Tag Archives: Bronco

News

Bronco Sport Just Had a Terrible Month—Here’s Why That Matters

Ford’s rugged Bronco lineup is having a strong 2025—at least for the most part. While the larger Bronco continues to surge in popularity, its smaller sibling, the Bronco Sport, hit an unexpected roadblock in July.

Through the first seven months of the year, the Bronco Sport has been on a healthy upward trajectory. Sales are up 13.9 percent compared to 2024, with 83,376 units sold so far in 2025—an encouraging climb from the 73,203 units sold over the same period last year. But July told a very different story.

Last month, Bronco Sport sales plunged 18.7 percent year-over-year, with just 10,938 units sold compared to 13,449 in July 2024. The drop is particularly surprising given the model’s overall success this year and the broader strength of Ford’s SUV lineup.

In fact, the Bronco Sport was one of the only mainstream Ford models to post a monthly decline, alongside the compact Maverick pickup. Other nameplates, particularly in the large SUV segment, showed serious momentum. The Explorer posted a robust 46.2 percent jump with 18,837 units sold in July, and the Expedition climbed an even higher 50.9 percent with 7,518 units. But the real standout was the full-size Bronco, which surged 55 percent year-over-year to 13,798 sales—eclipsing its smaller sibling’s tally for the month.

The Bronco’s rise isn’t just a one-month wonder. Year-to-date, the flagship off-roader is up a massive 45 percent, growing from 59,054 units sold through July of 2024 to 85,861 so far in 2025. It’s a reminder that while some buyers might be swayed by compact crossovers with rugged aesthetics, many are still craving true off-road capability—and they’re finding it in the Bronco.

Meanwhile, over at Lincoln, Ford’s luxury division is having a more mixed year. The Corsair crossover continues to slide, down 16.2 percent for July and 1 percent on the year. The Nautilus is faring slightly better with a 3.3 percent year-to-date increase, but it too suffered a July decline of 11.5 percent. Fortunately, the Aviator provided a rare bright spot, skyrocketing 298.4 percent to 1,470 units for the month—up from just 369 in July of last year.

Despite the Bronco Sport’s rocky month, Ford’s overall SUV momentum remains strong. But the segment’s volatility is on full display. Even strong year-to-date performers can’t rest easy—especially when consumer preferences shift as fast as the terrain the Bronco was built to conquer.

Source: Ford

News

Now Might Be the Best Time to Score a Ford Bronco – Especially the Raptor

If you’ve been eyeing a Ford Bronco, now might be the best time to finally take the plunge. With thousands of 2024 models still lingering on dealership lots across the U.S., Ford is aggressively working to move inventory—especially the high-profile Bronco Raptor. The result? Deep discounts, flexible lease terms, and real opportunities for savvy buyers.

Ford dealerships in select regions are now offering up to $14,000 off the Bronco Raptor through August 4. That eye-popping figure comes in the form of dealer cash, a type of manufacturer incentive that gives dealers the option to either pass the savings directly to the customer or retain it themselves. Translation: buyers willing to negotiate stand the best chance of walking away with a significant discount.

The Bronco Raptor, known for its Baja-ready suspension and 418-horsepower twin-turbo V6, normally starts at $91,930. Shave off the full $14,000, and you’re looking at a 15.2% reduction—a rare deal in today’s market for a vehicle that blends heritage styling with off-road muscle.

According to a report from CarsDirect, the Bronco Raptor discount applies to both purchase and lease agreements, and it’s available in major cities like New York, Atlanta, Phoenix, Seattle, Denver, Dallas, and more. That national reach opens the door for enthusiasts across the country to take advantage of the savings, but availability may vary by dealership.

And it’s not just the Raptor seeing markdowns. Ford is extending significant Bonus Cash offers on other trims, including the rugged Badlands and the more premium Wildtrak, with potential savings of up to $7,000. In total, Ford reportedly has around 6,000 Broncos from the 2024 model year still in stock.

For those not ready to commit to a purchase, Ford is also promoting its “Zero, Zero, Zero” lease campaign—zero down payment, zero security deposit, and zero first-month payment. Combined with the cash incentives, this could make leasing a Bronco more financially practical than buying outright, particularly for drivers who prioritize short-term flexibility.

In a market where desirable vehicles often come with long waitlists and markups, Ford’s current Bronco strategy is a rare opportunity. Whether you’re an off-road enthusiast or just looking to grab a deal on one of America’s most iconic nameplates, it might be wise to head to the dealership before August 4.

Source: Ford

NEW CARS

Ford Debuts Electric Bronco in China with BYD Batteries and Bold New Size

The Ford Bronco has long been a symbol of rugged, go-anywhere capability, whether in its turbocharged V-6 Raptor guise or the more compact Bronco Sport variant. But in a market where battery power is quickly overtaking internal combustion, Ford is taking a bold new step. Enter the Ford Bronco New Energy, an all-electric SUV built for China that blends American off-road heritage with Chinese EV innovation.

Bigger, Bolder, Battery-Powered

Unveiled via China’s Ministry of Industry and Information Technology (MIIT), the Bronco New Energy isn’t just a rebadged Bronco with batteries—it’s a completely reimagined vehicle. Built on a unibody platform and powered by BYD-sourced battery technology, this EV is significantly larger than either of its ICE siblings.

At 197 inches long and 77 inches wide, the Bronco EV dwarfs the Bronco Sport (172.7 inches long) and even the standard Bronco (189.4 inches). With a 116.1-inch wheelbase, it matches the gas-powered Bronco but gains considerable road presence. In fact, its dimensions put it nearly on par with the Kia EV9, a dedicated three-row electric SUV.

Weighty Ambitions and Two Electrified Powertrains

That added size comes with added weight. The standard Bronco EV tips the scales at 5,800 pounds, while the extended-range plug-in hybrid (PHEV) version comes in at 5,535 pounds—both heavier than the 4,945-pound Bronco Raptor and far beyond the 3,500-pound Bronco Sport.

Under the hood—so to speak—there are two electrified powertrain options:

  • A pure EV variant delivering 271 horsepower from a 105.4-kWh battery, offering an impressive 404 miles (650 km) of range on China’s optimistic CLTC cycle.
  • An extended-range PHEV using a 1.5-liter engine as a generator, making 241 hp and pairing with a 43.7-kWh battery that offers 137 miles (220 km) of all-electric range.

Design: Familiar Yet Futuristic

Visually, the Bronco New Energy is a curious blend of Bronco Sport and full-size Bronco DNA. It sports the signature boxy silhouette, a spare tire on the tailgate, and the “BRONCO” nameplate front and center in the grille. But there are modern flourishes too—like a LiDAR sensor mounted on the roof, hinting at advanced driver-assistance capabilities.

Despite its unibody construction and electric heart, the design makes a clear nod to off-road intentions, including a side-swinging tailgate reminiscent of the gas-powered Bronco.

Built for China, Born from Collaboration

This electric Bronco isn’t a solo act—it’s the result of a joint venture between Ford and Jiangling Motors, part of Ford’s broader strategy to tap into the booming Chinese EV market. Production is local, and pricing is expected to land between ¥300,000 and ¥400,000 (roughly $42,000 to $55,000 USD).

What It Means

While the Bronco EV is currently a China-only model, it’s an important signal. Ford is not only exploring new markets for its iconic nameplates but also adapting them to meet local demand—and emissions targets. Whether this electric Bronco, or something like it, will ever make its way to North American roads remains to be seen. But one thing’s clear: the Bronco badge is evolving.

Source: Ford