Tag Archives: Stellantis

Stellantis Opens Brazil’s First Car Dismantling Wonderland — And It’s Surprisingly Cool

Some car stories involve fire-breathing V12s. Others involve Nürburgring lap times, questionable hairstyles, and Hammond falling off something.
This one… involves taking cars apart. And before you nod off, stay with me — because Stellantis has just done something in Brazil that’s both clever and, dare I say, rather brilliant.

In Osasco, São Paulo, Stellantis has opened its very first Vehicle Dismantling Center. On the face of it, that sounds like a glorified scrapyard. The sort of place where your old hatchback goes to die alongside a mountain of twisted bumpers, faded hubcaps, and a smell that says “never open that barrel”.

But this isn’t your average breaker’s yard. Oh no. This is the automotive equivalent of a Michelin-starred kitchen — except instead of julienning carrots, they’re stripping down dead cars with surgical precision, reusing every last bolt, and making the planet a little happier in the process.

The scale is impressive: R$13 million invested, 150 jobs on the way, and the ability to strip down 8,000 vehicles a year. Cars come in as total write-offs or tired old veterans, get decontaminated (goodbye, dodgy fluids), and then pass along a dismantling line where technicians play mechanical triage. Healthy parts are cleaned with biodegradable products, tagged, and given a shiny new life — either sold in-store from a funky reused sales container, or online via Mercado Livre and Stellantis’ upcoming e-commerce platform.

Everything is logged, tracked, and made completely legal via Brazil’s vehicle authority, so you’re not buying a dodgy alternator from a bloke in a shed who swears it “came off a low-mileage Corolla.” Stellantis even issues dismantling certificates, listing up to 49 traceable parts per car.

And nothing is wasted. Oils, fuels, steel, copper, aluminium — all get recycled. Stellantis claims 100% of the materials are “correctly processed.” That’s not just marketing fluff; in a country where 2 million vehicles reach the end of their lives every year but only 1.5% are disposed of responsibly, this is an overdue gear change.

It’s part of their wider Circular Economy plan — a sort of automotive reincarnation cycle. There’s also a Vehicle Reconditioning Center in Betim, which breathes life back into used cars until they’re shiny, roadworthy, and fit to be sold like certified pre-owned gems. Plus, there’s the parts remanufacturing side of things, all wrapped up in Stellantis’ “4R” strategy: Remanufacture, Repair, Reuse, Recycle.

Yes, it’s not a new hypercar launch. But in a world running low on resources and running high on landfill, turning an old wreck into a source of usable, affordable parts makes a lot more sense than sending it off to rust quietly behind a fence.

So next time you total your car (hopefully not by trying to drift a Fiat Toro in a supermarket car park), it might just end up here — cleaned, catalogued, and reborn as someone else’s perfectly working spare part.

It’s car culture, just not as we usually celebrate it. Less smoke and noise, more brains and purpose. Clarkson might call it “worthy,” Hammond would probably want to buy a gearbox from it, and May… well, he’d probably want to work there.

Source: Stellantis

Scott Krugger to Lead Design for Chrysler, Dodge, Jeep, and Ram

In a strategic reshuffle aimed at sharpening the design DNA of its most iconic brands, Stellantis has announced the appointment of Scott Krugger as Head of North America Design. The newly created position places Krugger at the creative helm of legendary American marques including Chrysler, Dodge, Jeep®, and Ram, as he reports directly to North America COO Antonio Filosa.

Krugger, a seasoned design executive who began his career with the company in 2001, brings more than two decades of brand-shaping experience. His most recent role saw him lead the exterior design for Dodge and Dodge//SRT passenger and utility vehicles in North America—vehicles known for their aggressive styling and performance-first ethos. He also previously oversaw design for Alfa Romeo, Jeep, and user experience development at Stellantis’ EMEA design studio, giving him a global design perspective rare in the industry.

The appointment is part of a larger transformation of Stellantis’ design leadership structure, which also includes the recent hiring of Gilles Vidal to head design for the company’s European brands. Both moves are key to Chief Design Officer Ralph Gilles’ vision of a globally unified yet regionally agile design operation.

“With Scott’s immense design talent and proven leadership in North America and Gilles’ award-winning track record in Europe, we are opening a new chapter of creative excellence,” said Ralph Gilles, who continues to spearhead Stellantis’ global design strategy while working closely with regional heads to ensure brand authenticity and consumer resonance.

The company’s new design framework aims to strike a balance between global design consistency and regional customization—a necessity in today’s diverse and rapidly evolving auto markets. Under this model, Krugger will help steer the North American brands through a design renaissance that prioritizes bold innovation while honoring the heritage that defines each marque.

Krugger’s appointment comes at a pivotal time for Stellantis, as the company intensifies efforts to electrify its lineup and expand its reach in both traditional and emerging markets. With fresh leadership and a sharpened creative vision, Stellantis appears determined to make its next generation of vehicles as visually compelling as they are technologically advanced.

For fans of muscle cars, rugged off-roaders, and American luxury alike, the future just got a little more exciting.

Source: Stellantis

Alfa Romeo Posts 20% Global Growth in H1 2025, Driven by Junior Launch

Alfa Romeo is celebrating its 115th anniversary in signature style—with accelerating global momentum and a product strategy that blends heritage with modernity. The Italian marque has announced a robust 20% year-on-year increase in global registrations for the first half of 2025, a testament to its dynamic portfolio, growing international presence, and the successful launch of the all-new Alfa Romeo Junior.

Compact Power, Global Reach

At the heart of Alfa Romeo’s resurgence is the Junior, the brand’s new compact premium offering that has quickly become a cornerstone of its global expansion strategy. With over 45,000 orders recorded since its launch just a few months ago in 38 countries, the Junior is more than a new model—it’s a symbol of Alfa’s adaptability in a rapidly changing industry.

Available in a variety of powertrains—including the 280-hp Elettrica Veloce, the 156-hp Elettrica, and the 145-hp Ibrida (also available with Q4 all-wheel-drive)—the Junior represents Alfa’s most versatile and accessible interpretation of Italian sportiness yet. Impressively, 17% of all Junior orders so far are for the full-electric variant, highlighting a growing appetite for performance EVs in the premium compact segment.

Europe: A Stronghold Reinforced

Europe remains Alfa Romeo’s primary growth engine, with regional registrations surging 33.3% year-over-year. Key markets contributed significantly to this trajectory: France led the pack with a 51% rise—where the Junior is already segment leader—followed by the UK (+50%), Italy (+35%), and a remarkable 200% increase in the Netherlands.

South America & MEA: Surging Demand

In South America, Alfa Romeo experienced a stellar 63% increase in registrations, signaling both rising brand awareness and effective market entry strategies. Meanwhile, the Middle East and Africa (MEA) region posted a solid 34% year-over-year growth, reinforcing Alfa’s foothold in emerging premium markets.

Asia-Pacific: Setting the Stage

While the Asia-Pacific region saw a slight decline overall in H1, Alfa Romeo’s investment in the area remains steadfast. The Junior debuted in Japan in June, and an Australian market launch is imminent. Looking ahead, the brand is preparing entries into Malaysia and Taiwan, signaling intent to expand its APAC footprint more aggressively. In China, Alfa Romeo maintained steady performance, reflective of its consistent, if measured, presence in the world’s largest auto market.

North America: Strategy Shift in Progress

Contrasting the global uptrend, North America saw a decline in registrations. However, Alfa Romeo executives remain proactive, signaling that a targeted strategy is in motion to counter market challenges and reignite momentum in this crucial region.

Tonale, Giulia, and Stelvio: The Core Trio

Beyond the Junior, Alfa Romeo’s core line-up continues to deliver. The Tonale remains a critical player in the premium C-SUV segment, praised for its balance of performance, technology, and efficiency. Meanwhile, the Giulia and Stelvio continue to embody the brand’s classic DNA—sporty, elegant, and unmistakably Italian.

A Milestone Year for the Biscione Brand

Celebrating 115 years since its founding in 1910, Alfa Romeo has leaned into its rich history with a series of iconic moments throughout 2025. Among them: dynamic testing of the breathtaking new 33 Stradale at the legendary Balocco Proving Ground and the debut of the book Alfa Romeo 33 Stradale during the exclusive FuoriConcorso event.

Additionally, Alfa Romeo welcomed global fans to an international gathering in Arese that drew thousands of Alfisti from across the globe—underscoring the brand’s enduring emotional resonance. The celebration continues through major new partnerships, including with Luna Rossa for the 38th America’s Cup, and world tennis star Jasmine Paolini, now serving as a global Brand Ambassador.

Looking Forward with Confidence

Commenting on the brand’s performance, Alfa Romeo CEO Santo Ficili remarked:
“Alfa Romeo’s 115th anniversary is not just a commemoration, but an opportunity to celebrate the most authentic essence of the brand. Homogeneous growth has marked the first six months of the year, as a result of robust planning and a comprehensive commercial offering.”

He emphasized the brand’s long-term vision: “We want to seize new opportunities and face the challenges of a constantly evolving global scenario with determination. We will do so with our people, with the dealer network, and with Alfisti fans from all over the world.”

Conclusion: A Legacy Reinvented

With the Junior igniting new interest across continents and the rest of the line-up reinforcing Alfa Romeo’s premium credentials, 2025 is shaping up as a pivotal chapter for the brand. As it charts a bold course toward electrification and global expansion, Alfa Romeo is proving that staying true to one’s roots doesn’t mean standing still—it means accelerating toward the future with style, spirit, and unmistakable Italian flair.

Source: Stellantis