Goodwood Festival of Speed – the MCPURA, a name destined to echo through the halls of Italian performance heritage. More than a super sports car, the MCPURA is a manifesto: a crystallization of Maserati’s design, engineering, and artisanal excellence, amplified to its most refined and visceral form.
Positioned as the spiritual successor to the MC20 – the model that reignited the brand’s performance legacy in 2020 – the MCPURA is not a revolution but an evolution. It intensifies everything that made the original a standout and filters it through the prism of Maserati’s renewed ambition. Think sharper aesthetics, more luxurious detailing, and a driving experience honed for purists. At its heart remains the thunderous 630 CV V6 Nettuno engine, hand-assembled in Modena and infused with Formula 1-derived technology.

E = MCPURA: A Formula for Emotion
Maserati’s campaign formula, “E = MCPURA,” borrows from Einstein’s theory of relativity – and not just for show. It encapsulates the notion of energy multiplied into a raw, tangible force of driving emotion. Every design line, every mechanical detail, and every sonic note from the exhaust channels this ethos. The result is not just a supercar, but a Trident-crafted energy field on four wheels.
“We’re back where we belong – at the top,” declared Santo Ficili, Maserati’s COO, during the car’s unveiling. “The MCPURA is 100% made in Modena, a return to the very soul of Italian motoring craftsmanship. Both versions – coupé and Cielo – are born here, in the historic heart of Motor Valley.”
Design Meets DNA
Presented in a head-turning Ai Aqua Rainbow finish – matte for the coupé, gloss for the convertible – the MCPURA dazzled onlookers at Goodwood. This hue, developed within the Maserati Fuoriserie program, shifts with sunlight like a living prism, emphasizing the car’s flowing carbon-fibre form. Magenta-and-blue mica Trident emblems adorn the grille and C-pillar, while laser-etched Alcantara Ice interiors echo the same spectral play, with iridescent red-blue contrasts and futuristic motifs.
The Fuoriserie catalogue itself continues to grow, now offering over 30 body colors, from bold metallics to four-layer matte finishes. Notably, three new shades mark their debut with the MCPURA: the audacious Devil Orange, elegant Verde Royale, and the mysterious Night Interaction. Each reinforces the MCPURA’s dual identity as a hyper-performance machine and a canvas for bespoke Italian artistry.
Engineering at Full Volume
While the MCPURA dazzles visually, its engineering remains its most compelling feature. Under the sculpted bonnet, the 3.0-liter twin-turbo V6 Nettuno engine delivers 630 CV at 7500 rpm and 720 Nm of torque from just 3000 rpm – thanks to its innovative pre-chamber combustion system with twin spark plugs, directly derived from Formula 1 technology.
That power is housed in a carbon-fibre monocoque chassis, enabling an astonishing weight under 1,500 kg, giving the MCPURA a best-in-class power-to-weight ratio of 2.33 kg/CV. In raw terms, it’s 210 CV per litre – numbers that place the MCPURA among the very top of performance elites.
And then there are the Butterfly doors – not just a style statement, but a dramatic invitation into the cabin, revealing the car’s carbon architecture in one sweeping motion. On the Cielo version, a PDLC retractable glass roof adds a new sensory layer. It transforms from opaque to transparent in one second, offering either a cocooned cockpit or an open-sky thrill at the press of a button.

Made in Modena – Worn Worldwide
Every MCPURA is built at Maserati’s historic Viale Ciro Menotti facility, a location steeped in nearly 90 years of motoring excellence. The same assembly lines also produce the GT2 Stradale, and starting in late 2025, the returning icons: GranTurismo and GranCabrio. The newly expanded Fuoriserie division, housed within this Modena campus, ensures each MCPURA can be tailored to its owner’s most personal expression of luxury and speed.
A Pure Manifesto of Maserati
The MCPURA is more than a supercar – it is a philosophical statement, a mechanical ode to energy, heritage, and unfiltered emotion. With both coupé and Cielo versions now available, Maserati has again declared its place among the greats of automotive performance. Not through nostalgia, but through fearless progression rooted in authentic Italian soul.
At Goodwood, the MCPURA didn’t just turn heads – it reignited belief in the enduring power of the Trident.
Source: Maserati
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