It has been 115 years since Cavaliere Ugo Stella founded A.L.F.A. (Anonima Lombarda Fabbrica Automobili) and the Italian brand has decided to present a special logo for this occasion. Its design combines the history of Italian passion, style and sporting competition and will be used at special events.

With a modern design and a connection to the company’s history, the special logo is a combination of the number “115” and the Biscione (the brand’s historical sign), innovation and movement. The black and red color combination represents the brand’s identity and pays homage to previous Alfa Romeo logos.

This year Alfa Romeo is celebrating the anniversaries of some of its most significant sports successes. On 12–13 April 1930, the Alfa Romeo 6C 1750 Gran Sport #84, driven by Tazio Nuvolari and Giovanni Battista Guidotti, achieved victory in the Mille Miglia. It was Nuvolari’s first victory in this race and the first to reach an average speed of 100 km/h on this demanding track. The second date is April 15, 1923, when Ugo Sivocci, driving an Alfa Romeo RL TF, won the Targa Florio. It was the first victory with the Quadrifoglio symbol on the body of the car. In 1925, the Alfa Romeo GP Tipo P2 won the first World Championship in motoring.

It is an interesting fact that almost all significant events took place in years ending with the number “5”. In 1955, the Giulietta Berlina debuted, ten years later (1965) the Giulia Sprint GTA arrived on the market. In 1975, the 33 TT 12 won the Constructors’ World Championship, and ten years later the Alfa 75 was introduced. It was the last mass-produced model on the Alfetta platform.

Happy birthday, Alfa Romeo!

Source: Stellantis