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AUDI and SAIC created a new sub-brand

SAIC is the largest of the “Big Four” state-owned car manufacturers of China, which recently established a sub-brand with the German brand Audi with the intention of producing cars only for the Chinese market. The name of the sub-brand is AUDI and it will offer the best of both worlds, combining German DNA and Chinese innovation.

AUDI will only offer fully electric cars with a focus on what Chinese customers want such as connectivity, automation and performance. That’s why Audi and SAIC created the Advanced Digitized Platform, on which future AUDI cars will be based, the first of which is the AUDI E concept, which debuted in Shanghai.

The AUDI E concept has a minimalist design with thin front lights connected by a thin line, and the same motif continues with the narrow lights at the back. It is slightly larger than the current Audi A6, and in the cockpit, the 4K screen that provides superb connectivity attracts attention.

This concept shows what the future cars of this sub-brand will look like. The plan is to launch three electric models based on this concept on the Chinese market, the first of which will debut in mid-2025.

AUDI E is powered by two electric motors with a total power of 775 hp (570 kW), which enables acceleration to 100 km/h in 3.6 seconds. It is equipped with a 100 kWh battery which, according to the Chinese CLTC, enables a range of 700 km. Its 800-volt architecture supports fast charging, and a 10-minute charge provides an electric range of 370 kilometers.

Source: Reuters

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