Tag Archives: Turin

News

Bertone Returns Home: Turin Reclaims a Pillar of Italian Automotive Design

Turin is preparing to welcome back one of the most significant chapters of its automotive history. During the presentation of Salone Auto Torino 2026, it was officially announced that the prestigious ASI–Bertone Collection will return to the Piedmont capital, marking a long-awaited homecoming for one of Italy’s most influential design legacies.

Thanks to an agreement between the Automotoclub Storico Italiano (ASI) and Stellantis Heritage, the collection will be exhibited in early 2026 at the Heritage Hub, located at Via Plava 80. The vehicles—ranging from production models to experimental prototypes and unique one-off creations—have been safeguarded by ASI since 2015. Their return to Turin represents far more than a simple relocation: it is a cultural reconnection between the city and a body of work that helped define its global reputation.

Spanning more than six decades, from the 1950s to the early 2000s, the ASI–Bertone Collection tells the story of Turin’s unmistakable influence on automotive styling. These cars reflect the evolution of form, technology, and ambition that emerged from the city’s design studios, where creativity and engineering were fused into objects that reshaped international automotive culture.

Roberto Giolito, Head of Stellantis Heritage Italy, underlined the broader significance of the initiative. “The mission of the Heritage Hub is to tell, through a transformative perspective, how more than one hundred years of automotive history are deeply connected to the city of Turin,” he explained. According to Giolito, the arrival of the ASI–Bertone Collection strengthens the Hub’s role as a unique museum space—one capable of narrating key milestones in automotive development, from motorsport and limited-series models to emissions reduction and city cars that changed global mobility.

Located in Mirafiori within the former Officina 81, the Heritage Hub continues to establish itself as an international reference point for the preservation and interpretation of Italy’s automotive heritage. The addition of the Bertone collection not only enriches the vehicles already on display, but also reinforces Turin’s status as the historic capital of automotive know-how.

More than a museum exhibit, the return of the ASI–Bertone Collection is a reaffirmation of identity. It celebrates a legacy built on innovation, style, and technical daring—values that have defined both Bertone and Turin for generations. As 2026 approaches, the city prepares to once again showcase a heritage that shaped the past and continues to inspire the future of automotive design.

Source: Stellantis

News

Lamborghini Opens New Showroom in Turin, Expands Italian Footprint with Hybrid Power and Heritage

Automobili Lamborghini’s growth streak shows no sign of slowing down. On October 30th, the raging bull planted yet another flag in its home territory with the grand opening of Lamborghini Torino — the brand’s seventh showroom in Italy and the latest symbol of its evolving identity in the era of electrified performance.

The new facility, located on Turin’s Corso Allamano, stretches across 1,400 square meters and combines an elegant showroom with a full-service workshop and a dedicated Ad Personam lounge — Lamborghini’s bespoke customization studio where customers can fine-tune everything from exterior paint to the stitching on the steering wheel.

The event drew around 500 guests and was headlined by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, and Federico Foschini, Chief Marketing & Sales Officer. They were joined by Gabriele Vigo, General Manager of the Turin dealership, and Rinaldo “Dindo” Capello, three-time Le Mans winner turned automotive entrepreneur, to officially cut the ribbon.

“It is with great enthusiasm that we inaugurate Lamborghini Torino today — a concrete sign of our commitment to Italy,” said Winkelmann. “This opening stands as a testament to the strength of our global growth and hybridization strategy, which we pursue while continuing to offer highly emotional super sports cars and unique, authentic experiences to our customers.”

A Showcase of the Hybrid Era

Fittingly, the opening celebration spotlighted Lamborghini’s fully hybridized lineup — a historic first for the brand and the supercar segment. Front and center were the Revuelto, Urus SE, and the all-new Temerario, a twin-turbo V8 marvel that screams all the way to 10,000 rpm.

These three models embody Lamborghini’s new era: the Revuelto as a V12 HPEV (High Performance Electrified Vehicle), the Urus SE as the brand’s first plug-in hybrid Super SUV, and the Temerario as the latest bloodline of pure-bred performance distilled through electrification.

But the night wasn’t just about the future. Guests also took a nostalgic lap through Lamborghini’s history, with icons like the Miura, Countach, Huracán Sterrato, and Urus Performante reminding everyone where the legend began.

A Legacy Rooted in Sant’Agata

Founded in 1963, Lamborghini remains one of the most potent symbols of Italian automotive artistry. Its Sant’Agata Bolognese headquarters, which has been carbon-neutral for over a decade, continues to build every car by hand — blending old-world craftsmanship with cutting-edge innovation.

Under its “Direzione Cor Tauri” sustainability roadmap, Lamborghini is decarbonizing across its entire value chain, showing that environmental responsibility and extreme performance can indeed coexist. The results speak for themselves: in 2024, the brand delivered a record 10,687 cars globally, proving that electrification hasn’t dulled the roar of the bull.

With around 3,000 employees and a network of 186 dealers in 56 countries, Lamborghini’s global reach has never been stronger. Yet, every time the company expands at home — especially in a city as historically automotive as Turin — it’s more than business. It’s a celebration of Italian engineering, passion, and identity.

As Lamborghini Torino opens its doors, it’s clear that the future of the brand — and of high-performance itself — is being written in both volts and velocity.

Source: Lamborghini

News

Alfa’s Masterclass in Theatre: The 33 Stradale Steals Turin

Turin doesn’t just do motor shows. Turin stages them. Over one feverish weekend, the city turned into Italy’s very own Hollywood for horsepower, with Alfa Romeo directing the script. The Motor Show? Packed. The “Art of Speed” at MAUTO? Sublime. The Revigliasco Torinese Car Festival? A rolling opera of combustion and carbon fibre. And at the centre of it all – not a Ferrari, not a Lamborghini – but the reborn Alfa Romeo 33 Stradale.

Now, for those keeping score, the original 33 Stradale from 1967 isn’t just another pretty Italian face. Designed by Franco Scaglione and built in just 18 examples, it’s routinely name-dropped in the “most beautiful cars ever made” conversations. And rightly so. Its curves are so perfectly judged that even Michelangelo would have quietly packed away his chisel. A race car for the road, it was a Tipo 33 prototype wearing a Savile Row suit, and it instantly cemented Alfa’s reputation as the marque that mixed art and adrenaline like nobody else.

Fast-forward nearly six decades, and Alfa has done the unthinkable: resurrected it. The new 33 Stradale, hand-crafted at the brand’s “Bottega” atelier, is no cynical retro pastiche. It’s theatre on wheels, engineered with both artisanship and computing power. Under the sculpture sits a 630-hp twin-turbo V6, capable of hurling you to 100 km/h in less than three seconds and on to 333 km/h. That’s not just fast – that’s “goodbye driving licence, hello headlines” fast.

But the real magic isn’t in the numbers. It’s in the reaction. Turin lost its collective marbles when the 33 appeared. At MAUTO, the old and new Stradales sat side by side – past and future holding hands like old friends. Outside, in Piazza Castello, the compact Junior Ibrida Q4 might have been technically “the star” of the Motor Show, but let’s be honest: every phone in the square swivelled when the 33 burbled past.

And then came the Tour d’Elégance. Picture it: the new 33 Stradale thundering from the Royal Castle of Moncalieri to Revigliasco, its exhaust note bouncing off hills and baroque basilicas, the crowd applauding like they’d just witnessed a Caravaggio being unveiled. Seven kilometres of rolling Italian theatre, with Alfa’s newest masterpiece as the lead actor.

So, what’s the verdict? Simple. Alfa Romeo hasn’t just built a car; they’ve bottled up 57 years of myth, heritage, and sex appeal, and sold it to 33 very lucky owners. For everyone else, the sight – and sound – of it in Turin was enough to confirm one thing: when it comes to mixing speed with soul, nobody does it better than Alfa Romeo.

Source: Alfa Romeo