American Honda isn’t letting the industry’s shifting sands slow it down. The automaker posted 111,095 U.S. sales in October, keeping its year-to-date (YTD) total up 3.6 percent compared to last year—thanks largely to a strong mix of refreshed models, red-hot crossovers, and record-setting hybrid demand.
Honda Brand: Million-Unit Milestone and Electrified Records
The Honda brand continues to be the engine behind the company’s momentum, logging 100,030 sales in October and pushing past the 1-million mark for the year—a milestone reached two months ahead of schedule.
That momentum is balanced across the lineup: cars, trucks, and hybrids all pulled their weight. Honda’s light trucks remained a juggernaut, notching a ninth straight month above 65,000 units, led by the CR-V (31,696 units) and the all-new Passport, which posted its best October ever at 4,717 units, up a staggering 85 percent year over year. TrailSport trims now account for over 80 percent of Passport sales, underscoring the market’s appetite for rugged styling and mild adventure cred.
Elsewhere in the lineup, the HR-V (11,129), Pilot (9,845), Ridgeline (4,086), and Odyssey (5,448) each delivered solid results despite tight inventory in parts of the country.
Passenger cars are showing surprising resilience, too. The Civic continues to dominate the compact segment with 17,907 units sold, over a third of which were hybrids. Meanwhile, the Accord—fresh from its latest redesign—sold 14,396 units, with 44 percent hybrid mix.
Altogether, Honda’s electrified lineup hit an all-time October record, with 30,471 units sold, accounting for 30.5 percent of brand volume. Not bad for a company still ramping up its EV strategy.
Acura: New Energy, Familiar Precision
On the premium side, Acura posted 11,065 sales in October, up 2 percent for the month and 2.2 percent YTD, surpassing 110,000 units so far in 2025.
The newcomer ADX—Acura’s gateway crossover—was the month’s breakout performer with a record 2,721 units sold, quickly grabbing a segment-leading share in the crowded premium compact SUV segment. Combined sales of ADX and Integra hit 4,600 units, proving Acura’s entry-level lineup is hitting its mark.
SUVs continue to be Acura’s bread and butter, with MDX and RDX combining for 5,784 sales—their best since May—bringing total SUV deliveries to 8,530 units for the month. Sedan sales topped 2,500, anchored by the Integra’s 1,879 units, its strongest showing since April.
Context: A Balanced Strategy Amid Market Headwinds
While many automakers have leaned heavily into trucks or cut sedans entirely, Honda’s diversified portfolio continues to pay dividends. Through October, American Honda’s truck sales are up 7.5 percent YTD, while car sales are down 4.8 percent—a manageable dip given broader market contraction in the sedan space.
That mix—along with the surging popularity of Honda’s hybrid models—has helped the automaker sustain growth even as consumer sentiment wavers and competition in the crossover segment intensifies.
Honda’s October results highlight a brand hitting a rare equilibrium: balancing efficiency and adventure, volume and variety. With hybrids setting records and new models like the Passport TrailSport and Acura ADX finding their footing, Honda enters the final stretch of 2025 with steady momentum—and a clear signal that its pragmatic path to electrification is resonating with buyers.
Source: Honda America