In the age of digital technologies, the development of visual identity is an important step towards approaching new customers. Thus, large companies and brands are working on the modernization of existing visual identities. Like KIA, which recently unveiled a new logo, Volvo has refreshed the look of its own logo.

The same minimalist principle was applied as with a number of other manufacturers who opted for a two-dimensional logo with an extremely simplified look. In this case, Volvo went to extremes, so the logo is now black.

In a statement to the media, Volvo said:

“The change will be gradual. We start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app. The updated iron mark will be rolled out in other areas step by step, and the first car with the updated iron mark will be launched in 2023. The old iron mark will be phased out over time. ”

Volvo has confirmed that the logo has been modernized, but has not revealed when commercial use will begin. Malaysian Paul Tan reveals that the new design will not enter into force until 2023. Who knows, maybe by then they will change their minds, considering that this is the seventh logo in the almost century-old history of Volvo.

Source: Volvo

Volvo is preparing a new flagship SUV to replace the XC90. The new SUV from Volvo will carry the XC100 designation. It will be a direct rival to the BMW X7 and Mercedes GLS. This model is expected in 2021.

The new model is being developed under the code name V616. Number 6 marks the prototype as the largest model in Volvo’s offering. Number 1 means it is the first generation of vehicles, and the second “six” is an abbreviation for SUV body.

Volvo is developing a new version of the large car platform called SPA2. The current SPA platform is used for the 60 and 90 models. It is not suitable for larger models than the current XC90. The SPA2 platform will be intended for cars up to 5.5 meters long, and Polestar’s third model, a large all-electric SUV, will use it in the future.

The XC100 will be 30mm longer than the current XC90 and slightly longer even than the BMW X7. Its length will be 5.2 meters, and the wheelbase and rear suspension will be extended. The XC100 will have more legroom in the second and third rows of seats and in the boot.

The XC100 is likely to feature a mixture of higher-end powertrains from the manufacturer’s line-up, with entry-level editions using a high-powered petrol-based mild-hybrid set-up. The alternatives will be plug-in hybrid and fully electric propulsion.

The new flagship SUV has been made possible not only by buyer trends in key markets, including the United States and China, but also by Volvo’s improved brand strength.

Volvo’s CEO confirmed that the next 40-series model will make its debut in 2021. He said: “Next year there will be another 40-series Volvo, which will also be electric. So we will have electric cars to support our ambition to sell half of our cars as all-electric five years from now.”