Tag Archives: Anniversary

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Lamborghini at 20 in China: The Bull Charges into the Electric Era

There are parties, and then there are Lamborghini parties. When the raging bull turns 20 in China, you don’t just get a cake and candles — you get 100 Lamborghinis rumbling through downtown Shanghai, neon lights bouncing off carbon fibre and V12 exhaust notes echoing between skyscrapers. Welcome to Lamborghini Day Shanghai, a celebration of two decades of Italian thunder in the Middle Kingdom.

This wasn’t nostalgia. This was a victory lap — and a launchpad.

20 Years of Italian Firepower

It’s hard to believe Lamborghini only set up shop in China in 2005. Back then, the idea of a hybrid supercar was laughable, and “electrification” sounded like an optional death sentence for petrolheads. Fast forward two decades, and Sant’Agata’s finest is not only alive but electrified — in the most Lamborghini way possible.

“From opening our first dealership to offering today a fully hybridized lineup, our journey in this dynamic market has been remarkable,” said CEO Stephan Winkelmann, immaculately tailored as ever, speaking like a man who has petrol in his veins and carbon in his blood.

And that lineup? It’s a three-headed hybrid monster: the Revuelto, Temerario, and Urus SE — each redefining what it means to go green Lambo-style.

Meet the Electrified Bulls

First up, the Revuelto. Lamborghini’s first-ever High-Performance Electrified Vehicle (HPEV) and the spiritual heir to the Aventador, it pairs a screaming naturally aspirated V12 with three electric motors. The result? 1,015 CV of pure lunacy, aerodynamics sharper than a sushi knife, and acceleration that feels like time itself collapsing.

Then there’s the Temerario, the new poster child for V8 fury. A fresh-from-scratch engine, capable of a spine-tingling 10,000 rpm. Only the Italians could make hybridization sound like an opera. It’s the car that says: yes, the V12 has history, but the V8’s here to make headlines.

And rounding out the trio is the Urus SE, Lamborghini’s PHEV Super SUV. 800 CV, sharper styling, smarter tech, and a chassis that somehow balances brutality with boulevard elegance. It’s not just the family-friendly Lambo anymore — it’s the one you drive to the track and the opera.

Shanghai: The Stage for the Bull

The festivities kicked off with a rolling spectacle through the streets of Shanghai — Aventadors, Huracáns, and Uruses (Urusi?) lighting up the night like mobile fireworks. Locals stopped, stared, and filmed as the unmistakable roar of Italian horsepower echoed past the Bund and under the neon haze.

At the event venue, guests were greeted by a symphony of carbon, paint, and Italian flair. The walls told Lamborghini’s 20-year Chinese story — from the first dealership to the introduction of the Super Trofeo racing series. But the real showstopper waited under the spotlights.

The One and Only: Revuelto Ad Personam 20th Anniversary

There it was: the Revuelto Ad Personam 20th Anniversary Edition — a one-off masterpiece dipped in Giallo Inti, one of China’s favorite Lamborghini colors, symbolizing prosperity, energy, and power. A bold black triple-stripe livery sliced through the yellow, while a “20th Anniversary” badge shouted heritage louder than any press release ever could.

Inside, it’s pure bespoke theatre — Giallo Taurus stitching, an exclusive “L” monogram interior motif, and craftsmanship so precise it borders on art. It’s not a car; it’s a rolling declaration of what happens when Italy meets ambition.

Heritage Meets the Future

Alongside the new blood sat the icons: Miura, Jalpa, Diablo, Countach, and a Huracán Super Trofeo EVO2 — the past, present, and future of speed lined up like a museum of madness.

Inside, guests explored Lamborghini’s Centro Stile, celebrating 20 years of design brilliance. The Ad Personam area showcased how deep the personalization rabbit hole goes — paint, materials, and finishes limited only by imagination (and maybe your bank account).

Add in Pirelli, Technics, Lavazza, and LEGO as lifestyle partners — coffee, sound, rubber, and play — and you had a night that was equal parts performance and panache.

Lights, Fashion, and the Sound of Power

As the night unfolded, a fashion show turned supercars into catwalk models. Chinese designers presented looks inspired by Lamborghini show cars, merging haute couture with horsepower. A final light show — synchronized with revving engines — brought the party to a blazing crescendo. Shanghai, the “magic city,” never looked so alive.

Outside, 100 Lamborghinis formed a giant illuminated “20” against the skyline. It wasn’t subtle. But then again, Lamborghini never is.

The Future Is Loud, Bright, and Electrified

Lamborghini’s 20th year in China wasn’t about looking back — it was about flooring it into the future. The brand’s entire lineup is now hybrid, but make no mistake: this is still a company that worships sound, speed, and emotion.

As Winkelmann said, “We are not merely reflecting on history; we are accelerating forward.”

And judging by the roar echoing through Shanghai that night, Lamborghini’s next 20 years in China — and beyond — will be anything but quiet.

Source: Lamborghini

News

Porsche Latin America Turns 25 and Shows No Signs of Lifting

There are birthdays, and then there are Porsche birthdays. And this one comes wrapped in carbon fibre and a bit of samba rhythm. Porsche Latin America (PLA) is celebrating 25 years of roaring engines, polished tarmac, and a love affair with speed that stretches from the peaks of Mexico to the pampas of Argentina — with a few Caribbean sunsets in between.

And what a silver jubilee it is. The Stuttgart marque has just clocked its best-ever year in the region, with 4,507 cars delivered in 2024 — that’s a 31 per cent jump over the previous year. The surge didn’t stop there: 2025 is shaping up to be another record-setter, with 4,105 cars already finding new homes in the first nine months, a 22 per cent rise compared to 2024. Clearly, Latin America isn’t just buying into Porsche’s mythos — it’s living it.

The SUV Reigns Supreme — With a Flat-Six Chorus in the Background

Predictably, it’s the Cayenne that’s wearing the crown — the kind of dominance that would make even the 911 blush. Nearly two-thirds of all Porsches sold here are SUVs, as customers across the region find the Cayenne’s blend of German precision and Latin flair irresistible. Hot on its exhaust is the Macan, proving that smaller stature doesn’t mean smaller thrills.

But don’t think for a second that the region’s enthusiasts have forgotten their roots. The 911, that sacred rear-engined icon, has been quietly plotting its own renaissance — sales are up 19 per cent this year, fuelled by the arrival of the first road-legal 911 with Porsche’s new lightweight T-Hybrid system. Yes, a hybrid 911. And no, it hasn’t gone soft — it’s gone faster.

A Network Built on Passion (and Plenty of Horsepower)

“The 25-year milestone represents the success of a collective effort,” says Tobias Eninger, President and CEO of Porsche Latin America. Translation: everyone’s been flat-out since day one. Sixteen independent importers now operate across 20 markets, each one a pit crew of dream enablers connecting enthusiasts to the cars of their fantasies.

Behind the glossy numbers sits a robust strategy: develop the market, elevate the customer experience, and transform the retail network into something worthy of the badge. Enter Destination Porsche, the brand’s new architectural philosophy. Think less car dealership, more temple of speed — a sleek, modern space where the coffee is good, the walls are minimalist, and the scent of fresh leather practically hangs in the air.

Mexico City’s San Ángel led the charge in 2023, Buenos Aires followed in 2024, and now Bogotá, Santiago, and Lima have joined the grid. Uruguay got its own Porsche Centre, and Mexico even debuted boutique concepts like the Porsche Studio La Roma and Porsche NOW Los Cabos. It’s an empire of enthusiasm built on German engineering and Latin energy.

Spirit of the Road: From La Carrera Panamericana to TECHO

Of course, you can’t talk Porsche and Latin America without invoking La Carrera Panamericana. The legendary endurance race that carved its legend into the mountains and deserts of Mexico back in the 1950s remains a vital part of Porsche’s DNA here. It’s where history, geography, and a bit of lunacy collide — and Porsche still shows up to play.

Off the track, PLA’s dedication extends beyond horsepower. Through its partnership with the non-profit TECHO, more than 815 homes have been built for families in need across 18 countries. It’s a reminder that performance can come with purpose.

Icons of Latin America: Sonderwunsch Meets Salsa

To cap off its 25th anniversary, Porsche Latin America is curating something truly special: the Icons of Latin America collection. Each model will be crafted under Porsche’s Sonderwunsch program — a bespoke celebration of colour, culture, and character. Imagine a fleet of Porsches dressed in the hues and textures of their homeland — one for every market, each a moving tribute to its nation’s soul.

Quarter Century, Full Throttle

So here’s to 25 years of flat-sixes echoing through city canyons and mountain passes, of drivers who measure life not in years, but in revs per minute. Latin America isn’t just another market for Porsche — it’s a proving ground for passion, resilience, and that uniquely Latin kind of joy that turns every drive into a celebration.

If the next 25 years are anything like the last, buckle up. The road ahead looks gloriously fast.

Source: Porsche

News

Lexus Celebrates 20 Years in Japan With Breakdancing, a Surprise BEV, and the World Premiere of the New IS

Toyota isn’t exactly known for throwing wild anniversary parties—but Lexus just proved that even luxury automakers can cut loose when the occasion calls for it. On September 9, roughly 5,000 dealership staff gathered in Nagoya, Aichi Prefecture, for a sprawling celebration of Lexus’s 20-year history in Japan.

While Chairman Akio Toyoda couldn’t attend in person, he surprised the audience with a recorded message of gratitude—and a strange invitation to “play with them.” Enter: a troupe of men in Morizo masks who stormed the stage, breakdancing and delivering street performances that set the tone for the day.

But this wasn’t just a corporate pep rally. The event doubled as a look back at two decades of Lexus milestones, complete with a quiz where participants had to identify models based on nothing but their engine note. (Yes, apparently some Lexus staff can tell an LFA from an IS F by ear alone.)

The biggest news came from Lexus president Koji Sato, who’s been part of the brand’s journey since 2005, first as an engineer and now as its top executive. Sato took the stage to preview a concept for a next-generation battery-electric vehicle—a hint at where the brand’s design and technology are headed. Then he dropped a genuine world premiere: the new Lexus IS.

“The Lexus is a brand we all built together,” Sato told the audience. “Let’s all discover a new Lexus that we’ve never seen before.”

For many in attendance, the sentiment struck home. Dealership staff called Lexus “part of my life” and pledged to carry the brand forward into its next decade. If the first 20 years were about carving out a place in Japan’s competitive luxury market, the next 10 look set to be defined by electrification, design experimentation, and, apparently, a little breakdancing flair.

Source: Toyota