Tag Archives: Volkswagen

News

Volkswagen Delivers Its 1.5 Millionth EV: A Black ID.7 Tourer Pro in Emden

Volkswagen just crossed a major milestone in its pivot to electric mobility: the delivery of its 1.5 millionth all-electric ID. family vehicle. The landmark handover took place at the brand’s Emden plant in East Frisia, where a customer from Vechta received the keys to a black ID.7 Tourer Pro—a wagon boasting a range of up to 606 kilometers (376 miles) on a charge.

The occasion was marked by some serious political star power. Lower Saxony’s Minister President Olaf Lies joined VW board members Martin Sander (Sales, Marketing, After Sales) and Kai Grünitz (Technical Development) for the ceremony. Lies called the ID.7 “proof of the state’s ability to transform,” noting that his official car during his time as economic affairs minister was also an Emden-built ID.7.

A Rapid Ramp-Up

Volkswagen’s ID. family launched less than five years ago with the ID.3 hatchback in September 2020. Since then, the lineup has grown to include the ID.4 SUV, ID.5 coupe-SUV, the retro-flavored ID. Buzz, and now the flagship ID.7 sedan and ID.7 Tourer. In just half a decade, VW has gone from latecomer to leader: the ID.7 Tourer was Germany’s most-registered EV in the first half of 2025, and Volkswagen currently tops EV registration charts across both Germany and Europe.

“This clearly shows that Volkswagen is a pioneer in the field of electromobility,” Sander said. “It confirms that our portfolio contains the vehicles our customers need.”

Plants That Signal a Shift

The Emden plant itself tells the story of VW’s transition. Once a traditional ICE production hub, the facility has been retooled with more than €1 billion in investments to exclusively build EVs. It now joins Zwickau and Dresden as one of three all-electric Volkswagen sites worldwide, with additional ID. production running in Hanover, Chattanooga (U.S.), and three Chinese factories (Foshan, Changsha, and Anting).

Politics Meets Product

While Volkswagen is bullish on its progress, the company still sees roadblocks on the horizon. Sander pressed for more government support to accelerate consumer adoption, pointing out that private buyers remain hesitant while most new EV registrations go to fleet and commercial customers benefiting from tax breaks. “A clear message and specific government incentives are needed,” he said.

What’s Next for the ID. Family

The ID. portfolio won’t stop at premium sedans and family wagons. VW is preparing to democratize EVs with two crucial launches: the sub-€25,000 ID. 2all in 2026 and the entry-level ID. EVERY1, expected a year later with a target price around €20,000. If Volkswagen delivers on both affordability and range, the company could cement its position as the brand that made EVs mainstream in Europe.

For now, the black ID.7 Tourer Pro rolling out of Emden stands as a milestone marker—one car representing 1.5 million others, and a symbol of a company betting its future on battery power.

Source: Volkswagen

News

Volkswagen Aims for the Masses (and the Heart) at IAA Mobility 2025

Volkswagen isn’t just showing cars in Munich this September—it’s staging a full-on brand experience. Two years after debuting its “urban world of experience” at IAA Mobility, the Wolfsburg giant is back, and this time the focus is squarely on electric accessibility, performance heritage, and the company’s evolving place in everyday life.

The Star of the Show: An Affordable EV SUV

At Odeonsplatz, VW will pull the wraps off a fully electric compact SUV concept that previews a production model due next year. Slotting into the T-Cross class, this entry-level EV is billed as a cornerstone of the automaker’s “Electric Urban Car Family,” developed under the Brand Group Core umbrella alongside Škoda, SEAT, and Cupra.

Volkswagen promises more than just low-cost mobility. Kai Grünitz, the brand’s development chief, says the show car “sets standards within its class in terms of design, quality, operation, and space.” Translation: VW wants to prove that affordability doesn’t have to look or feel cheap.

A New T-Roc and a Nostalgic Collaboration

Not everything in Munich will be electric. The all-new T-Roc, a critical volume seller in Europe, makes its debut alongside the new EV. Volkswagen is also mining its heritage with a bit of performance fashion flair: the ID.3 GTX FIRE+ICE, a limited-run EV styled in collaboration with sportswear brand BOGNER FIRE+ICE. It will share the spotlight with the original Golf II Fire and Ice from the ’90s, a cult classic that still makes enthusiasts smile.

GTI at 50: Turning Up the Heat

Performance fans won’t be left out. VW is bringing the Golf GTI Edition 50, fresh from its Nürburgring debut. Packing 325 horsepower, it’s the most powerful production GTI to date—proof that Wolfsburg hasn’t forgotten how to stir the enthusiast’s soul even as it accelerates toward an EV-heavy future.

Beyond Cars: A Brand Playground

VW’s Open Space stand will be more than sheet metal on pedestals. Interactive stations, a GTI History Wall, racing simulators, and even personalized AI-driven brand experiences aim to make the visit memorable for fans of all ages. A Future Materials Lab will showcase the automaker’s work on recyclable, sustainable interior solutions—an increasingly hot topic as regulators push for circular production cycles.

Of course, no Volkswagen event would be complete without a nod to its cultural staples: the legendary VW Currywurst and free Melitta coffee will be on hand, alongside live music from acts like Armi Warning and Pa Sheehy. Even rock legend Peter Maffay is set to join expert talks exploring the intersection of professional sport, culture, and mobility.

A Stage, Not Just a Show

Martin Sander, VW’s sales and marketing chief, puts it plainly: “For us, the IAA MOBILITY is more than just a trade fair—it is a stage on which we make it possible to experience Volkswagen’s vision of mobility for everyone.”

In Munich this September, that vision looks equal parts accessible EVs, nods to heritage, and a healthy dose of brand theater.

Source: Volkswagen

NEW CARS

New Volkswagen T-Roc: Half-Electric, Half-Petrol, All Very Confusing

Ah, the Volkswagen T-Roc. Once the slightly left-field choice in VW’s SUV line-up — less Golf-on-stilts, more Golf-with-an-identity-crisis. Now, the Germans are giving it a second chance at life. The Mk2 T-Roc will break cover in the next few weeks before strutting its stuff at September’s Munich motor show, where VW also plans to roll out the ID 2X — a dinky electric SUV for people who think a Polo is just too rebellious.

But here’s the twist. This isn’t just another facelift with shinier lights and a grille large enough to inhale small wildlife. No, this is VW’s first-ever full hybrid system. That’s right — a Toyota-style setup where the car can run on petrol, electric, or both, depending on what mood it’s in. A proper HEV, not just a plug-in with delusions of grandeur.

That makes the T-Roc a bit of a guinea pig for Wolfsburg. Volkswagen has never sold a full hybrid before, and now it’s entering the game precisely as most of Europe is being told to bin hybrids altogether in favour of pure electric. Timing, eh? CEO Thomas Schäfer admits it’s a bit of an experiment. The thinking goes like this: South America wants hybrids, the US has suddenly rediscovered hybrids after falling out of love with EVs, and China… well, China will take whatever sells. And since the T-Roc is built in both South America and China, VW figured, why not give it a go?

The logic makes sense. Sort of. Europe is sprinting towards an all-electric future, but elsewhere the hybrid torch is still burning — and VW would rather not leave Toyota alone to hoover up sales with the Corolla Cross and RAV4. So the new T-Roc gets the job of testing the water. If it works, the system will spread to the Golf and Tiguan over the next two years. But don’t expect it in every MQB-based VW — they’re not going to “double everything up,” says Schäfer. Which is corporate speak for: don’t hold your breath for a hybrid Arteon.

So, what are we looking at here? In theory, a T-Roc that sips fuel like a nun at communion but still gives you that instant electric shove around town. In practice, well… we’ll have to wait until the covers come off. But here’s the real story: in 2025, Volkswagen has finally admitted it can’t ignore hybrids. Even as it preaches an all-electric future, it’s hedging its bets with old-school petrol-and-battery mash-ups.

Toyota will be smirking into its sake.

Source: Autocar