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Alfa Romeo Posts 20% Global Growth in H1 2025, Driven by Junior Launch

Alfa Romeo is celebrating its 115th anniversary in signature style—with accelerating global momentum and a product strategy that blends heritage with modernity. The Italian marque has announced a robust 20% year-on-year increase in global registrations for the first half of 2025, a testament to its dynamic portfolio, growing international presence, and the successful launch of the all-new Alfa Romeo Junior.

Compact Power, Global Reach

At the heart of Alfa Romeo’s resurgence is the Junior, the brand’s new compact premium offering that has quickly become a cornerstone of its global expansion strategy. With over 45,000 orders recorded since its launch just a few months ago in 38 countries, the Junior is more than a new model—it’s a symbol of Alfa’s adaptability in a rapidly changing industry.

Available in a variety of powertrains—including the 280-hp Elettrica Veloce, the 156-hp Elettrica, and the 145-hp Ibrida (also available with Q4 all-wheel-drive)—the Junior represents Alfa’s most versatile and accessible interpretation of Italian sportiness yet. Impressively, 17% of all Junior orders so far are for the full-electric variant, highlighting a growing appetite for performance EVs in the premium compact segment.

Europe: A Stronghold Reinforced

Europe remains Alfa Romeo’s primary growth engine, with regional registrations surging 33.3% year-over-year. Key markets contributed significantly to this trajectory: France led the pack with a 51% rise—where the Junior is already segment leader—followed by the UK (+50%), Italy (+35%), and a remarkable 200% increase in the Netherlands.

South America & MEA: Surging Demand

In South America, Alfa Romeo experienced a stellar 63% increase in registrations, signaling both rising brand awareness and effective market entry strategies. Meanwhile, the Middle East and Africa (MEA) region posted a solid 34% year-over-year growth, reinforcing Alfa’s foothold in emerging premium markets.

Asia-Pacific: Setting the Stage

While the Asia-Pacific region saw a slight decline overall in H1, Alfa Romeo’s investment in the area remains steadfast. The Junior debuted in Japan in June, and an Australian market launch is imminent. Looking ahead, the brand is preparing entries into Malaysia and Taiwan, signaling intent to expand its APAC footprint more aggressively. In China, Alfa Romeo maintained steady performance, reflective of its consistent, if measured, presence in the world’s largest auto market.

North America: Strategy Shift in Progress

Contrasting the global uptrend, North America saw a decline in registrations. However, Alfa Romeo executives remain proactive, signaling that a targeted strategy is in motion to counter market challenges and reignite momentum in this crucial region.

Tonale, Giulia, and Stelvio: The Core Trio

Beyond the Junior, Alfa Romeo’s core line-up continues to deliver. The Tonale remains a critical player in the premium C-SUV segment, praised for its balance of performance, technology, and efficiency. Meanwhile, the Giulia and Stelvio continue to embody the brand’s classic DNA—sporty, elegant, and unmistakably Italian.

A Milestone Year for the Biscione Brand

Celebrating 115 years since its founding in 1910, Alfa Romeo has leaned into its rich history with a series of iconic moments throughout 2025. Among them: dynamic testing of the breathtaking new 33 Stradale at the legendary Balocco Proving Ground and the debut of the book Alfa Romeo 33 Stradale during the exclusive FuoriConcorso event.

Additionally, Alfa Romeo welcomed global fans to an international gathering in Arese that drew thousands of Alfisti from across the globe—underscoring the brand’s enduring emotional resonance. The celebration continues through major new partnerships, including with Luna Rossa for the 38th America’s Cup, and world tennis star Jasmine Paolini, now serving as a global Brand Ambassador.

Looking Forward with Confidence

Commenting on the brand’s performance, Alfa Romeo CEO Santo Ficili remarked:
“Alfa Romeo’s 115th anniversary is not just a commemoration, but an opportunity to celebrate the most authentic essence of the brand. Homogeneous growth has marked the first six months of the year, as a result of robust planning and a comprehensive commercial offering.”

He emphasized the brand’s long-term vision: “We want to seize new opportunities and face the challenges of a constantly evolving global scenario with determination. We will do so with our people, with the dealer network, and with Alfisti fans from all over the world.”

Conclusion: A Legacy Reinvented

With the Junior igniting new interest across continents and the rest of the line-up reinforcing Alfa Romeo’s premium credentials, 2025 is shaping up as a pivotal chapter for the brand. As it charts a bold course toward electrification and global expansion, Alfa Romeo is proving that staying true to one’s roots doesn’t mean standing still—it means accelerating toward the future with style, spirit, and unmistakable Italian flair.

Source: Stellantis

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Stellantis H1 2025 Revenues Down €11 Billion

Stellantis N.V. has reported a challenging first half for 2025, posting net revenues of €74.3 billion — a 13% decline compared to H1 2024. The drop, largely driven by weakened performance in North America and Enlarged Europe, was compounded by foreign exchange pressures, industry tariffs, and a sharp dip in European light commercial vehicle (LCV) volumes. Despite the headwinds, the company is signaling a pivot, with a new CEO at the helm and a fresh product wave underway aimed at reigniting momentum.

Changing of the Guard: Antonio Filosa Takes the Wheel

On June 23, 2025, Antonio Filosa officially assumed the role of CEO, following a unanimous appointment by the Stellantis Board in late May. With a reputation for people-first leadership and an extensive internal track record, Filosa is tasked with steering the 14-brand auto giant through an increasingly volatile global market.

In one of his first major moves, Filosa unveiled a restructured leadership team featuring a mix of proven executives and rising talent, many of whom are taking on expanded roles for the first time. The reshuffle reflects a strategic emphasis on operational agility and a sharper customer focus. Filosa’s confirmation as an executive director and Board member was finalized at the Extraordinary General Meeting held on July 18.

New Metal Hits the Market Amid Commercial Recovery Push

While the financials show a company under pressure, Stellantis is betting on product-led growth to drive recovery. The first half of 2025 saw the launch of four new models — the Citroën C3 Aircross, Fiat Grande Panda, Opel/Vauxhall Frontera, and the Ram ProMaster Cargo BEV — alongside key updates to volume drivers like the Ram 2500/3500 Heavy Duty, Citroën C4/C4X, and Opel Mokka.

These efforts are already bearing fruit, with Stellantis gaining 127 basis points in EU30 market share versus the second half of 2024. North America also showed signs of life with improved order books, suggesting a stronger performance ahead.

Looking forward, Stellantis is doubling down on its model offensive, with 10 new vehicles slated for launch in 2025. These include three highly anticipated STLA Medium platform products — the Jeep Compass, Citroën C5 Aircross, and DS No8 — set to join the already-debuted Peugeot 3008, 5008, and Opel/Vauxhall Grandland in the second half of the year.

The Ram brand is also responding to customer demand, confirming the return of the 5.7-liter HEMI® V-8 in the 2026 Ram 1500, arriving at dealerships in late 2025. Other key returns include the hybrid Jeep Cherokee and the ICE-powered Dodge Charger SIXPACK, both of which have been on hiatus since 2023. The new four-door Charger Daytona is also set to expand the iconic muscle car’s lineup.

Peugeot thrilled fans with the return of the GTi badge, unveiling the all-new 208 GTi at the 24 Hours of Le Mans in June. Meanwhile, in South America, the Fiat Titano pickup has been relaunched in Argentina with new powertrain options and is now being produced locally in Córdoba.

Tariff Pressures and Strategic Planning

The global trade environment remains a drag on Stellantis’ performance. The company now estimates its net tariff impact for 2025 at around €1.5 billion, with €0.3 billion already absorbed in H1. Stellantis says it remains actively engaged with policymakers and is continuing long-term scenario planning to mitigate future trade-related risks.

H2 2025 Outlook: A Measured Rebound in Sight

Despite a bruising first half, Stellantis is reintroducing financial guidance for H2 2025. It expects an increase in net revenues, low-single-digit adjusted operating income (AOI), and improved industrial free cash flow (FCF), assuming no major changes to current trade policies.

In a statement, Filosa remained cautiously optimistic:

“My first weeks as CEO have reconfirmed my strong conviction that we will fix what’s wrong in Stellantis by capitalizing on everything that’s right – starting from the strength, energy and ideas of our people, combined with the great new products we are now bringing to market.

2025 is turning out to be a tough year, but also one of gradual improvement.”

As the company battles rising external pressures and internal transformation, one thing is clear — Stellantis is not standing still. With new leadership, a refreshed portfolio, and a resolve to adapt, the second half of 2025 could mark the beginning of a new chapter.

Source: Stellantis

News

Stellantis Partners with 4screen to Revolutionize In-Car Digital Experiences

In a bold step toward enhancing the connected car experience, Stellantis has announced a strategic partnership with 4screen, a cutting-edge driver interaction platform, to bring real-time, location-based digital services to its wide portfolio of iconic vehicle brands. This move aims to enrich the in-car journey for Stellantis customers across key markets in Europe and North America.

Infotainment Gets Smarter

The integration of 4screen’s technology will initially roll out in select models from FIAT, Jeep®, and Ram, specifically those equipped with the Uconnect® 4 or Uconnect® 5 infotainment systems. The platform will allow drivers to effortlessly access nearby services—ranging from restaurants and fuel stations to parking spots, charging points, car washes, and even Stellantis dealerships—directly from their vehicle’s dashboard.

This isn’t just another app layered on top of existing systems. 4screen is embedded into the native infotainment interface, offering a seamless, distraction-free experience. It’s designed to deliver meaningful content based on the driver’s location and context, including relevant promotions and special offers that can be redeemed in real-time.

Tailored, Thoughtful Convenience

What sets this system apart is its intelligent filtering. Points of interest are personalized to match the driver’s preferences and surroundings. Whether planning a pit stop or navigating urban streets, the platform empowers drivers to make informed, efficient decisions on the move. It includes details like operating hours, contact info, and available amenities—all presented clearly within the navigation environment.

“Our platform turns the in-car screen into a smart mobility companion,” said Fabian Beste, CEO and Co-Founder of 4screen. “We’re proud to work with Stellantis to offer this enhanced experience across multiple brands and regions.”

Safety First, Integration Always

In an era where digital distractions in the car are a growing concern, Stellantis and 4screen have taken a safety-conscious approach. The interface has been engineered to present relevant information at the right time, without overwhelming the driver or interfering with the driving experience.

Cristiani Campos, Senior Vice President of Stellantis’ Software Business Unit, emphasized the brand’s commitment to purposeful innovation: “We are focused on delivering connected technology that brings meaningful value to our customers. Partnering with 4screen helps us give drivers relevant, helpful content on their terms, when and where they need it.”

Rolling Out Across Brands and Borders

While the first wave of vehicles benefiting from this partnership includes FIAT, Jeep®, and Ram, Stellantis has confirmed that more of its brands will follow as the platform expands. Customers may already notice new features appearing via over-the-air updates, with a broader rollout expected in the coming months.

This collaboration underscores Stellantis’ ongoing mission to lead the industry in connected mobility, delivering not just vehicles, but dynamic ecosystems that elevate the entire driving experience.

Source: Stellantis