Tag Archives: Ram

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Ram Saddles Up: The American Truck Brand Rides into the Equestrian World

Ram has spent decades proving its mettle hauling lumber, boats, and just about anything with a hitch. Now, the American pickup powerhouse is hitching up something new — horses. Literally.

For 2025, Ram is galloping into the equestrian scene through a headline partnership with Fieracavalli, Europe’s premier horse show, and Scuderia 1918, a global leader in equestrian sport. It’s a surprising yet strangely logical crossover — one that blends Ram’s workhorse DNA with the refined world of competitive show jumping.

Fieracavalli 2025: Ram Takes the Main Arena

This November, from the 6th to the 9th, the spotlight at Veronafiere in Italy won’t just be on the horses. As the main partner and title sponsor of Hall 8, where the Longines FEI Jumping World Cup™ takes place, Ram will have its name literally above the world’s most prestigious indoor show jumping arena.

With over 140,000 visitors and 700 exhibitors converging annually, Fieracavalli isn’t just an event — it’s an institution. For Ram, it’s an ideal paddock to showcase its newest models in front of a wealthy, lifestyle-driven audience that values power, precision, and presence — the same traits that define both top-tier horses and high-end pickups.

Scuderia 1918: Performance Meets Purpose

Partnering with Scuderia 1918 brings authenticity to Ram’s equestrian ambitions. The Italian-based team is a trailblazer in international show jumping, merging performance with science through a dedicated R&D division focused on equine welfare and athletic optimization.

Ram’s contribution? Providing the muscle to move the operation. The team will receive a fleet of Ram’s high-performance pickups, engineered for heavy hauling and off-road control — perfect for towing horse trailers, navigating muddy showgrounds, and carrying everything from saddles to feed bags.

The parallels run deep: Scuderia 1918 applies precision, dedication, and innovation to equine performance — the same principles Ram builds into every truck that rolls out of its factories.

Europe’s Equestrian Economy: A Market on the Move

Beyond the glamour of the show ring lies an economic powerhouse. Europe’s horse industry is worth over €100 billion annually, employing around 400,000 people across breeding, racing, and equestrian sports.

And where horses go, trucks follow. From hauling feed to transporting multi-million-euro show jumpers, mobility is the beating heart of the equestrian world. It’s a segment that demands strength, endurance, and reliability — precisely the attributes Ram trucks were born to deliver.

Pickup Culture, Equestrian Edition

Ram’s move into the stableyard isn’t just a marketing stunt; it’s a statement of versatility. Few vehicles embody the balance of rugged utility and upscale comfort quite like a modern Ram.

Need to tow two horses across the Alps? No problem. The truck’s massive torque and advanced trailer assist systems make the journey smooth and stress-free. Want to arrive at the event in style? Inside, you’ll find the same premium interiors and intuitive tech found in top luxury SUVs.

Boots, helmets, saddles, and hay bales all fit comfortably in Ram’s cavernous bed. And when it’s time to swap the stable for the highway, its refined ride and high-output powertrains make it just as capable at 70 mph as it is in the mud.

The New Breed of Power and Poise

At first glance, Ram and the equestrian world might seem like an odd pairing — one built on diesel torque, the other on elegance and finesse. But dig deeper, and the synergy makes sense. Both demand strength with sensitivity, performance with precision, and the ability to look good doing hard work.

By staking its claim in Europe’s most prestigious horse event, Ram isn’t just showing up with horsepower — it’s redefining it. From worksite to showground, the brand’s message is clear:
No matter the job or the odds, nothing stops a Ram.

Source: Stellantis

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Stellantis Fires Up the Hemi Once More: Muscle Memory Never Dies

Heritage is back on the menu, folks — and Stellantis is serving it up with a side of octane nostalgia. After a turbulent year of boardroom musical chairs, the automotive giant seems to have rediscovered the magic words that make American buyers weak in the knees: Hemi V-8.

Enter Tim Kuniskis, the recently reinstated Ram Trucks boss — the same man who practically bleeds Mopar blue. His first order of business? Put the 5.7-liter Hemi back where it belongs: under the hood of the Ram 1500. After a brief, one-year sabbatical, the burbling eight-cylinder is back, and—surprise, surprise—truck sales are roaring again. Turns out, torque and nostalgia still move metal.

But Stellantis isn’t stopping there. With whispers of the Hemi returning to the new Dodge Charger, the company is clearly intent on reminding everyone that muscle cars and trucks still matter — even in a world obsessed with kilowatts and carbon credits. And so, with momentum building and fans howling for more, Mopar’s rolling up its sleeves for a good old-fashioned SEMA spectacle.

The Purple Haze Persuasion

First up: a tantalising glimpse of what’s believed to be a Dodge Charger Scat Pack Sixpack, finished in a deliciously deep Purple Haze. And no, this isn’t the EV version — this one drinks dinosaur juice the old-school way. A blacked-out, bulging hood gives it the stance of a street brawler, while an illuminated badge and non-stock rims make it look ready to rumble down the Strip, legally or otherwise.

The Charger’s return to muscle form is more than a teaser — it’s a statement. Stellantis knows its audience. The loyalists never asked for silence or sustainability; they asked for something that makes their neighbours’ windows rattle at idle.

The Sublime (or Sub-Lime?) Street Truck

Next, we catch a glimpse of the 2026 Ram 1500 in an unmissable Sublime Green — a shade that looks one part retro throwback, one part radioactive. (Honestly, Stellantis, “Sub-Lime” would’ve been perfect. Missed opportunity.)

The truck wears the ‘Symbol of Protest’ badge proudly on its fender — Stellantis’ subtle wink that a V-8 beats within. That same fender also seems to be riding dangerously close to the tire, suggesting a lower, meaner stance. Could this finally be the street-spec Ram enthusiasts have begged for? One that’s more drag strip than dirt trail? Stellantis isn’t saying… yet.

Viva Las Vegas, Viva Mopar

We’ll have all the answers soon enough. Both vehicles — and plenty more Mopar-massaged metal — are set to debut at SEMA, held at the Las Vegas Convention Center from November 4th to 8th. If these teasers are anything to go by, Stellantis is gearing up to remind the industry that muscle isn’t just alive — it’s having a midlife crisis in the best possible way.

Because no matter how many EVs the future holds, nothing says “America’s back” like a purple Charger and a green Ram rumbling their way into Vegas. And as far as we’re concerned, the louder, the better.

Source: Stellantis

News

Ram’s Great Comeback: The Dakota Rides Again… Eventually

Well, would you look at that — after a decade and a half of sitting on the sidelines, Ram has finally remembered it used to make a mid-size pickup. Yes, the Dakota — that charmingly brutish, V8-snorting little truck that went out of production in 2011 — is coming back. Sort of. In 2028.

Better late than never, right?

Ram’s parent company, Stellantis, has announced a $13 billion investment in the United States, and tucked among all the corporate optimism is confirmation that a new mid-size Ram pickup is coming. It’ll be built in Toledo, Ohio, the same plant that currently churns out Jeep Wranglers and Gladiators. That means one thing: body-on-frame toughness. No soft-road, latte-fetching unibody nonsense here. This thing’s coming for the Ford Ranger, Chevy Colorado, GMC Canyon, and Toyota Tacoma — the Mount Rushmore of proper trucks.

The original plan was to build it at Stellantis’s Belvidere, Illinois, plant, but that facility’s now being resurrected for a new Jeep Cherokee and Compass duo. Meanwhile, in Michigan, Stellantis will also roll out a big new SUV (somewhere between “internal combustion” and “range-extended EV,” whatever that marketing soup means), and Detroit’s getting a fresh Dodge Durango by 2029.

All this is part of CEO Antonio Filosa’s big “let’s fix Stellantis” initiative. He’s promising American jobs, expanded choices, and a grand return to giving customers what they actually want — which, translated from PR-ese, means “V8s, noise, and vehicles with a pulse.”

And to be fair, he’s off to a good start. Filosa’s undoing years of… shall we say, Tavares-ian minimalism. Under the previous boss, Stellantis went full monk — ditching V8s, fumbling the EV rollout, and trying to make Jeep posh. Spoiler: it didn’t work.

Now, the tide’s turning. The Ram 1500 V8 is back. Jeep’s getting its mojo again. Dodge still makes things that frighten small children and delight adults. The vibes are good.

But here’s the rub: 2028. That’s when this mysterious mid-size Ram finally shows up. Which means it’ll hit the market just in time to battle the next generation of Rangers, Colorados, and Tacomas — trucks that will have already evolved, maybe sprouted solar panels or learned to talk.

So yes, Ram’s back in the game. It’s just taking the scenic route — at 45 mph, with the blinker on.

Still, if the new Dakota (or whatever they call it) really is a tough, Wrangler-sibling bruiser with proper off-road cred and some American brawn under the hood, then maybe, just maybe, the wait will be worth it.

Until then, we’ll keep watching from the sidelines, polishing our old V8 Dakotas and muttering: “You could’ve been here years ago, mate.”

Source: Ram