Once upon a time, the word “smart car” conjured up an image of something small, quirky, and—let’s be honest—a bit like driving around in a designer toaster. Cute, clever, city-bound, and as far from an SUV as you could possibly imagine. Fast forward to 2025, and smart has clearly been downing protein shakes and hitting the automotive gym. At this year’s IAA Mobility in Munich (September 8–14), smart is rolling out its entire portfolio, headlined by the new smart #5—a premium mid-size SUV that’s here to prove that the brand has grown up, bulked up, and is ready to spar with the big boys.
And it’s already collecting trophies. The #5 has just bagged a Red Dot Design Award for Product Design, which is shorthand for: “Yes, it looks good, and no, it doesn’t resemble a hairdryer anymore.” Instead, what you get is a spacious, versatile, tech-laden electric SUV running on a cutting-edge 800-Volt platform. Translation: faster charging than your phone and enough range to turn the term “range anxiety” into nothing more than a punchline.
Inside, it’s all about space, flexibility, and brains. The intelligent cockpit and advanced driver assistance systems are designed to make driving easier, safer, and—dare we say—more enjoyable. The #5 promises to handle everything from daily school runs to long-haul road trips, all while whispering “premium” in your ear with every soft-touch surface.
But this is Munich, and smart isn’t just here to show us a sensible SUV. Oh no, they’re throwing art into the mix. Enter the Keith Haring Art Car, a one-off sculptural statement on wheels, created in collaboration with the Keith Haring Foundation. It’s funky, bold, and just the right amount of “look at me.” Smart’s booth at the Summit will use Haring’s work to celebrate the idea of streets as living canvases—a reminder that the brand has always been about urban mobility and breaking conventions.
Elsewhere, at the Open Space on Odeonsplatz, smart is going full lifestyle brand: the #5 Premium, #5 Summit Edition, and #1 BRABUS will all be on display, alongside interactive art studios, photo booths, and activities for families. It’s not just a car showcase—it’s a playground for anyone who likes their EVs with a side of culture.
And of course, no TopGear-style reveal would be complete without the spicy bit: the smart #5 BRABUS. Yes, the German tuning legends are back at it, sprinkling horsepower, aggression, and just enough lunacy onto the SUV to make sure it can keep up with the Teslas and Porsches of the world. If the standard #5 is the stylish all-rounder, the BRABUS version is the one that shows up to the party in a leather jacket and dares you to race it.
So, what’s the takeaway? Smart is no longer the brand of tiny cars that squeeze into half a parking space. The new smart #5 is bigger, bolder, and more ambitious—a proper SUV that might just redefine how we see the badge. Add in a bit of Keith Haring street cred, and suddenly smart isn’t just about moving people. It’s about moving ideas.
The press conference kicks off September 8 at 10 a.m., Hall B2, booth B01. Expect premium EVs, a splash of art, and probably a few raised eyebrows from those who thought smart would never grow up.
Source: Smart

































