Automobili Lamborghini’s growth streak shows no sign of slowing down. On October 30th, the raging bull planted yet another flag in its home territory with the grand opening of Lamborghini Torino — the brand’s seventh showroom in Italy and the latest symbol of its evolving identity in the era of electrified performance.
The new facility, located on Turin’s Corso Allamano, stretches across 1,400 square meters and combines an elegant showroom with a full-service workshop and a dedicated Ad Personam lounge — Lamborghini’s bespoke customization studio where customers can fine-tune everything from exterior paint to the stitching on the steering wheel.
The event drew around 500 guests and was headlined by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, and Federico Foschini, Chief Marketing & Sales Officer. They were joined by Gabriele Vigo, General Manager of the Turin dealership, and Rinaldo “Dindo” Capello, three-time Le Mans winner turned automotive entrepreneur, to officially cut the ribbon.
“It is with great enthusiasm that we inaugurate Lamborghini Torino today — a concrete sign of our commitment to Italy,” said Winkelmann. “This opening stands as a testament to the strength of our global growth and hybridization strategy, which we pursue while continuing to offer highly emotional super sports cars and unique, authentic experiences to our customers.”
A Showcase of the Hybrid Era
Fittingly, the opening celebration spotlighted Lamborghini’s fully hybridized lineup — a historic first for the brand and the supercar segment. Front and center were the Revuelto, Urus SE, and the all-new Temerario, a twin-turbo V8 marvel that screams all the way to 10,000 rpm.
These three models embody Lamborghini’s new era: the Revuelto as a V12 HPEV (High Performance Electrified Vehicle), the Urus SE as the brand’s first plug-in hybrid Super SUV, and the Temerario as the latest bloodline of pure-bred performance distilled through electrification.
But the night wasn’t just about the future. Guests also took a nostalgic lap through Lamborghini’s history, with icons like the Miura, Countach, Huracán Sterrato, and Urus Performante reminding everyone where the legend began.
A Legacy Rooted in Sant’Agata
Founded in 1963, Lamborghini remains one of the most potent symbols of Italian automotive artistry. Its Sant’Agata Bolognese headquarters, which has been carbon-neutral for over a decade, continues to build every car by hand — blending old-world craftsmanship with cutting-edge innovation.
Under its “Direzione Cor Tauri” sustainability roadmap, Lamborghini is decarbonizing across its entire value chain, showing that environmental responsibility and extreme performance can indeed coexist. The results speak for themselves: in 2024, the brand delivered a record 10,687 cars globally, proving that electrification hasn’t dulled the roar of the bull.
With around 3,000 employees and a network of 186 dealers in 56 countries, Lamborghini’s global reach has never been stronger. Yet, every time the company expands at home — especially in a city as historically automotive as Turin — it’s more than business. It’s a celebration of Italian engineering, passion, and identity.
As Lamborghini Torino opens its doors, it’s clear that the future of the brand — and of high-performance itself — is being written in both volts and velocity.
Source: Lamborghini