Tag Archives: Polo Storico

News

Lamborghini Celebrates a Decade of Polo Storico with the Oldest Bull in Existence

Automobili Lamborghini returned to Auto e Moto d’Epoca for the third consecutive year, but this time, the House of the Raging Bull isn’t just showing cars—it’s celebrating history itself. Inside BolognaFiere’s Hall 29, amid the hum of classic engines and the scent of vintage leather, Lamborghini marks the tenth anniversary of its heritage division, Polo Storico, with a display that feels less like an exhibition and more like a pilgrimage to the brand’s origins.

Front and center stands the oldest Lamborghini ever built: the 350 GT, chassis no. 2—the very first production car to wear the Sant’Agata nameplate. For enthusiasts, it’s more than a museum piece; it’s the blueprint for everything Lamborghini would become. Presented in 1964 at the Geneva Motor Show, this sleek grand tourer signaled Ferruccio Lamborghini’s audacious challenge to Ferrari’s dominance and established the company’s grand-touring DNA.

This particular 350 GT, currently undergoing authenticity certification by Polo Storico, carries even more mystique. Under its long aluminum hood lies a 3.5-liter V12, conceived by the legendary Giotto Bizzarrini and refined for the road by Paolo Stanzani. The bodywork, crafted by Carrozzeria Touring using the firm’s signature Superleggera construction method, remains a masterclass in Italian design minimalism—elegant, restrained, and purposeful. But perhaps the most fascinating detail isn’t mechanical at all: the car wears a prototype Lamborghini badge, rendered in white and black rather than the now-iconic gold-on-black bull motif. It’s a glimpse into Ferruccio’s earliest design ambitions before the brand found its final identity.

Alongside the car sits a treasure from the archives: a full-scale 1:1 interior study of the 350 GT, dated 1963—the oldest surviving Lamborghini technical drawing. The massive plan, yellowed with age, stands as a symbol of Polo Storico’s dedication to preserving the fine details of Lamborghini’s evolution, from its earliest lines on paper to the roaring V12s that followed.

Giuliano Cassataro, Lamborghini’s Head of After Sales, calls the exhibit the perfect closing chapter for a year-long celebration of Polo Storico’s tenth anniversary. “We couldn’t tell our story better than by showcasing the car with which it all began—the 350 GT,” Cassataro says. “At the same time, our presence in Bologna allows us to present our future activities, which will see the timeless Miura at the center of new initiatives dedicated to our clients and collectors.”

And the future of heritage looks bright. Lamborghini used the occasion to announce a major new event planned for 2026—the Lamborghini Polo Storico Tour, marking the 60th anniversary of the Miura, the car that birthed the term “supercar.” The tour promises to gather collectors and owners in celebration of the model that redefined automotive passion in the late 1960s.

Auto e Moto d’Epoca, now held in Bologna after years in Padua, remains Europe’s premier showcase for automotive nostalgia—a place where enthusiasts come to trade stories, parts, and dreams. For Lamborghini, though, it’s a statement: history isn’t something to admire from a distance; it’s something to preserve, celebrate, and keep alive.

As visitors wander through Hall 29’s Motor Valley section, they’re greeted not by marketing gloss or modern hypercar theatrics, but by a simple, powerful truth: before the Countach, before the Aventador, before the Revuelto, there was the 350 GT. And fifty-nine years later, its heartbeat still echoes through every Lamborghini that follows.

Source: Lamborghini

News

Lamborghini Polo Storico Marks a Decade by Spotlighting Icons at Italian Concours

Automobili Lamborghini’s Polo Storico, the factory department charged with safeguarding Sant’Agata’s heritage, just wrapped up a weekend that perfectly showcased its mission: celebrating the past while keeping it alive for the present. The team rolled into two of Italy’s most prestigious classic car gatherings—the Concorso d’Eleganza Varignana 1705 near Bologna and the Festival Car in Revigliasco outside Turin—armed with nothing less than the final Diablo ever built.

For Lamborghini, that car isn’t just another poster child from the bedroom-wall era. It’s a time capsule, the very last example of a model that turns 35 this year, representing the twilight of analog V12 madness before the digital age fully set in. Preserved in the company’s own collection, the car doubled as both centerpiece and statement: Lamborghini intends for Polo Storico, now in its 10th year, to be the gold standard in historic preservation.

But the Diablo wasn’t alone. Polo Storico curated a lineup that painted a broad sweep of the brand’s history. A 1965 350 GT stood in as the foundation stone of Lamborghini’s road car legacy—the moment Ferruccio moved from tractors to grand tourers. A 1987 Countach 5000 QV represented the outrageous excess of the Eighties, all strakes and spoilers, a car that cemented Lamborghini’s image as the rebel of the supercar world. And then there was the Miura P400—the car that effectively invented the term “supercar.” Certified by Polo Storico and restored to exacting standards, that very Miura walked away with first place in the Supercar class at Varignana.

“From day one, our team has worked with the same passion that has driven Lamborghini for more than sixty years,” said Alessandro Farmeschi, the company’s After Sales Director. “Being present with the last Diablo produced, in its anniversary year, allowed us to showcase our identity in contexts that highlight Italian history, style, and culture. And the Miura’s class victory confirms that authenticity is valued every bit as much as beauty.”

That sentiment goes to the heart of Polo Storico’s mission. In just a decade, it has evolved into an international touchstone for collectors seeking not only spare parts and restorations but also authenticity certification—a seal of approval that can mean the difference between a nice car and an award-winning legend.

The results speak for themselves. The Miura’s win at Varignana wasn’t just another trophy—it was recognition that Lamborghini’s factory preservation arm has the credibility to satisfy owners, judges, and purists alike. And as the last Diablo glistened under the Italian sun, it was hard not to see the through line: from the elegant 350 GT, to the groundbreaking Miura, to the outrageous Countach, and finally to the fire-breathing Diablo. Together, they tell the story of a brand that has never done subtlety—and of a heritage department determined to make sure that story is never forgotten.

Source: Lamborghini

History

Lamborghini Polo Storico at 10: Where Icons Are Reborn

Lamborghini knows drama, but this time the spotlight isn’t on a screaming V12 or the latest design from Sant’Agata. Instead, the stage belongs to the brand’s memory bank—Polo Storico, the heritage department that’s been quietly resurrecting raging bulls for a decade. To mark the occasion, Lamborghini is rolling out a series of short films that peel back the curtain on what it takes to bring yesterday’s legends back to life.

The four-part series covers the cornerstones of Polo Storico: the Historical Archive, the Committee of Experts, painstaking Restorations, and the coveted Certification of Authenticity. Each is a safeguard for the brand’s heritage, but restoration remains the beating heart.

In Sant’Agata, a restoration isn’t a facelift—it’s an act of resurrection. Every car that enters the workshop is treated less like a machine and more like a cultural artifact. Paint colors are matched to their original chemistry, fabrics are sourced—or recreated—to replicate the exact feel of a steering wheel or the sheen of a seat bolster. With the archive as a guide and master craftsmen as the hands, even parts long out of production can be reborn with a mix of traditional techniques and digital wizardry.

“When a car comes through Polo Storico, it’s not just a vehicle,” says Alessandro Farmeschi, Lamborghini’s After Sales Director and narrator of the new video series. “It’s a milestone, an emotion that deserves to relive in its fullest splendor.”

That ethos explains why every intervention is carried out with the same rigor as building a new Huracán or Revuelto. And it’s why collectors worldwide queue for the official stamp of Polo Storico, knowing their Miura, Countach, or Diablo isn’t just restored—it’s authenticated at the source.

The 10th-anniversary celebrations are as international as the cars themselves. After debuting at Pebble Beach, the Polo Storico story will travel to Lamborghini Day gatherings in the U.K. and Japan, before returning home to Bologna for Auto e Moto d’Epoca in late October.

For Lamborghini, preserving history isn’t about nostalgia. It’s about reliving the sound, the shape, and the adrenaline that made each model unforgettable in the first place. In other words: a restored Lamborghini doesn’t just return to its origins—it’s reborn.

Source: Lamborghini