Lamborghini threw a party in Vancouver last night, and it wasn’t just about champagne and ribbon cutting. The Italian supercar brand unveiled its redesigned West 2nd Avenue showroom with the company’s entire hybrid range on display—including the 1,001-hp Revuelto HPEV flagship, the newly minted Temerario twin-turbo supercar, and the Urus SE plug-in Super SUV.
The guest list was suitably high-octane: Lamborghini Chairman and CEO Stephan Winkelmann made the trip, joined by Chief Sales and Marketing Officer Federico Foschini and Americas CEO Andrea Baldi. Their presence underscores just how seriously Lamborghini is taking the Canadian market, particularly Vancouver—a city known for having the country’s densest concentration of ultra-high-net-worth individuals.
“Strengthening our presence in Canada elevates the Lamborghini experience for our clients,” Winkelmann said at the event. The logic is sound: British Columbia has become one of Lamborghini’s fastest-growing regions in North America.
The redesigned facility has grown by more than 5,500 square feet and now includes six service bays, a nine-car showroom, a second floor, and a revamped Ad Personam studio where buyers can lose themselves in leather swatches, paint samples, and endless carbon-fiber trim options. It’s not just about more space; it’s about giving Lamborghini’s increasingly demanding clientele a proper stage to dream up their perfect spec.
The timing is strategic. Lamborghini has been on a tear, delivering 5,681 cars globally in the first half of 2025—a 2 percent bump over the same period last year—with the Americas accounting for nearly a third of that total. More importantly, the Vancouver opening marks another chapter in Lamborghini’s Direzione Cor Tauri plan, which completed the hybridization of the brand’s entire lineup in 2024. The goal: carbon neutrality by 2050 without sacrificing the raging-bull performance ethos.
And performance is still very much the headline. The Revuelto, with its mid-mounted 6.5-liter V12 and three electric motors, produces north of 1,000 hp and cracks 350 km/h. The Temerario, Lamborghini’s newest bloodline, is a twin-turbocharged V8 plug-in hybrid pumping out over 900 hp and hitting 62 mph in 2.7 seconds. Meanwhile, the Urus SE proves that even family haulers can be ballistic, blending a biturbo V8 with electrons to summon 789 hp and a 312 km/h top speed.
VIP guests at the event got an up-close look—and an early sense that hybridization doesn’t mean dilution. If anything, Lamborghini’s move into electrification has only amplified its madness. The new Vancouver showroom is more than just a retail space; it’s a statement that Canada’s West Coast is ready for the future of raging bulls.
Source: Lamborghini