Tag Archives: Japan

Toyota Brings Three U.S.-Made Models Back to Japan

In a move that underscores both strategic pragmatism and cultural confidence, Toyota Motor Corporation has confirmed plans to introduce three U.S.-built models to the Japanese domestic market from 2026: the Camry sedan, Highlander SUV, and the Tundra pickup. It’s a decision that goes beyond simple product expansion—one that reflects shifting consumer tastes in Japan and a broader effort to strengthen Japan–U.S. trade relations.

At the heart of the initiative is Toyota’s belief that Japanese buyers are ready for a wider interpretation of what a “Toyota” can be. By bringing back familiar nameplates and introducing a distinctly American icon, the company aims to cater to an increasingly diverse set of lifestyles, from efficiency-focused urban drivers to adventure-oriented customers seeking capability and presence.

The Camry, produced at Toyota Motor Manufacturing Kentucky (TMMK), needs little introduction. A long-standing bestseller in the United States, the global midsize sedan blends understated sophistication with comfort and impressive fuel efficiency. Although the Camry quietly exited the Japanese market in 2023, its return signals Toyota’s continued faith in the sedan format—especially one with a reputation for refinement and reliability honed over decades.

Joining it is the Highlander, built at Toyota Motor Manufacturing Indiana (TMMI). The three-row SUV, last sold in Japan in 2007, reflects how much the domestic market has evolved since its departure. With families seeking greater versatility and space, the Highlander’s roomy interior, elevated driving position, and all-round capability—from city streets to outdoor escapes—now feel more relevant than ever.

The most intriguing addition, however, is the Tundra. Manufactured in Texas at Toyota Motor Manufacturing Texas (TMMTX), the full-size pickup represents a bold statement for the Japanese market. With its commanding power, serious towing capability, and the brand’s trademark quality, durability, and reliability, the Tundra is unapologetically American. Toyota believes that as Japanese lifestyles diversify and interest in outdoor recreation grows, there is room for a pickup that offers not just utility, but character—something clearly distinct from conventional domestic offerings.

Supporting this rollout is a new approval system currently under consideration by Japan’s Ministry of Land, Infrastructure, Transport and Tourism, developed through bilateral negotiations. This framework is expected to ease the path for introducing U.S.-spec vehicles into Japan, further reinforcing the symbolic and practical importance of the program.

From Kentucky, Indiana, and Texas to Tokyo and beyond, Toyota’s trans-Pacific product strategy is about more than geography. It’s about acknowledging that the definition of “local taste” is changing—and that sometimes, the best way forward is to bring a bit of elsewhere home. As 2026 approaches, all eyes will be on how Japanese customers respond to Toyota’s American-built trio.

Source: Toyota

2026 Honda CR-V e:HEV (Japan Spec): The Home-Market Comeback Nobody Expected

When Honda pulled the wraps off the sixth-generation CR-V back in 2022, one question lingered louder than most: Where was Japan’s version? For reasons Honda never fully explained, the brand’s best-selling global SUV skipped its home market entirely—until now. The Japan Mobility Show finally marked the long-overdue return of the domestic CR-V, offered exclusively as a hybrid and trimmed down to a laser-focused two-variant lineup.

And in typical Honda fashion, the wait wasn’t for nothing.

A CR-V Focused for Japan

While markets like the U.S. get a sprawling menu of trims—from base LX all the way to the rugged TrailSport—the Japanese lineup is intentionally simple. Buyers have just two choices:

  • CR-V e:HEV RS
  • CR-V e:HEV RS Black Edition

Honda says the streamlined approach is meant to reduce confusion and create clear value distinctions. And honestly, it works.

Meet the Black Edition: Stealth Mode Activated

Sitting at the top of the hierarchy, the Black Edition takes the CR-V’s clean design and gives it an extra layer of attitude. Crystal Black accents wrap the lower bodywork, the 19-inch wheels wear a darker finish with noise-reduction tech, and the cabin takes on a more premium, shadowy vibe with a black headliner and Piano Black trim.

Other exclusives include:

  • Panoramic sunroof
  • Ventilated seats
  • Head-up display
  • Honda Sensing 360 (an upgraded safety suite with wider radar/camera coverage and enhanced highway assists)

AWD is standard here too, because a flagship should come fully loaded.

Standard RS: Still Well Equipped

Even the entry RS trim comes with a generous kit list that would make some competitors blush:

  • 9-inch infotainment system
  • 10.2-inch digital cluster
  • 12-speaker Bose audio
  • Wireless charging
  • Hands-free tailgate
  • Heated seats
  • Honda Sensing ADAS

Buyers can pick between FWD and AWD, making it the more flexible option.

The Powertrain: Hybrid Only, and Proud of It

Japan’s CR-V goes all-in on Honda’s e:HEV technology. Under the hood sits a 2.0-liter four-cylinder paired with two electric motors and an e-CVT. Honda hasn’t released full domestic figures yet, but the same setup makes 181 hp in European models.

More importantly, the system behaves like a series hybrid most of the time—in other words, the electric motors do the heavy lifting, and the gas engine often acts as a generator. It’s smooth, quiet, and efficiency-minded, which fits the Japanese market perfectly.

Accessory Packs: Tough or Urban, Take Your Pick

Honda knows customization sells, so both trims can be dressed up through two factory packages:

Tough Premium (Black Edition only)

  • Luna Silver bumper insert
  • Rugged side skirts
  • Crystal Black roof spoiler
  • Blacked-out badges

Urban Premium (RS version)

  • Similar components, but finished to blend with the RS’s lighter cladding
  • Designed for a more understated, city-focused look

Honda Genuine Accessories will expand further with items like wind deflectors and extra exterior accents.

Pricing and Availability

Order books in Japan open December 12, with first deliveries scheduled for February 2026.

  • CR-V e:HEV RS — ¥5,122,700 (≈ $33,100)
  • CR-V e:HEV RS Black Edition (AWD) — ¥5,779,400 (≈ $37,400)

And sitting in a different league entirely is the CR-V e:FCEV, Honda’s hydrogen fuel-cell plug-in hybrid variant. It’s already available in limited numbers starting at ¥8,094,900 (≈ $52,300).

Where It Fits in Honda’s Japan SUV Lineup

Now that the CR-V is officially back, it joins the WR-V, Vezel, and ZR-V to round out Honda’s domestic SUV family. The gap it left is finally filled—and with the Black Edition leading the charge, Honda seems eager to remind Japan that the CR-V is still the brand’s global backbone.

Source: Honda

Tokyo’s Hidden Temple of Speed: Inside Naito Engineering, the World’s Most Secretive Restoration Atelier

Tokyo hides things well. Duck into the right side street, slip between two concrete walls, and you’ll find one of the most extraordinary automotive workshops on Earth—though you’d never know it by looking. No neon sign. No glass showroom. Just a narrow doorway leading to Naito Engineering Tokyo, a family-run restoration shop so selective it asks curious visitors not to stop by.

Naito isn’t a speed shop. It’s not even a traditional restorer. It’s an enclave where car guys become craftsmen, where five workers—each related by blood—perform some of the most precise, obsessive restoration work anywhere in the world. In an era of digital scanners, robots, and plug-in everything, Naito’s most advanced tools are wrenches, jacks, and the kind of hands that come from decades of doing one thing extremely, stubbornly well.

The Cutting Workshop

The heart of Naito Engineering is what they simply call the “cutting workshop,” a modest room that might as well be a shrine. It’s here that the crew brings back the crème de la crème of automotive exotica—rare European sports cars restored piece by piece, all in-house. Engines, transmissions, chassis, paint, metalwork: nothing leaves the building. Nothing gets outsourced. There’s no stopwatch ticking in the background. The only deadline is perfection.

This philosophy traces back to the company’s founder, Shinichi Naito. Born a natural mechanic, Shinichi learned his trade the hard way: keeping aircraft engines alive during World War II. Precision wasn’t an ideal—it was survival. When he opened his Tokyo garage in 1952, those same principles carried over. Imported European sports cars arrived with demanding standards; Naito matched them with Japanese meticulousness and a stubborn resistance to shortcuts.

Shinichi’s son, Masao, inherited not just the tools but the ethos. Under him, Naito Engineering transformed from a humble garage into a mythical name whispered among collectors. If you wanted the best, you went to Naito. If you wanted the fastest job… you didn’t bother calling.

Now the torch is being passed a third time. Masao’s sons—So and Kei—work beside him, continuing the family craft while navigating what might be the biggest challenge in the shop’s history: living up to the legacy.

A Family on Film

The world’s been trying to peek behind Naito’s curtains for years. Finally, documentary filmmaker Ben Bertucci managed it. His feature film, One of One, took five years to shoot and captures Naito Engineering with the intimacy of a meditation and the tension of a family drama.

At the center is Masao, the aging patriarch whose retirement is approaching like an unwelcome deadline. He knows what this shop means—what his father built, what he’s expanded, and what could be lost if the transition isn’t perfect. The film follows him wrestling with one question: Can he trust his sons to carry the Naito legacy forward?

Not in a business sense. In a soul-of-the-machine sense.

The documentary doesn’t focus on glamorous cars or high-rolling clients. It focuses on the hands that shape them, the patience that restores them, and the fragile, human thread tying three generations together.

The Garage That Doesn’t Want Visitors

Today, Naito Engineering is so sought-after that the family can choose their clients. Random walk-ins aren’t allowed. The workshop’s website even politely warns against unannounced visits. They simply don’t have the time—or the desire—to be distracted from their work.

Because for Naito, this was never about expanding, franchising, or becoming an empire. It was always about doing one thing, the right way, from the first bolt to the final polish.

And in a city of 14 million people and infinite noise, this tiny workshop tucked in a concrete courtyard remains one of the quietest—and greatest—testaments to automotive craftsmanship in the world.

Source: Type 7 via YouTube