There was a time when “Hyundai” and “Kia” were words you’d utter with a polite nod and a mental note to check the warranty before the badge. Fast forward to 2025, and the Korean power trio — Hyundai, Kia, and Genesis — aren’t just playing in the big leagues; they’re setting the rules. And this time, the scoreboard isn’t about horsepower, range, or touchscreen inches. It’s about something a little more vital: safety.
In the latest crash safety evaluations by the U.S. Insurance Institute for Highway Safety (IIHS), Hyundai Motor Group has gone and pulled off a proper clean sweep. The freshly minted 2026 Hyundai IONIQ 9 and 2026 Kia Sportage (post–May 2025 builds) have both clinched the coveted 2025 TOP SAFETY PICK+ rating — the automotive equivalent of a gold medal in a triathlon of destruction. Meanwhile, the 2026 Hyundai Santa Cruz bags a TOP SAFETY PICK, making it the only small pickup in its class tough enough to survive the IIHS’s new gauntlet.

Built Tougher, Tested Harder
This year, IIHS raised the bar — and then welded it shut. The new 2025 safety protocol doesn’t just crash cars; it throws the back-seat passengers into the mix with a new dummy designed to simulate a small woman or 12-year-old child. It’s an unflinching look at how cars protect everyone inside, not just the driver. To nab a TSP+, you now need a “Good” rating in every major crash category, plus headlights that won’t blind passing owls, and a collision avoidance system that spots pedestrians even in low light.
So, when the IONIQ 9 breezed through the tests with “Good” marks across the board, it didn’t just pass — it dominated. Likewise, the Sportage, which previously had to settle for a mere TSP, clawed its way to TSP+ glory thanks to smarter collision prevention and better headlight performance. The Santa Cruz, ever the rugged oddball, proved that pickups can do safety and style.
Home and Away Wins
What’s more impressive? These models didn’t just ace the American tests. Both the IONIQ 9 and Sportage also earned top marks from the Korea New Car Assessment Program (KNCAP) — the Korean equivalent of IIHS — meaning they’re not just local heroes but global champions.
And Hyundai Motor Group’s victory lap doesn’t end there. Across its portfolio, the company now counts 18 models with TSP or TSP+ ratings for 2025. That’s nine Hyundais, five Genesises (Genesi?), and four Kias, making this the second consecutive year Hyundai Motor Group has more IIHS safety awards than any other automaker on Earth. That’s not just bragging rights — that’s a dynasty in the making.
The Safety Hall of Fame
If you’re keeping score, Hyundai’s all-star safety lineup reads like a who’s who of their latest design renaissance: the IONIQ 5, IONIQ 6, KONA, TUCSON, SANTA FE, ELANTRA, and SONATA all wear the TSP+ badge. Genesis’s GV60, GV70, GV70 Electric, and GV80 continue to prove luxury can coexist with laboratory-grade safety. Over at Kia, the EV9, Telluride, K4, and Sportage round out the list — each one a testament to how far Korean engineering has come from the days of beige sedans and apologetic styling.
Genesis, meanwhile, isn’t just playing catch-up with the Germans — it’s overtaking them. The brand leads the premium safety rankings, and sits third overall among all manufacturers tested by IIHS as of October 2025. That’s rarefied air usually reserved for Volvo and a few prayerful Swedes.
Beyond the Crash Test Dummies
Safety isn’t sexy — or at least, it didn’t used to be. But there’s something undeniably cool about an automaker that treats crash testing as a form of art. Hyundai Motor Group isn’t simply meeting the minimums; it’s redefining what “safe” means in a future filled with batteries, sensors, and AI-powered brakes.
It’s proof that modern Hyundai, Kia, and Genesis models aren’t just looking good and driving well — they’re engineered to protect you with the same precision that built them.
And when the worst happens, you’ll be glad the folks in Seoul spent so much time smashing cars to bits — so you don’t have to.
Source: Kia


