Tag Archives: Toyota

Toyota Elevates Century SUV with Smart Glass Tech and Subtle Upgrades

In a continued effort to push its flagship SUV further up the luxury ladder, Toyota has introduced smart glass technology to the Century SUV, giving rear-seat passengers a new level of comfort and privacy. Following in the footsteps of high-end rivals, the Japanese automaker is embracing innovation where it matters most — the passenger experience.

The centerpiece of this upgrade is a three-stage tinting system for the rear door and side windows, allowing them to shift between transparent, semi-transparent, and fully opaque modes. The technology works via a special film sandwiched between two layers of laminated glass, offering a seamless transition between light and privacy.

Interestingly, the panoramic sunroof doesn’t benefit from the same smart glass treatment, instead retaining a traditional electric sunshade.

Toyota says the aim of the system is to enhance rear-seat privacy without eliminating natural light, with the opaque setting designed to evoke the calm, enclosed atmosphere of a traditional Japanese room — a subtle nod to the country’s cultural aesthetic.

True to its heritage, the Century SUV remains a chauffeur-focused vehicle, and the new window tech further elevates what was already a lavish experience. The rear cabin boasts features such as electric retractable steps, wide-opening doors, ambient lighting, retractable tables, antibacterial surfaces, coat hangers, and even a dedicated shoe holder.

Comfort takes priority in the back, where reclining seats come with footrests and can fold nearly flat — ideal for quick naps or just escaping the world between engagements. Rear passengers are also treated to their own personal dashboard, infotainment screens, and a premium 18-speaker audio system, reinforcing the Century’s image as a mobile executive lounge.

Visually and structurally, the SUV remains unchanged from its debut in September 2023. Measuring 5,205 mm in length, the Century SUV is often described as Japan’s answer to the Rolls-Royce Cullinan, not just for its imposing stature but for its extensive personalization options, including fully custom builds.

Under the hood, the Century SUV continues with its 3.5-liter V6 plug-in hybrid system, delivering 406 horsepower (303 kW / 412 PS) and a 43-mile (69 km) electric range. Power is managed via Toyota’s E-Four Advanced all-wheel-drive system, ensuring smooth, confident performance across all conditions.

Toyota has also confirmed that a GR (Gazoo Racing) version of the Century SUV is in development, promising a sportier twist to the ultra-luxurious formula.

The addition of smart glass technology comes at a cost — an extra 2 million yen (approximately $13,600) — bringing the vehicle’s total price to 27 million yen (around $183,300). However, availability remains highly restricted. Orders are only being taken at select Japanese dealerships and are primarily reserved for existing Century sedan owners.

For the elite few who secure one, the new Century SUV blends state-of-the-art innovation with traditional Japanese luxury, maintaining its role as Toyota’s ultimate expression of craftsmanship and comfort.

Source: Toyota

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Toyota Unveils First-Ever Mild Hybrid Land Cruiser for Europe

Toyota is taking a bold step toward electrifying its iconic off-road lineup with the introduction of the Land Cruiser Hybrid 48V, the first electrified version of this legendary SUV for the European market. Building on the success of the current generation launched at the end of 2024, the Japanese automaker now adds a 48V mild hybrid diesel variant—combining efficiency with rugged dependability.

Proven Diesel Meets Electric Innovation

At the heart of this new variant is Toyota’s trusted 2.8-liter turbodiesel engine, which continues to produce 204 horsepower. Now paired with a 48V mild hybrid system, the powertrain benefits from a 16-horsepower electric motor-generator, 65 Nm of torque, and a DC-DC converter. Power is sent through an 8-speed automatic transmission, with all-wheel drive remaining standard.

Despite the introduction of hybrid technology, Toyota emphasizes that the Land Cruiser retains its legendary off-road DNA. The mild hybrid components have been designed for compact integration, with the electric motor mounted directly above the engine block—ensuring the vehicle’s capability to wade through water up to 700 millimeters deep remains untouched.

Lightweight, Efficient Battery System

The 48V system is powered by a 13-cell lithium-ion battery, weighing just 7.6 kilograms and offering a 4.3 Ah capacity. Strategically placed beneath the boot floor, it preserves interior space while enabling up to 12 kW of electric boost when fully charged.

Toyota highlights several key benefits of the new hybrid setup:

  • Smoother and quieter engine starts
  • Improved stop-start functionality, with both NORMAL and LONG modes for extended engine shut-off
  • Linear acceleration and refined urban performance
  • Enhanced energy regeneration

These refinements make daily driving more comfortable while also contributing to better fuel efficiency and reduced emissions—without compromising the SUV’s robust off-road character.

Built for the Trail—and the Future

The new Land Cruiser Hybrid 48V is built on Toyota’s TNGA (Toyota New Global Architecture) chassis-on-frame platform, ensuring it meets the structural demands of serious off-roading while delivering stable and safe road performance.

This system has already debuted on Toyota’s latest Hilux model, signaling a broader strategy to gradually electrify its off-road fleet without sacrificing durability or capability.

Launch Timeline

European customers can expect to place orders for the electrified Land Cruiser later this year, with first deliveries scheduled to arrive by the end of 2025.

With the Hybrid 48V version, Toyota is not only embracing electrification but doing so in a way that respects and enhances the Land Cruiser’s legendary reputation—proving that even the most rugged vehicles can evolve with the times.

Source: Toyota

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Toyota’s Next Truck Could Be a Game-Changer—And It’s Not a Tacoma

Toyota is no stranger to innovation, but its latest ambition might steer the company into uncharted territory—at least for North American buyers. Rumors and concepts suggest that the automaker is seriously exploring a compact pickup truck to slot beneath the midsize Tacoma, and recent digital renderings have brought that possibility into sharper focus.

Though Toyota hasn’t officially committed to building such a vehicle, company officials have confirmed internal discussions about a smaller, more affordable pickup. The most concrete teaser so far came in 2023, when Toyota unveiled the all-electric EPU concept—a sleek, futuristic model that hinted at what could be a new chapter in the automaker’s truck lineup.

But until Toyota reveals something tangible, the design space has been occupied by digital artists. Independent designers like Digimods Design and Theophilus Chin have stepped in to reimagine what a compact Toyota pickup might look like, drawing heavily from the rugged aesthetic of the 2026 RAV4 Adventure trim.

The Adventure trim serves as an ideal base for reinterpretation, with its boxy bumper, bold grille, blacked-out accents, and aggressive skid plate. It’s a look that already leans into utility, making it a compelling starting point for a compact truck.

Digimods Design opted for a conventional truck architecture, marrying the RAV4’s front fascia with the Tacoma’s ladder-frame underpinnings and a classic rear truck bed. In a playful twist, he retained the RAV4’s horizontal taillights, repositioning them on the tailgate—a move that blends the SUV’s personality with traditional pickup functionality.

Chin’s take veers into more car-like territory. His unibody concept stretches the RAV4’s form factor into a longer, sleeker silhouette, complete with vertically stacked LED taillights and a stylized plastic bumper. His rendering includes integrated steps and bold “RAV4” branding on the tailgate, lending the design a cohesive SUV-meets-truck vibe.

From a production standpoint, a unibody design might make more sense for Toyota. Rival automakers like Ford and Hyundai have found success with the Maverick and Santa Cruz, respectively—both of which use unibody construction for better on-road comfort and improved efficiency.

While unibody pickups typically can’t match the towing or payload figures of ladder-frame trucks, they appeal to a growing audience: urban dwellers, weekend adventurers, and small business owners who want truck utility without full-size truck compromises.

Toyota’s TNGA-K platform—shared by the RAV4, Highlander, and Crown Signia—would be a logical base for a unibody truck. The platform already supports hybrid and plug-in hybrid powertrains, including the 320-horsepower RAV4 Prime PHEV, which could provide more than enough grunt for a compact lifestyle truck.

However, Toyota hasn’t ruled out a more rugged approach either. Some reports hint that a ladder-frame compact pickup, possibly inspired by the iconic Hilux or even channeling the spirit of the FJ Cruiser, is still on the table. That route could give Toyota a legitimate off-road competitor in the compact segment—one that caters to outdoor enthusiasts who value trail performance over city comfort.

So, what will it be? A car-like truck that slots neatly into the growing urban pickup niche, or a small but mighty off-road beast that revives Toyota’s adventure heritage?

If Toyota’s track record is anything to go by, they might just find a way to do both.

Source: Toyota; Photo: Digimods Design