Tag Archives: Aston Martin

Aston Martin Plots Roman Expansion with New Boutique Showroom

Few brands can pull off the combination of heritage, luxury, and pure theater quite like Aston Martin. And now, the British marque is doubling down on its European ambitions with a fresh expansion in Italy—this time planting its flag in the heart of Rome.

Later this year, the Eternal City will gain a new attraction of its own: a boutique Aston Martin showroom designed not just to sell cars, but to serve as a statement of intent. This sleek new hub will handle both sales and service, while a full-fledged dealership is scheduled to open in 2026. For Aston, Italy isn’t just another market—it’s one of the brand’s top five in continental Europe, and one where design, craftsmanship, and performance resonate on a cultural level.

To make it happen, Aston Martin has tapped Maldarizzi Automotive S.p.A., a retailer with a reputation for white-glove service and a flair for luxury partnerships. The Rome outpost will join a strong national network that already includes Milan, Verona, and Bologna, giving Aston Martin a tighter grip on a country that lives and breathes beautiful machines.

Portfolio at Full Throttle

The timing couldn’t be better. Aston Martin’s product range has never been stronger—or broader. The reimagined Vantage and its Roadster sibling have brought sharper dynamics and a more modern interface to the brand’s entry point, while the DB12 and DB12 Volante usher in a new generation of GTs that lean heavily into both power and tech. On the SUV front, the fire-breathing DBX707 continues to carry the “supercar of SUVs” mantle.

But the halo comes from the future: the Valhalla, Aston’s first mid-engined plug-in hybrid hypercar, set to begin deliveries in Europe before the end of 2025. The car promises to inject a Formula 1–inspired edge into Aston’s lineup and signal just how far the company is willing to go to stay relevant in a rapidly shifting luxury market.

Customization remains another trump card. Through the Q by Aston Martin program, customers can co-create their dream machine, right down to the smallest stitch or paint hue. In Italy, where individuality and flair are part of the culture, that kind of bespoke approach plays directly to the crowd.

Strategic Partnerships and Market Moves

The Rome expansion isn’t the only play Aston Martin is making. In Northern Italy, Gino S.p.A. has just acquired the Verona operation, complete with showroom and service center, as part of a broader plan to reinforce the brand’s footprint. These moves underscore Aston Martin’s commitment to strengthening its dealer network, while ensuring that its growing portfolio of cars is backed by equally polished service experiences.

Design Still Reigns Supreme

For all the horsepower, hybrid systems, and Apple CarPlay Ultra integration (yes, Aston is finally catching up on tech), the brand knows its real ace in Italy is design. At a Milan Fashion Week event, Aston’s Chief Creative Officer Marek Reichman made it clear: beauty and craftsmanship remain the pillars of the brand’s philosophy. In fact, Aston Martin’s obsessive focus on form has helped push its average selling price to a record €268,000—proof that customers are willing to pay a premium for rolling works of art.

“Every Aston Martin is born from the fusion of design excellence and engineering innovation,” Reichman said. “Our customers don’t just buy a car; they acquire a work of art that reflects their personality.”

Rome, Meet Aston

It’s hard to think of a better stage for Aston Martin’s Italian push than Rome, a city where style is eternal and beauty is currency. The boutique showroom may just be a prelude, but it signals something bigger: Aston Martin isn’t just selling cars here—it’s selling culture, lifestyle, and a chance to drive something that looks as at home outside the Colosseum as it does tearing down the Autostrada.

In the end, this is less about volume and more about presence. For Aston Martin, Italy isn’t simply another market. It’s a proving ground where passion, design, and performance collide—and where the brand intends to shine brighter than ever.

Source: Aston Martin

Sixty Years of Sky: Aston Martin Marks Volante’s Diamond Jubilee

Aston Martin’s Volante nameplate has carried the marque’s grand tourers into open skies for six decades. Now, Q by Aston Martin—the brand’s in-house bespoke arm—has dialed up the celebration with a pair of drop-tops that lean into history while rewriting the present. Enter the Vanquish Volante 60th Anniversary Edition, the fastest convertible Aston Martin has ever built, and the DB12 Volante 60th Anniversary Edition, the world’s first so-called “super tourer” without a roof. Each is limited to just 60 examples.

The Brutalist: Vanquish Volante

If you like your Aston Martins loud, unapologetic, and nuclear in thrust, the Vanquish Volante is your car. Under the clamshell hood lives a 5.2-liter twin-turbocharged V-12 producing a staggering 835 horsepower and 737 pound-feet of torque. That’s enough to sling the two-seater to 60 mph in 3.4 seconds and carry it all the way to a 214-mph top speed. Numbers aside, this makes it the most powerful and fastest production convertible Aston Martin has ever offered.

The Vanquish Volante is about presence as much as pace. The elongated proportions are punctuated by bronze accents—the vaned grille, side strakes, and 21-inch wheels all anodized to quietly announce that this isn’t just another Aston. Q’s detailing manages to look tasteful and aggressive in equal measure, something most aftermarket tuners only dream of.

The All-Rounder: DB12 Volante

While the Vanquish chases numbers, the DB12 Volante is built to do what Aston Martins have always done best: blend high-speed ability with everyday usability. Its 4.0-liter twin-turbo V-8, hand-built in the UK, produces 671 horsepower and 590 pound-feet of torque. The 0–60 run takes 3.6 seconds, and top speed lands just shy of the Vanquish at 202 mph.

This is Aston Martin’s pitch for the world’s first “super tourer,” and the car lives up to the billing. The DB12’s 2+2 layout, ride refinement, and roof-down serenity make it a car you could drive to dinner in Monaco on Friday night and then across the Alps on Saturday morning. Its K-fold roof deploys in 14 seconds and stows in 16, operable up to 31 mph, so spontaneity remains part of the brief.

A Legacy Carried Forward

The Volante name first appeared in 1965 on what’s now known as the Short Chassis Volante—just 37 were built. That set the tone for decades of limited-production convertibles aimed squarely at drivers who wanted the same Aston mystique, only louder and windier.

These anniversary editions double down on that heritage with interior treatments that are as rare as the engineering. Think tri-tone leather schemes in Centenary Saddle Tan, Ivory, and woven hide, Dark Walnut open-pore veneers, and bronze detailing throughout. Even the embroidery is bespoke—an etched 60th Anniversary logo stitched into the seatbacks.

Q by Aston Martin: Bespoke, Not Optional

Q’s role here is more than just paint chips and seat piping. The service lets buyers create something unique—whether that’s anodized finishes, exotic veneers, or one-off touches only a handful of people will ever see. The anniversary cars are designed to showcase that capability, but they’re also a reminder that Aston will build nearly anything you ask for, short of an F1 car.

Strictly limited to 60 examples of each model, the Volante 60th Anniversary Editions are slated for first deliveries in late 2025. They’re equal parts rolling sculpture and performance weapon, a pair of cars that neatly capture Aston Martin’s split personality: one brutal, one balanced, both achingly beautiful.

As Jolyon Nash, Aston’s Chief Commercial Officer, puts it: “Volante is one of Aston Martin’s most evocative names, representing six decades of the ultimate open-top driving experience.” These two cars are the distillation of that promise, built for the tiny sliver of people who can afford to own history—and drive it at 200 mph with the top down.

Source: Aston Martin

Ringbrothers Reinvents the Aston Martin DBS as a Supercharged Hot Rod

The Aston Martin DBS has long been celebrated as a gentleman’s GT—sleek, refined, and forever tied to James Bond’s suave image. But American restomod legends Ringbrothers have asked a very different question: What if 007’s weekend car wasn’t shaken, but seriously stirred? The result is Octavia, a wildly reimagined DBS that trades its British heart for American muscle.

A Mustang Heart, Supercharged to 805 HP

Under the carbon-fiber hood, the DBS no longer hums with an Aston inline-six or V8. Instead, it roars with a 5.0-liter Ford Coyote V8, familiar from the Mustang GT, but here it’s been thoroughly overhauled and force-fed by a 2.65-liter supercharger. The combination delivers a staggering 805 horsepower—nearly triple what the original DBS ever dreamed of.

To handle that power, Ringbrothers swapped in a Tremec six-speed manual transmission, the same heavy-duty unit found in machines like the C6 Corvette, Dodge Challenger Hellcat, and Cadillac CT5-V Blackwing. In other words, this is no fragile Bond prop car—it’s engineered to take a beating.

Rebuilt From the Ground Up

Ringbrothers didn’t just stuff a big engine into an old British chassis and call it a day. The car’s structure has been completely transformed thanks to a bespoke Roadster Shop chassis. Wheelbase has been stretched by three inches, the front track widened by eight inches, and the rear track by ten.

Suspension duties fall to Fox coilovers at all four corners, while braking comes from massive 380mm Brembo discs hidden behind custom HRE center-lock wheels. The stance is aggressive, the geometry modern, and the capability well beyond anything the stock DBS could ever deliver.

Bond Style, With a Twist

The body may look familiar, but every panel is carbon fiber. Finished in Double-0 Silver—a nod to Aston Martin’s cinematic ties—the DBS looks like it belongs on a movie poster. Inside, the cabin blends tan leather, brass door handles, and a carbon-fiber dash with stainless accents. It’s equal parts classic British luxury and hot-rod theater.

The Bond connection doesn’t stop there. The engine’s valve covers read “Aston Martini”, and the oil dipstick is shaped like a martini glass. As Ringbrothers co-owner Jim Ring put it: “We asked ourselves, what would an MI6 agent drive on his holiday?”

Octavia Takes the Stage

Nicknamed Octavia, this one-off restomod makes its public debut at The Quail, A Motorsports Gathering during Monterey Car Week. With its outrageous mix of British elegance and American brute force, it’s less an homage to Aston Martin tradition and more a Bond villain’s fever dream.

One thing’s for certain: if Q Branch ever got its hands on it, James Bond might never return it to the garage.

Source: Ringbrothers