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AUDI and SAIC created a new sub-brand

SAIC is the largest of the “Big Four” state-owned car manufacturers of China, which recently established a sub-brand with the German brand Audi with the intention of producing cars only for the Chinese market. The name of the sub-brand is AUDI and it will offer the best of both worlds, combining German DNA and Chinese innovation.

AUDI will only offer fully electric cars with a focus on what Chinese customers want such as connectivity, automation and performance. That’s why Audi and SAIC created the Advanced Digitized Platform, on which future AUDI cars will be based, the first of which is the AUDI E concept, which debuted in Shanghai.

The AUDI E concept has a minimalist design with thin front lights connected by a thin line, and the same motif continues with the narrow lights at the back. It is slightly larger than the current Audi A6, and in the cockpit, the 4K screen that provides superb connectivity attracts attention.

This concept shows what the future cars of this sub-brand will look like. The plan is to launch three electric models based on this concept on the Chinese market, the first of which will debut in mid-2025.

AUDI E is powered by two electric motors with a total power of 775 hp (570 kW), which enables acceleration to 100 km/h in 3.6 seconds. It is equipped with a 100 kWh battery which, according to the Chinese CLTC, enables a range of 700 km. Its 800-volt architecture supports fast charging, and a 10-minute charge provides an electric range of 370 kilometers.

Source: Reuters

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AUDI and SAIC created a new sub-brand
News

Audi A6 has come to an end

The Audi Group, like other German and European car manufacturers, is going through a difficult period, and the drop in demand for their cars further complicates an already difficult situation. Back in 2023, former Audi director Markus Duesmann said that some models will get new names, so the A6 will become the A7.

It was already obvious that Audi has decided to separate the electric models (A4 and A6) from the ICE models (A5 and A7) with new designations. Some models have since been retired, such as the Audi A1 and the Q2 subcompact crossover, and the same fate befell the sports model TT and R8.

The launch of the new A7 is scheduled for early next year, and no further details have been revealed. It will be a gasoline and hybrid sedan that will replace the standard A6. Thus, at the same time, the sedan and station wagon known to us under the designation A6 and A6 Avant, the model that appeared in 1994 (A6 C4) as the successor to the Audi 100, will disappear from the scene.

Fans of wagons do not have to worry because Audi has decided to launch the A7 Avant on the market, and whether the RS7 Avant will also be available remains to be seen. However, before the new A7 arrives, Audi intends to reveal the next-generation Q5 Sportback at the end of November.

Since the beginning of the year, Audi has seen a decline in sales, and with it a drastic reduction in revenue and profit. In the first 9 months, the Audi Group recorded a 10.9% drop in sales, which is the biggest drop for Audi. It sold 8.5 percent fewer cars in China, 9.8 percent fewer in Europe and even 16.8 percent fewer in America. Other Group brands also recorded a decline, such as Bentley, which sold as many as 26.8 percent fewer cars. The only one that achieved growth was Lamborghini. This caused a drop in profit, which in Q3 was only EUR 106 million (-91%).

Source: Audi

EV

2025 Audi Q6 Sportback e-tron and SQ6 Sportback e-tron

This year’s Paris Motor Show has started, and some companies have already presented their new models, as well as refreshed editions of existing ones. One of them is the German manufacturer Audi, which expanded its fleet with two crossover coupes, the Q6 Sportback e-tron and the SQ6 Sportback e-tron. Starting price 65,900 euros.

Audi has kept the familiar design of the previous models Q6 e-tron and SQ6 e-tron, but with some changes that make the Q6 Sportback e-tron and SQ6 Sportback e-tron more sporty. This contributed to the reduction of the drag coefficient to 0.26, which is 0.02 better than the standard model. Both models retain the same wheelbase as the current standard models, but the Q6 Sportback e-tron is 37 mm closer to the ground than the SQ6 e-tron.

In the cabin, eco-friendly materials with recycled elements, ceiling, pillars and visors covered in Draft (a fabric made from up to 100 percent recycled polyester), demonstrate Audi’s focus on sustainability. Also, fabrics made from recycled materials such as Elastic Melange are available. When it comes to technology, standard equipment includes an 11.9-inch instrument cluster with a 14.5-inch infotainment system, a voice assistant enhanced with ChatGPT and allowing it to recognize more than 800 commands. Those who want more can choose an AR head-up display, a 10.9-inch screen for the passenger, a Bang & Olufsen premium sound system with 20 speakers, and four integrated into the front headrests.

When it comes to the powertrain, the Q6 Sportback e-tron is powered by a rear-mounted engine with 292 hp (214 kW), which is enough to accelerate from 0 to 100 km/h in 7 seconds. It is equipped with an 83 kWh battery that enables a range of 545 kilometers on a single battery charge. There is also a premium version with a 100 kWh battery and a range of 656 kilometers, and a more powerful electric motor with 326 hp (239 kW). That’s not the end of the offer, because the most powerful version, the Q6 Sportback e-tron quattro, has 388 hp (285 kW), AWD and a range of 636 km. Customers can use a 225, 260 and 270 kW DC fast charger that allows the battery to be charged from 10 to 80 percent in 22 minutes.

The SQ6 Sportback e-tron is far more powerful than the Q6 Sportback e-tron. This powerful car has 517 hp (380 kW) and all-wheel drive. It accelerates from 0 to 100 km/h (62 mph) in just 4.3 seconds with a top speed of 230 km/h (143 mph).

Source: Audi

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