Tag Archives: Alfa Romeo

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Alfa Romeo Celebrates 115 Years of Passion, Innovation, and Italian Excellence

In a heartfelt tribute to its illustrious past and a bold look toward the future, Alfa Romeo marked its 115th anniversary with a spectacular celebration at its Historical Museum in Arese. The event drew over 1,300 enthusiasts, 350 classic and modern vehicles, and representatives from more than 300 official Alfa Romeo clubs worldwide, underscoring the enduring global appeal of the iconic Italian marque.

For over a century, Alfa Romeo has embodied a rare combination of passion, engineering excellence, and national pride. The brand’s deep relationship with its fans — a cornerstone of its identity — took center stage in this milestone celebration. To commemorate the occasion, Alfa Romeo unveiled a moving video tribute and hosted a full day of events celebrating its heritage, achievements, and vibrant community.

A Year to Remember

The anniversary video highlights Alfa Romeo’s major milestones of 2025, from commercial triumphs to high-profile partnerships. Chief among these is the success of the new Alfa Romeo Junior, which has exceeded expectations with over 42,000 orders since its debut. The film opens with a powerful homage to the 33 Stradale, showcased through a special publication that delves into the car’s design journey with rare photos and exclusive interviews.

Icons of Excellence

The celebration extended beyond the roads and into the seas with Alfa Romeo’s collaboration with the Luna Rossa sailing team, its partner for the upcoming 38th America’s Cup — set to be hosted in Italy for the first time in history. Sharing values of performance, innovation, and Italian pride, the partnership also featured a nostalgic appearance at the 1000 Miglia 2025, where Luna Rossa team members drove a 1956 Alfa Romeo 1900 Super Sprint from the Stellantis Heritage collection.

On the court, Alfa Romeo‘s new brand ambassador, Jasmine Paolini, brought sporting prestige to the brand with her impressive double victory at the Italian Open, further cementing her status as one of Italy’s most admired athletes.

Honoring the Legacy

The event at the Arese museum was packed with passion-fueled activities. It kicked off with a Regularity Course, blending theoretical instruction and hands-on driving, culminating in a precision trial on the museum’s indoor track. Attendees then took part in a Club Meeting, where Alfa Romeo club representatives exchanged ideas and shared their love for the brand.

One of the most striking moments of the day was a flash mob of 115 Alfa Romeo vehicles forming the inscription “Alfa Romeo 115” on the museum’s track — a powerful visual symbol of the unity among the Alfa community.

The afternoon featured a “115 Years of Alfa Romeo” conference, part of the museum’s “Backstage” series. Guests revisited key chapters of the brand’s history and got an exclusive look at the aerodynamic model of the new 33 Stradale.

A Toast to the Future

The festivities concluded with a dramatic vehicle parade, led by the “Tributo GTA” series — a nod to the legendary Giulia Sprint GTA, itself celebrating its 60th anniversary. A collective toast wrapped up the day, honoring not just the brand’s storied past, but also the deep emotional bond that continues to unite Alfa Romeo fans around the globe.

As Alfa Romeo races into the future, its 115th anniversary serves as a vivid reminder that while trends evolve and technologies shift, the spirit of la meccanica delle emozioni — the mechanics of emotion — remains timeless.

Source: Stellantis

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Stellantis Hits the Brakes on EVs, Bets on Maserati–Alfa Romeo Alliance

In a bid to revive the fortunes of two of Italy’s most iconic automotive brands, Stellantis has announced plans to deepen cooperation between Maserati and Alfa Romeo. The move comes after a dramatic 57% drop in Maserati sales last year, which saw the luxury marque sell fewer than 12,000 vehicles — sparking rumors about a potential sale that the company has since firmly denied.

Despite persistent speculation, Stellantis has made it clear that a merger between Maserati and Alfa Romeo is not on the table. Instead, the strategy is to foster operational synergy between the brands, both of which are facing significant headwinds in a rapidly evolving automotive landscape.

“Maserati is not for sale and will not be shut down,” a Stellantis spokesperson confirmed. “However, urgent action is needed.”

That action comes in the form of increased collaboration between Maserati and Alfa Romeo, which are geographically close — just 250 kilometers apart — and share similar technical and brand heritage. Santo Filici, who now heads both brands, revealed that the plan is currently under review and awaiting final approval from Stellantis’ new top leadership.

Executive Director Antonio Filosa is expected to meet with senior representatives from both brands on June 23 to formalize the initiative.

In an interview with Drive.com.au, Filici outlined the vision: the brands will jointly develop future models, aiming to reduce costs and improve operational efficiency. While a full-scale merger is off the table — Alfa Romeo being positioned as a “premium” brand and Maserati as a “luxury” marque — the collaboration is intended to “find synergies wherever possible.”

Industry watchers say the move reflects Stellantis’ broader efforts to streamline operations across its sprawling portfolio of 14 automotive brands. Former CEO Carlos Tavares previously acknowledged that while the product lineup was strong, poor marketing and unclear positioning contributed to Maserati’s decline.

In one high-profile example, the fully electric Maserati MC20 was recently canceled amid findings that affluent customers still strongly prefer combustion engines. Additionally, the next-generation Quattroporte, intended to replace both the existing model and the Ghibli, has now been delayed until 2028.

Alfa Romeo, meanwhile, is also navigating troubled waters. The new iterations of the Stelvio and Giulia — originally planned as EV-only vehicles — are being reengineered to include internal combustion variants. The shift follows a broader industry trend of backtracking from all-electric ambitions due to uncertain consumer demand and infrastructure readiness.

With the luxury and premium automotive segments under pressure from both macroeconomic headwinds and shifting technological demands, Stellantis’ gamble on greater cooperation between Maserati and Alfa Romeo may prove to be a crucial test of whether tradition and innovation can be reconciled to save two of Italy’s most storied car brands.

Source: Drive.com.au

News

Alfa Romeo delays the arrival of the next-gen Stelvio

The debut of the next-generation Alfa Romeo Stelvio SUV is facing a delay, following a strategic pivot by the Italian automaker. Originally planned as an electric-only model, the new Stelvio will now also be offered with a hybrid powertrain—prompting a postponement of its launch timeline.

Alfa Romeo’s parent company, Stellantis, is re-evaluating its electric vehicle (EV) strategy due to weaker-than-expected market demand. As a result, the new Stelvio—initially set to be unveiled in 2025 with sales beginning in early 2026—will now be delayed, with deliveries not expected before September or October 2026.

The decision to introduce a hybrid variant marks a significant shift from Alfa Romeo’s earlier commitment to going fully electric by 2027. That plan was scrapped earlier this year, with Alfa Romeo North America head Chris Feuell confirming that future models will now offer a mix of powertrain options.

The updated Stelvio will move to Stellantis’ STLA Large platform—capable of supporting multiple powertrains—replacing the current model’s Giorgio architecture. The added development time required for the hybrid variant is contributing to the launch delay.

This adjustment does not affect the launch schedule for the next-generation Alfa Romeo Giulia sedan, which remains on track for a 2025 debut.

The delay could temporarily hinder Stellantis’ broader plan to revitalize vehicle manufacturing and employment in Italy. The company’s European operations chief, Jean-Philippe Imparato, noted that an updated strategy is being prepared for the Italian government.

Despite the delay, production of the new Stelvio will remain at the Cassino plant in central Italy, reinforcing the brand’s commitment to its domestic manufacturing base.

Source: Reuters, Photo: Alfa Romeo