Tag Archives: BMW

BMW M Prepares to Unleash a New Limited-Run Dream Machine

BMW M, the performance arm of the Bavarian marque, is cooking up something special. While details remain under tight wraps, the brand has officially confirmed that a new, limited-run model is in the works—one that will join BMW’s growing portfolio of “small series” collector-grade vehicles.

Think of it as the spiritual successor to the modern-day 3.0 CSL or a realization of bold concepts like the Skytop and Speedtop. This future model, although still shrouded in secrecy, has been green-lit and is actively moving through the development pipeline.

At the recent 24 Hours of Le Mans, Sylvia Neubauer, Vice President of Customer, Brand, and Sales at BMW M, shed some light on the project’s momentum. “We are discussing things, but we need to find the right time to do it,” she told BMW Blog. “Be assured, we share the same dream and passion. We have been talking with Adrian van Hooydonk [Head of BMW Group Design] and the team who does the small series planning, and there is a slot reserved for BMW M.”

This reserved slot hints at a product that may not be entirely ground-up but will almost certainly wear an exclusive badge. As with the M4-based 3.0 CSL unveiled in late 2022—limited to just 50 units and commanding a price tag north of €750,000 —the new model will likely be based on an existing platform. From a business standpoint, developing an all-new chassis or drivetrain solely for a short-run vehicle would be cost-prohibitive.

Still, the M division isn’t content with building garage queens. According to Neubauer, the goal isn’t just to appease collectors but to stir the souls of enthusiasts across a wider demographic. “I truly believe that we need a brand shaper which is more of a very limited one, the dream car, at a higher price point for very few collectors,” she said. “From there, probably also not a huge series of cars, but probably a small series in order to make more customers happy at a reasonable price point.”

As for the powertrain, speculation is already mounting. With the upcoming electric M3 on the horizon, the community is bracing for a major pivot in M’s performance philosophy. However, this particular special model could be one last hurrah for the internal combustion purist. Whether it arrives with a high-revving inline-six, a twin-turbo V8, or something altogether new, remains to be seen—but fans of analog driving are watching closely.

Whatever the final result, BMW M’s next small-series creation promises to be more than just a swan song. It will be a statement of intent—one that speaks to the brand’s storied past while looking toward an electrified, but still exhilarating, future.

Source: BMW

BMW M2 CS Defies Criticism with Strong Global Demand

BMW’s latest performance offering, the 2026 M2 CS, is proving that controversy doesn’t always hurt sales. Unveiled just last month, the high-performance coupe has ignited a flurry of reactions—many from loyal enthusiasts disheartened by the model’s exclusion of a manual transmission and familiar M-specific touches such as the carbon-fiber hood, front splitter, and iconic yellow daytime running lights. These elements, once hallmarks of the CS line, have now become flashpoints for criticism.

And yet, despite these complaints—and a notably higher price tag than its predecessor—the new M2 CS is exceeding expectations in terms of demand.

In an interview with BMWBlog, Sylvia Neubauer, Vice President of Customer, Brand and Sales at BMW M, confirmed that demand has surpassed initial projections. “We’ve already increased production for certain markets by quite a few units,” she stated, hinting at global interest that has even caught the company by surprise.

The United States leads global demand, followed by Germany and, perhaps unexpectedly, China, which continues to show increased appetite for M division products. While BMW hasn’t confirmed the exact production numbers, industry insiders expect fewer than 2,000 units to be built, consistent with the brand’s one-year production cycle seen on recent CS models.

For comparison, the M4 CS—another limited-edition sibling—was capped at 1,700 units and began production in July 2024. It has since been pulled from the online configurator, underscoring how quickly these collector-grade models move. Meanwhile, a special VR46 edition M4 CS, a nod to motorcycle legend Valentino Rossi, will be even rarer, limited to just 92 cars.

Beyond production numbers, customization remains a strong pillar of the M experience. While the San Luis Potosí plant in Mexico, where the M2 is built, can’t yet match the breadth of special finishes offered in Dingolfing or Spartanburg, Neubauer shared that progress is being made.

Currently, the M2 is available in striking hues like Voodoo Blue, Java Green, Grigio Telesto, Twilight Purple, Frozen Portimao Blue, and Frozen Pure Grey. For those stepping up to the M2 CS, the exclusive Velvet Blue finish adds an extra touch of distinction.

Looking ahead, the G87-generation M2 is expected to remain in production until the end of the decade. That extended timeline opens the door to a broader customization palette and perhaps even more performance variants. Rumors are already swirling about a possible xDrive (all-wheel-drive) version, and perhaps even a CSL—BMW’s most hardcore designation.

So, while some may mourn the loss of the manual gearbox or traditional CS styling cues, the market seems to be speaking louder—with wallets wide open.

Source: BMW Blog

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BMW M5 Prices Are Climbing—But the Touring Craze Shows No Sign of Slowing

BMW enthusiasts may want to act fast if they’re eyeing the brand’s iconic M5. According to a new report, prices for the high-performance sedan and its newly introduced Touring variant are set to rise starting next month. The increase, reportedly $2,400 across both models, will bring the 2026 M5 sedan’s base price to $121,900 and the long-roof Touring to $123,900—both before destination and gas guzzler taxes.

Once those additional fees are factored in—$1,175 for destination and $2,600 for the gas guzzler tax—the M5 sedan will ring up at $125,675, while the Touring will command $127,675.

Despite the hike, BMW’s M5 isn’t the model seeing the steepest price jump in the lineup. The X5 M and X6 M Competition are reportedly increasing by $2,500, while the Z4 sees a $1,000 bump. Still, it’s the M5 Touring that continues to capture the spotlight, especially in the U.S.—a market that, until now, had never received the performance wagon.

Since its debut, the 2025 M5 Touring has seen demand exceed even BMW’s internal expectations. Originally, the automaker projected that two-thirds of M5 buyers would opt for the sedan. But production numbers had to be revised after consumer interest shifted heavily toward the Touring, resulting in a 50-50 production split between the two body styles.

BMW M boss Frank van Meel recently confirmed the surprising trend, stating in an interview that U.S. demand for the Touring variant has actually surpassed that of the sedan. That surge in enthusiasm could have ripple effects beyond the M5. BMW is reportedly weighing whether to finally bring the coveted M3 Touring to the American market—a move that enthusiasts have long been pleading for.

For now, it’s clear that even with rising prices, the allure of a high-performance BMW wagon is strong—strong enough, perhaps, to reshape the brand’s product strategy in the U.S.

Source: CarBuzz