Tag Archives: Car prices

Ford Urges EV Shoppers to Act Fast as Federal Tax Credits Near Expiration

With sweeping changes to federal EV incentives just around the corner, American electric vehicle buyers may soon find themselves paying significantly more—unless they act quickly. The long-standing federal EV tax credit, which provides up to $7,500 in savings, is set to expire on September 30, ushering in a new era of pricing and accessibility challenges for both new and used EV shoppers.

In a recent communication to dealerships, Ford sounded the alarm, stating that “demand is expected to increase as the deadline approaches for eligible vehicles.” The automaker is urging its network of dealers to ensure Time of Sale reports are submitted before October 1 to secure current credits for buyers opting to apply the incentive at checkout.

Notably, not all of Ford’s electric lineup qualifies for the full tax credit. The Mustang Mach-E, for instance, doesn’t meet the criteria for a purchase-based tax break due to its Mexican assembly location. However, when leased, the Mach-E remains eligible for the full $7,500 credit—a loophole savvy consumers can still take advantage of. On top of that, Ford is sweetening the deal with its limited-time “Zero, Zero, Zero” promotional campaign.

Replacing the previous employee pricing-for-all strategy, the Zero, Zero, Zero promo includes:

  • 0% financing for 48 months
  • $0 down payment
  • No payments for the first 90 days

Even more enticing, reports from CarsDirect suggest some trims of the Mustang Mach-E are currently available with 0% financing for 60 months, making this perhaps the most affordable moment yet to go electric with Ford.

The impending end of these tax incentives doesn’t just affect new car buyers. Used EV shoppers—a growing segment in today’s cost-conscious market—stand to lose access to credits of up to $4,000. For many Americans, especially those already feeling the pinch of rising living expenses, these federal perks have been a critical bridge to EV ownership.

As the September 30 cutoff looms, industry watchers expect a spike in last-minute EV purchases, lease deals, and a potential bottleneck at dealerships scrambling to process paperwork before the deadline. Ford, for its part, is clearly signaling that now may be the best time in the foreseeable future to buy or lease an electric vehicle.

Bottom line? If you’re eyeing an EV, especially a Ford, don’t wait too long—because in just over two months, today’s prices could be yesterday’s dream.

Source: Ford

Mercedes-Benz Slashes EQ Prices, But Is It Too Little, Too Late?

Mercedes-Benz entered the EV race with bold ambition, crafting its first dedicated electric vehicles—the EQE and EQS—in both sedan and SUV forms with futuristic, wind-cheating curves and slippery silhouettes. These models marked a dramatic departure from the brand’s traditionally conservative styling. However, in an unexpected twist, the bold design and high-tech approach failed to resonate with customers.

Now, Mercedes-Benz is pivoting. The upcoming electric CLA signals a strategic realignment, built on the same platform as its internal-combustion sibling—a sign that the company is pulling back from its bespoke EV architecture. But in the meantime, there are deals to be had—at least for those willing to take a chance on the current EQ lineup.

According to a now-deleted TikTok video from a dealership employee, later confirmed by Mercedes, the company is making significant price cuts across its 2026 EQ models. Here’s a snapshot of the changes:

Model2026 Price2025 Price
EQE Sedan$66,100$76,050
EQE SUV$66,100$79,050
EQS Sedan$101,400$105,550
EQS SUV$91,100$106,400

These reductions—some upwards of $15,000—particularly impact the Alabama-built SUVs. But there’s a catch: production of the EQE and EQS models for the U.S. market will halt indefinitely starting September 1st. Mercedes-Benz has not committed to a restart date, citing “competitive reasons” and emphasizing its “local-for-local” manufacturing strategy spread across more than 30 global plants.

The timing of the announcement is notable. As InsideEVs highlights, the federal EV tax credit ends September 30th, and the recent rollback of CAFE standards removes another layer of regulatory pressure from automakers. It’s unclear whether the EQ lineup’s pause is a short-term strategy adjustment or a longer-term retrenchment of Mercedes’ EV plans in the U.S.

Meanwhile, more new EVs are on the horizon. The electric CLA is already on sale in Europe, with U.S. availability expected soon. AMG is reportedly developing a high-performance four-door EV, and an electric GLC—one of the brand’s bestsellers—is also in the pipeline.

But with the EQ brand suffering from rapid depreciation and lukewarm consumer interest, it’s tough to frame these price cuts as an outright win for buyers. Used EQS sedans can already be found for under $40,000—less than half their original MSRP—and there’s still inventory of unsold 2025 models sitting on dealer lots, likely ripe for even deeper discounts.

Mercedes-Benz may be trimming prices, but whether that’s enough to reignite consumer enthusiasm—or merely a final clearance before a wider EV reset—remains to be seen.

Source: Motor1

BMW M5 Prices Are Climbing—But the Touring Craze Shows No Sign of Slowing

BMW enthusiasts may want to act fast if they’re eyeing the brand’s iconic M5. According to a new report, prices for the high-performance sedan and its newly introduced Touring variant are set to rise starting next month. The increase, reportedly $2,400 across both models, will bring the 2026 M5 sedan’s base price to $121,900 and the long-roof Touring to $123,900—both before destination and gas guzzler taxes.

Once those additional fees are factored in—$1,175 for destination and $2,600 for the gas guzzler tax—the M5 sedan will ring up at $125,675, while the Touring will command $127,675.

Despite the hike, BMW’s M5 isn’t the model seeing the steepest price jump in the lineup. The X5 M and X6 M Competition are reportedly increasing by $2,500, while the Z4 sees a $1,000 bump. Still, it’s the M5 Touring that continues to capture the spotlight, especially in the U.S.—a market that, until now, had never received the performance wagon.

Since its debut, the 2025 M5 Touring has seen demand exceed even BMW’s internal expectations. Originally, the automaker projected that two-thirds of M5 buyers would opt for the sedan. But production numbers had to be revised after consumer interest shifted heavily toward the Touring, resulting in a 50-50 production split between the two body styles.

BMW M boss Frank van Meel recently confirmed the surprising trend, stating in an interview that U.S. demand for the Touring variant has actually surpassed that of the sedan. That surge in enthusiasm could have ripple effects beyond the M5. BMW is reportedly weighing whether to finally bring the coveted M3 Touring to the American market—a move that enthusiasts have long been pleading for.

For now, it’s clear that even with rising prices, the allure of a high-performance BMW wagon is strong—strong enough, perhaps, to reshape the brand’s product strategy in the U.S.

Source: CarBuzz