Leapmotor came to IAA Mobility 2025 not just to show cars, but to plant a flag. The Chinese EV maker staged a three-pronged offensive across Messe München and downtown Munich, signaling its intent to be more than just another newcomer in Europe’s crowded electric landscape.
The centerpiece was the world premiere of the B05 and the commercial launch of the B10, both revealed at the Messe on September 8. The B10—a compact C-SUV aimed squarely at the European mainstream—packs the kind of tech and pricing combination that could unsettle established brands. Meanwhile, the B05 expands Leapmotor’s lineup with a sharper focus on intelligent electric mobility, underlining the company’s growing global ambitions.
But Leapmotor didn’t stop at static displays. Starting September 9, the action shifted to the heart of Munich. On Ludwigstraße 16, Leapmotor’s “Open Space” transformed a slice of the city into an urban mobility playground. Here, the brand put its philosophy of accessibility and lifestyle integration on display with three models:
- B10 C-SUV: tailored for a new generation of tech-savvy drivers.
- T03 city car: a cheerful, all-electric hatch designed for urban maneuverability.
- C10 D-SUV: available as both BEV and range-extended EV, aimed at modern families needing space without ditching sustainability.
Alongside the cars, Leapmotor gave engineers something to chew on with the Leap 3.5 Architecture Chassis. The platform boasts a centralized domain control system—cockpit and driving functions fused into one brain—with a wiring harness so compact it measures just 996 meters. That’s industry-leading stuff in a segment where efficiency often comes from invisible gains.
Of course, this wouldn’t be Munich without some fun on the side. Visitors were invited to a Speed-Challenge ping-pong tournament, riffing on the brand’s “China Speed” ethos. Partnered with myTischtennis, Germany’s largest table tennis platform, the event drew more than 1,000 participants—more than a few walking away sweaty but smiling.
For those focused less on rallying balls and more on topping up batteries, Leapmotor showcased the Free2move Charge ecosystem, an integrated charging network designed to smooth out the daily EV experience.
Finally, at the downtown Test Drive Area, the curious could get seat time in the T03 and C10. It was a proving ground not just for acceleration or handling, but for Leapmotor’s bigger message: that electric mobility can be emotional, approachable, and practical in equal measure.
Leapmotor’s multi-location blitz at IAA Mobility 2025 was less about showing concept cars under harsh lighting and more about creating a 360-degree brand experience. Messe for the product launch, Ludwigstraße for the lifestyle integration, and the test drive zone for real-world validation. It’s a strategy that suggests Leapmotor knows what it’s up against in Europe—and that it’s not afraid to meet rivals on their own turf.
The big question: Can a brand built on “China Speed” adapt to Europe’s notoriously demanding market? Munich was the opening move, and Leapmotor made sure it was loud, polished, and impossible to ignore.
Source: Stellantis