Automobili Lamborghini returned to Auto e Moto d’Epoca for the third consecutive year, but this time, the House of the Raging Bull isn’t just showing cars—it’s celebrating history itself. Inside BolognaFiere’s Hall 29, amid the hum of classic engines and the scent of vintage leather, Lamborghini marks the tenth anniversary of its heritage division, Polo Storico, with a display that feels less like an exhibition and more like a pilgrimage to the brand’s origins.
Front and center stands the oldest Lamborghini ever built: the 350 GT, chassis no. 2—the very first production car to wear the Sant’Agata nameplate. For enthusiasts, it’s more than a museum piece; it’s the blueprint for everything Lamborghini would become. Presented in 1964 at the Geneva Motor Show, this sleek grand tourer signaled Ferruccio Lamborghini’s audacious challenge to Ferrari’s dominance and established the company’s grand-touring DNA.
This particular 350 GT, currently undergoing authenticity certification by Polo Storico, carries even more mystique. Under its long aluminum hood lies a 3.5-liter V12, conceived by the legendary Giotto Bizzarrini and refined for the road by Paolo Stanzani. The bodywork, crafted by Carrozzeria Touring using the firm’s signature Superleggera construction method, remains a masterclass in Italian design minimalism—elegant, restrained, and purposeful. But perhaps the most fascinating detail isn’t mechanical at all: the car wears a prototype Lamborghini badge, rendered in white and black rather than the now-iconic gold-on-black bull motif. It’s a glimpse into Ferruccio’s earliest design ambitions before the brand found its final identity.
Alongside the car sits a treasure from the archives: a full-scale 1:1 interior study of the 350 GT, dated 1963—the oldest surviving Lamborghini technical drawing. The massive plan, yellowed with age, stands as a symbol of Polo Storico’s dedication to preserving the fine details of Lamborghini’s evolution, from its earliest lines on paper to the roaring V12s that followed.
Giuliano Cassataro, Lamborghini’s Head of After Sales, calls the exhibit the perfect closing chapter for a year-long celebration of Polo Storico’s tenth anniversary. “We couldn’t tell our story better than by showcasing the car with which it all began—the 350 GT,” Cassataro says. “At the same time, our presence in Bologna allows us to present our future activities, which will see the timeless Miura at the center of new initiatives dedicated to our clients and collectors.”
And the future of heritage looks bright. Lamborghini used the occasion to announce a major new event planned for 2026—the Lamborghini Polo Storico Tour, marking the 60th anniversary of the Miura, the car that birthed the term “supercar.” The tour promises to gather collectors and owners in celebration of the model that redefined automotive passion in the late 1960s.
Auto e Moto d’Epoca, now held in Bologna after years in Padua, remains Europe’s premier showcase for automotive nostalgia—a place where enthusiasts come to trade stories, parts, and dreams. For Lamborghini, though, it’s a statement: history isn’t something to admire from a distance; it’s something to preserve, celebrate, and keep alive.
As visitors wander through Hall 29’s Motor Valley section, they’re greeted not by marketing gloss or modern hypercar theatrics, but by a simple, powerful truth: before the Countach, before the Aventador, before the Revuelto, there was the 350 GT. And fifty-nine years later, its heartbeat still echoes through every Lamborghini that follows.
Source: Lamborghini