Honda has reported encouraging sales figures for the first half of 2025, with data showing a 7.1% increase year-over-year in U.S. vehicle deliveries. The Japanese automaker sold a total of 670,765 vehicles from January through June, with June alone contributing 103,574 units — a 1.2% uptick compared to the same month last year.
Several key models have played a pivotal role in this growth, including a mix of refreshed stalwarts and new additions to the lineup. Notably, the Odyssey minivan and Passport SUV continue to perform well in the competitive U.S. market, while the all-electric Honda Prologue shows early signs of promise despite a more cautious adoption curve.
Electric Beginnings: Honda Prologue Gains Traction
Honda’s first all-electric SUV, the Prologue, continues its rollout with a notable — albeit nuanced — performance. The company moved 2,799 units in June, a staggering 237.2% increase over the 830 sold in June 2024. Year-to-date figures are even more impressive: 16,318 Prologues have been sold through June, marking a 963% jump compared to the same period last year.
Still, while the growth rates are eye-catching, the Prologue remains Honda’s lowest-selling model in the lineup so far this year. Its best month remains November 2024, when 6,823 units were sold — a high water mark that hasn’t been matched since. The numbers suggest that while the Prologue is gaining momentum, widespread consumer adoption of Honda’s EV offering is still developing. For now, the Prologue appears to be carving out its niche in a market still warming up to electric SUVs.
Passport Sales Surge Ahead of New Model Transition
Meanwhile, the Honda Passport has been a major contributor to the brand’s upward trajectory. June sales rose to 4,433 units, a 67.7% improvement over the previous year. For the first half of 2025, Passport sales totaled 27,068 — up 66.1% from 16,293 during the same period in 2024.
Part of this surge can be attributed to the transition to the updated 2026 Passport, which began arriving at dealerships in February. Honda hasn’t released a breakdown of how many of those sales were for the new model versus the outgoing version, but the overall upward trend suggests healthy consumer interest in the rugged midsize SUV.
Odyssey Continues to Win Over Families
The family-focused Honda Odyssey is also enjoying a resurgence following its recent update roughly a year ago. The minivan saw a 38.1% year-over-year sales increase in June, totaling 9,542 units. Over the first six months of 2025, Odyssey sales climbed 27.4% to 50,033 units — a significant jump in a segment that has faced increasing pressure from three-row SUVs.
Acura Holds Steady With Modest Gains
Over at Honda’s premium marque, Acura, the trend is similarly positive. The brand posted a 6.8% increase in year-to-date sales, totaling 68,386 units. In June, 10,912 Acura vehicles were sold — a 5.4% rise from the same time last year. While not explosive, these gains reflect stable demand for Acura’s performance and luxury-oriented lineup.
Steady Climb, Bright Horizon
Honda’s mid-year performance paints a picture of a brand with a balanced portfolio. Legacy nameplates like the Odyssey and Passport are anchoring sales, while new entrants like the Prologue are gradually finding their footing. With strong year-over-year gains and a clear strategy for electrification, Honda appears to be on a steady climb in 2025 — blending innovation with reliability to maintain its competitive edge in a shifting automotive landscape.
Source: Honda