When Alpine rolled the Alpenglow concept onto the stand at the 2022 Paris Motor Show, it felt like one of those moments—headphones out, conversation stopped, phones raised. This was Alpine, the brand best known for featherweight sports cars and rally-bred attitude, suddenly flirting with hypercar theater. Then, in 2024, Alpine doubled down with the Alpenglow Hy4, a fully functional hydrogen-powered prototype. Naturally, the internet jumped to the obvious conclusion: production Alpine supercar incoming.

Not so fast.
According to Alpine CEO Philippe Krief, the idea is very much alive—but deliberately parked a few corners down the road. And if anyone knows what it takes to bring a halo car to life, it’s Krief. Before taking the reins at Alpine, he cut his teeth at Ferrari, working on cars like the 458 Speciale—the swan song of the naturally aspirated mid-engine V-8—and the 296 GTB, Ferrari’s pivot into V-6 hybrid territory. He understands both the romance and the reality of supercars.
“The purpose of a supercar is to build awareness for a brand, explore new technologies that can feed back into the brand, and make some money,” Krief said at the launch of Alpine’s new A390 coupe-SUV in Spain. That last part—making money—is where things get complicated.
Krief is refreshingly honest about the challenges. Could Alpine build a supercar with its relatively small team? Yes. Could it make money doing so right now? Probably not. The engineering might be achievable, but the surrounding ecosystem—sales, service, customer experience—is just as critical, especially when buyers are dropping Ferrari money and expecting Ferrari-level treatment.

That’s where the Alpenglow fits in. For now, it’s a rolling manifesto rather than a pre-production promise. Alpine will continue to use it as a communications tool and, more importantly, as a laboratory for new ideas. Before taking the “last step” into a full-fledged supercar, Krief wants Alpine to grow as a brand and ensure it can deliver the kind of end-to-end experience supercar customers take for granted.
Still, don’t mistake patience for hesitation. The Alpenglow is already shaping Alpine’s future—just not in the way you might expect.
Look closely at the brand’s upcoming road cars and the influence is obvious. The next-generation electric A110 and the forthcoming A310 coupe and convertible will borrow heavily from the concept’s design language, especially up front. The sharp V-shaped nose and intricate lighting signatures have already begun filtering into production metal, most notably on the A390.
Underneath, Alpine’s future rides on the Alpine Performance Platform (APP), a modular, lightweight architecture designed to underpin the brand’s next wave of sports cars. While Alpine’s immediate focus is electric, APP is flexible enough to support hybrid powertrains—and Krief’s background suggests that capability isn’t accidental.

Back in May 2025, Krief tipped his hand on what a future Alpine halo car might look like mechanically. A pure EV? Not likely. Instead, he favors a hybrid setup centered around a V-6 engine. Not a plug-in hybrid, but something lighter and more focused—hybridized for performance rather than efficiency. More power without betraying Alpine’s core philosophy.
That philosophy becomes even clearer when Krief talks inspiration. Rather than chasing a modern Ferrari 296 head-on, his dream points backward. Way backward.
“My dream is rather a modern Alpine interpretation of the Dino,” he said—referencing Ferrari’s compact, lightweight V-6 sports car from the late ’60s and early ’70s. Not a fire-breathing hypercar, but a balanced, driver-focused machine. Less about headline horsepower, more about feel. In other words, very Alpine.
For now, no final decisions have been locked in. Alpine has a packed four-year product roadmap to get through, and Krief is careful not to overpromise. But one idea clearly excites him: using the APP platform to do “extreme things.” That means limited-run, high-impact models that go beyond styling exercises and deliver genuine engineering substance.
Think along the lines of the A110 R Ultime, launched in 2024 with a staggering £267,000 price tag. Financially, that car already lives in supercar territory. Philosophically, it serves as a template—low volume, high ambition, and designed to elevate the entire brand rather than simply pad a balance sheet.

“A halo model for Alpine is a model for the whole organisation,” Krief explained. The goal isn’t to sell tens of thousands of units. It’s to push technology, raise execution standards, and create a new benchmark for what Alpine can deliver—while quietly boosting the appeal of its more attainable models.
And yes, profitability still matters. Krief has seen it done at the highest level, and he knows it’s possible to build exotic cars that both market a brand and make money. But timing, as he stresses, is everything.
So if you’re waiting for an Alpine supercar to take on Ferrari and McLaren tomorrow, keep waiting. But if you’re watching a brand carefully lay the groundwork for something lighter, sharper, and unmistakably Alpine, pay attention. The dream is real. Alpine just wants to make sure it gets it right.
Source: Alpine