Tag Archives: Alfa Romeo

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100 years of the four-leaf clover on Alfa Romeo cars

In 1923, Ugo Sivocci put a white square sticker with a four-leaf clover on his Alfa Romeo RL at the Targa Florio race. It was the first time that an Alfa Romeo racing car carried such a label. Since he won that race, he believed that it was the four-leaf clover that brought him good luck, and from that moment until today, all Alfa Romeo racing cars carry that lucky amulet.

In addition to marking the 100th anniversary of the use of the lucky four-leaf clover (Quadrifoglio), the Italian company is also celebrating the 60th birthday of the famous Auto Delta division in which they are responsible for Alfa’s racing activities. The main ceremony is scheduled for March 5 and will be held at the Alfa Romeo museum in Arese (Milan). It was also announced that the big parade of Alfa cars with the Quadrifoglio emblem will take place on June 25.

Recently, Alfa Romeo unveiled a unique model from Zagato, called the Giulia SWB. The car is based on Alfa’s SZ and Giulia TZ models, and is built on the shorter Giulia Quadrifoglio GTAm platform, and mechanical solutions from these models were also used.

Gallery:

100 years of the four-leaf clover on Alfa Romeo cars

Source: Alfa Romeo

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Unique AR Zagato Giulia SWB

Celebrating a century of collaboration between Alfa Romeo and Zagato, which began with the Giulia Quadrifoglio GTAm, the companies have unveiled a unique model, the AR Zagato Giulia SWB.

The car is based on a shortened platform of the standard Giulia, and its creation was the wish of an unnamed customer in Germany who is an avid collector of Zagato’s automotive creations. This time he suggested that he would like an Alfa whose exterior will be a reminder of the Alfa/Zagato models SZ and TZ.

This Coupé with two seats and two doors, under the carbon body, hides the mechanics from the most powerful and numerically limited edition of the Giulia Quadrifoglio, which bears the GTAm designation. It is powered by Ferrari’s 2.9-liter biturbo V6 engine with 540 hp (397 kW) and 443 lb-ft (600 Nm) of torque. Power is sent to the rear wheels via a 6-speed manual transmission instead of the standard 8-speed automatic transmission from the Giulia GTAm, which was the customer’s wish.

The car has been delivered to the customer, and the performance and price data of this unique car have not been published.

Gallery:

Unique AR Zagato Giulia SWB

Source: Alfa Romeo/Zagato

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According to J.D. Power, Alfa Romeo is ahead of Porsche and Lexus

U.S. Sales Satisfaction Index (SSI) is a study that analyzes the customer’s experience when buying a car, his experience of shopping at the dealership and the brand’s relationship with him as a customer. The study is conducted every year, and this year’s study showed surprising results. Based on the experience of 36,879 customers who bought a car from March to May this year, the most satisfied were Alfa Romeo customers.

The study was based on six factors: delivery process (26 percent), dealership staff (24 percent), purchasing process (19 percent), paperwork completion (18 percent), dealership infrastructure (10 percent) and dealership website (3 percent). So, this is not about the quality of the vehicle, but the relationship with the customers, and it seems that Alfa Romeo made an effort to be the best.

The greatest dissatisfaction was shown by the buyers of electric vehicles, as 38 percent of them did not receive proper charging instructions. Only buyers of premium electric vehicles received hands-on vehicle demonstrations and their satisfaction with the purchase was far greater. Buyers of cars with an internal combustion engine were more satisfied, although car prices are higher and waiting lists are getting longer.

“With the supply chain being an ongoing issue and with no near-term solution, dealerships have had to use additional tools at their disposal, such as special orders and more personal customer handling, to maintain sales satisfaction. However, when dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business,” said Chris Sutton, vice president of automotive retail at J.D. Power.

When it comes to other car manufacturers, Porsche (831) ranks second and Lexus (819) ranks third among premium brands. Among mass market brands, Buick ranks highest, while Dodge (816) ranks second and Subaru (804) ranks third.

Source: J.D. Power