Lamborghini knows drama, but this time the spotlight isn’t on a screaming V12 or the latest design from Sant’Agata. Instead, the stage belongs to the brand’s memory bank—Polo Storico, the heritage department that’s been quietly resurrecting raging bulls for a decade. To mark the occasion, Lamborghini is rolling out a series of short films that peel back the curtain on what it takes to bring yesterday’s legends back to life.
The four-part series covers the cornerstones of Polo Storico: the Historical Archive, the Committee of Experts, painstaking Restorations, and the coveted Certification of Authenticity. Each is a safeguard for the brand’s heritage, but restoration remains the beating heart.
In Sant’Agata, a restoration isn’t a facelift—it’s an act of resurrection. Every car that enters the workshop is treated less like a machine and more like a cultural artifact. Paint colors are matched to their original chemistry, fabrics are sourced—or recreated—to replicate the exact feel of a steering wheel or the sheen of a seat bolster. With the archive as a guide and master craftsmen as the hands, even parts long out of production can be reborn with a mix of traditional techniques and digital wizardry.
“When a car comes through Polo Storico, it’s not just a vehicle,” says Alessandro Farmeschi, Lamborghini’s After Sales Director and narrator of the new video series. “It’s a milestone, an emotion that deserves to relive in its fullest splendor.”
That ethos explains why every intervention is carried out with the same rigor as building a new Huracán or Revuelto. And it’s why collectors worldwide queue for the official stamp of Polo Storico, knowing their Miura, Countach, or Diablo isn’t just restored—it’s authenticated at the source.
The 10th-anniversary celebrations are as international as the cars themselves. After debuting at Pebble Beach, the Polo Storico story will travel to Lamborghini Day gatherings in the U.K. and Japan, before returning home to Bologna for Auto e Moto d’Epoca in late October.
For Lamborghini, preserving history isn’t about nostalgia. It’s about reliving the sound, the shape, and the adrenaline that made each model unforgettable in the first place. In other words: a restored Lamborghini doesn’t just return to its origins—it’s reborn.
Source: Lamborghini