Tag Archives: Japan

Flood-Damaged 1991 Honda NSX Sells for More Than $51,000 in Japan

A flood-damaged 1991 Honda NSX has sold for ¥8.004 million, or roughly $51,000, in a Japanese online auction despite having nearly 147,000 miles, a four-speed automatic transmission, and extensive water damage. The surprising sale highlights just how valuable the first-generation Honda NSX has become—and how far collectors are willing to go to save one.

The Formula Red NSX, identified as a Japanese-market NA1 model, appeared on Yahoo Auctions Japan after being caught in severe flooding last July. According to the auction listing, the car had accumulated 236,776 kilometers, equivalent to approximately 147,126 miles, and had passed through multiple owners before its latest and rather unfortunate chapter.

There was no attempt to disguise the car’s condition. The seller openly described the NSX as flood-damaged, offered it strictly as-is, and characterized it as a restoration project—or, more bluntly, “junk.” The photographs tell the story even more clearly, showing the exotic Honda sitting in murky floodwater that rises high across its doors.

And yet, someone was willing to pay more than $51,000 for it.

A $6,400 Starting Price Turns Into a $51,000 NSX

The auction began at ¥1 million, approximately $6,400 at the time. Considering the car’s mileage, automatic transmission, and potentially catastrophic flood damage, that opening price seemed relatively understandable.

Instead, interest escalated rapidly.

A total of 93 bids eventually drove the price to ¥8.004 million. The auction concluded on August 15, with the winning bidder committing more than eight times the original starting price for an NSX that had recently spent time partially submerged in floodwater.

The final figure is particularly remarkable because this isn’t an ultra-low-mileage collector car or a rare manual-transmission example. It is a high-mileage automatic NSX that now requires an enormous amount of work before it can realistically return to the road.

That makes the sale as much a story about the growing value of the original NSX as it is about one particularly ambitious restoration project.

Flood Damage Could Be Far Worse Than It Looks

A car sitting in water up to its doors can suffer damage that goes considerably deeper than ruined carpeting, upholstery, and interior trim.

Modern cars are particularly vulnerable to water because of their extensive electrical systems, but even a relatively straightforward 1991 sports car contains an enormous number of electrical connections and components that can become problematic after exposure to floodwater.

Wiring harnesses, connectors, switches, electronic control units, sensors, seat components, and other electrical hardware can develop corrosion long after a flooded vehicle appears to have been dried out.

The problem isn’t necessarily whether the car starts immediately after restoration. The real concern is what happens months or years later when corrosion begins affecting connections that were exposed to contaminated water.

The drivetrain raises additional questions. The extent of the damage depends heavily on how long the NSX remained submerged and how far water penetrated into the engine, transmission, lubrication systems, and other mechanical components.

A proper restoration could therefore require a near-total mechanical and electrical inspection rather than simply replacing damaged interior components.

The Automatic Transmission Doesn’t Help

The flood damage isn’t the only issue facing this particular NSX.

The 1991 NA1 is equipped with a four-speed automatic transmission, rather than the manual gearbox that many enthusiasts consider essential to the classic NSX experience.

That’s significant because the original Honda NSX has become increasingly collectible, and manual examples generally command greater enthusiasm from performance-car buyers.

The car also has nearly 147,000 miles on its odometer. For a 35-year-old Japanese sports car, that mileage isn’t necessarily alarming by itself. In fact, a well-maintained NSX can be remarkably durable.

But when combined with severe flood exposure and an automatic transmission, it makes the ¥8.004 million sale even more difficult to understand at first glance.

The winning bidder clearly isn’t looking at this Honda in the same way as someone shopping for a conventional used car.

Why Would Anyone Pay $51,000 for a Flooded NSX?

There is one obvious answer: it’s an NSX.

The original Honda NSX occupies a special place in automotive history. Introduced at the beginning of the 1990s, it challenged established assumptions about what a Japanese sports car could be and demonstrated that performance, reliability, usability, and sophisticated engineering could coexist in an exotic-looking package.

Its aluminum-intensive construction was also revolutionary for the era and remains one of the characteristics that makes the first-generation NSX interesting to collectors and restorers.

That doesn’t mean every damaged NSX is automatically worth saving. But as surviving examples become increasingly valuable, even severely compromised cars can attract attention from specialists who are willing to undertake projects that would make little financial sense with an ordinary vehicle.

This particular NSX could ultimately be restored to driving condition. Alternatively, its value may lie in its model-specific components, especially if someone is searching for parts that are becoming increasingly difficult to source.

Either way, the car’s identity as an original NSX gives it a starting point that most flooded sports cars simply don’t have.

This Isn’t the First Extreme NSX Restoration

The difficulty of restoring a heavily damaged NSX shouldn’t be underestimated.

A previous example that was recovered from a river became a particularly memorable demonstration of just how complicated these projects can become. An experienced NSX restoration team committed to bringing that car back to life, yet the project remained unfinished years later.

That example provides an important reality check for anyone looking at the ¥8.004 million auction result and imagining a relatively straightforward restoration.

A flood-damaged NSX can quickly become a financial black hole.

Every component that has absorbed contaminated water needs to be evaluated. Every electrical connection potentially becomes a future failure point. Mechanical systems may need to be disassembled, cleaned, rebuilt, or replaced. Finding suitable replacement parts can add another layer of expense, particularly for a vehicle whose components are becoming increasingly valuable.

The final restoration bill could therefore reach a substantial percentage of—or potentially exceed—the car’s eventual market value.

The NSX Collector Market Is Changing

The auction result is nevertheless revealing.

There was a time when a 147,000-mile automatic NSX with major flood damage would primarily have been considered a parts car or an unrealistic restoration candidate. Today, the original NSX has developed enough collector appeal that even severely damaged examples can attract serious bids.

That doesn’t necessarily mean the winning bidder made a financially rational decision. Collecting cars rarely works that way.

For the right enthusiast, originality, provenance, and the opportunity to rescue a historically important vehicle can be worth more than a conventional calculation of restoration costs.

The Japanese-market provenance could also have played a role. The car is an NA1 NSX from the model’s early years, making it an interesting piece of Honda performance history despite its unfortunate condition.

A $51,000 Gamble on a Submerged Supercar

Ultimately, the ¥8.004 million sale is difficult to justify if the NSX is viewed purely as transportation—or even as a conventional investment.

A 1991 Honda NSX with nearly 147,000 miles, an automatic transmission, and severe flood damage faces enormous restoration challenges. Paying more than $51,000 before the restoration has even begun requires considerable confidence, financial resources, or simply a deep emotional attachment to the NSX.

But that’s precisely what makes this auction fascinating.

The buyer wasn’t purchasing a pristine supercar. They were purchasing the possibility of one.

If the restoration succeeds, the car could emerge as a remarkable example of an early NSX saved from an unusually bad fate. If the damage proves too extensive, however, the buyer could be left with an extraordinarily expensive collection of parts.

For now, the only thing certain is that the original Honda NSX has become valuable enough for someone to spend more than $51,000 on a car that recently spent time sitting in floodwater.

That’s a remarkable statement about the legendary Japanese supercar—and an even more remarkable gamble on one very wet restoration project.

Source: Yahoo Japan

Toyota Brings Three U.S.-Made Models Back to Japan

In a move that underscores both strategic pragmatism and cultural confidence, Toyota Motor Corporation has confirmed plans to introduce three U.S.-built models to the Japanese domestic market from 2026: the Camry sedan, Highlander SUV, and the Tundra pickup. It’s a decision that goes beyond simple product expansion—one that reflects shifting consumer tastes in Japan and a broader effort to strengthen Japan–U.S. trade relations.

At the heart of the initiative is Toyota’s belief that Japanese buyers are ready for a wider interpretation of what a “Toyota” can be. By bringing back familiar nameplates and introducing a distinctly American icon, the company aims to cater to an increasingly diverse set of lifestyles, from efficiency-focused urban drivers to adventure-oriented customers seeking capability and presence.

The Camry, produced at Toyota Motor Manufacturing Kentucky (TMMK), needs little introduction. A long-standing bestseller in the United States, the global midsize sedan blends understated sophistication with comfort and impressive fuel efficiency. Although the Camry quietly exited the Japanese market in 2023, its return signals Toyota’s continued faith in the sedan format—especially one with a reputation for refinement and reliability honed over decades.

Joining it is the Highlander, built at Toyota Motor Manufacturing Indiana (TMMI). The three-row SUV, last sold in Japan in 2007, reflects how much the domestic market has evolved since its departure. With families seeking greater versatility and space, the Highlander’s roomy interior, elevated driving position, and all-round capability—from city streets to outdoor escapes—now feel more relevant than ever.

The most intriguing addition, however, is the Tundra. Manufactured in Texas at Toyota Motor Manufacturing Texas (TMMTX), the full-size pickup represents a bold statement for the Japanese market. With its commanding power, serious towing capability, and the brand’s trademark quality, durability, and reliability, the Tundra is unapologetically American. Toyota believes that as Japanese lifestyles diversify and interest in outdoor recreation grows, there is room for a pickup that offers not just utility, but character—something clearly distinct from conventional domestic offerings.

Supporting this rollout is a new approval system currently under consideration by Japan’s Ministry of Land, Infrastructure, Transport and Tourism, developed through bilateral negotiations. This framework is expected to ease the path for introducing U.S.-spec vehicles into Japan, further reinforcing the symbolic and practical importance of the program.

From Kentucky, Indiana, and Texas to Tokyo and beyond, Toyota’s trans-Pacific product strategy is about more than geography. It’s about acknowledging that the definition of “local taste” is changing—and that sometimes, the best way forward is to bring a bit of elsewhere home. As 2026 approaches, all eyes will be on how Japanese customers respond to Toyota’s American-built trio.

Source: Toyota

2026 Honda CR-V e:HEV (Japan Spec): The Home-Market Comeback Nobody Expected

When Honda pulled the wraps off the sixth-generation CR-V back in 2022, one question lingered louder than most: Where was Japan’s version? For reasons Honda never fully explained, the brand’s best-selling global SUV skipped its home market entirely—until now. The Japan Mobility Show finally marked the long-overdue return of the domestic CR-V, offered exclusively as a hybrid and trimmed down to a laser-focused two-variant lineup.

And in typical Honda fashion, the wait wasn’t for nothing.

A CR-V Focused for Japan

While markets like the U.S. get a sprawling menu of trims—from base LX all the way to the rugged TrailSport—the Japanese lineup is intentionally simple. Buyers have just two choices:

  • CR-V e:HEV RS
  • CR-V e:HEV RS Black Edition

Honda says the streamlined approach is meant to reduce confusion and create clear value distinctions. And honestly, it works.

Meet the Black Edition: Stealth Mode Activated

Sitting at the top of the hierarchy, the Black Edition takes the CR-V’s clean design and gives it an extra layer of attitude. Crystal Black accents wrap the lower bodywork, the 19-inch wheels wear a darker finish with noise-reduction tech, and the cabin takes on a more premium, shadowy vibe with a black headliner and Piano Black trim.

Other exclusives include:

  • Panoramic sunroof
  • Ventilated seats
  • Head-up display
  • Honda Sensing 360 (an upgraded safety suite with wider radar/camera coverage and enhanced highway assists)

AWD is standard here too, because a flagship should come fully loaded.

Standard RS: Still Well Equipped

Even the entry RS trim comes with a generous kit list that would make some competitors blush:

  • 9-inch infotainment system
  • 10.2-inch digital cluster
  • 12-speaker Bose audio
  • Wireless charging
  • Hands-free tailgate
  • Heated seats
  • Honda Sensing ADAS

Buyers can pick between FWD and AWD, making it the more flexible option.

The Powertrain: Hybrid Only, and Proud of It

Japan’s CR-V goes all-in on Honda’s e:HEV technology. Under the hood sits a 2.0-liter four-cylinder paired with two electric motors and an e-CVT. Honda hasn’t released full domestic figures yet, but the same setup makes 181 hp in European models.

More importantly, the system behaves like a series hybrid most of the time—in other words, the electric motors do the heavy lifting, and the gas engine often acts as a generator. It’s smooth, quiet, and efficiency-minded, which fits the Japanese market perfectly.

Accessory Packs: Tough or Urban, Take Your Pick

Honda knows customization sells, so both trims can be dressed up through two factory packages:

Tough Premium (Black Edition only)

  • Luna Silver bumper insert
  • Rugged side skirts
  • Crystal Black roof spoiler
  • Blacked-out badges

Urban Premium (RS version)

  • Similar components, but finished to blend with the RS’s lighter cladding
  • Designed for a more understated, city-focused look

Honda Genuine Accessories will expand further with items like wind deflectors and extra exterior accents.

Pricing and Availability

Order books in Japan open December 12, with first deliveries scheduled for February 2026.

  • CR-V e:HEV RS — ¥5,122,700 (≈ $33,100)
  • CR-V e:HEV RS Black Edition (AWD) — ¥5,779,400 (≈ $37,400)

And sitting in a different league entirely is the CR-V e:FCEV, Honda’s hydrogen fuel-cell plug-in hybrid variant. It’s already available in limited numbers starting at ¥8,094,900 (≈ $52,300).

Where It Fits in Honda’s Japan SUV Lineup

Now that the CR-V is officially back, it joins the WR-V, Vezel, and ZR-V to round out Honda’s domestic SUV family. The gap it left is finally filled—and with the Black Edition leading the charge, Honda seems eager to remind Japan that the CR-V is still the brand’s global backbone.

Source: Honda