Tag Archives: China

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Lamborghini at 20 in China: The Bull Charges into the Electric Era

There are parties, and then there are Lamborghini parties. When the raging bull turns 20 in China, you don’t just get a cake and candles — you get 100 Lamborghinis rumbling through downtown Shanghai, neon lights bouncing off carbon fibre and V12 exhaust notes echoing between skyscrapers. Welcome to Lamborghini Day Shanghai, a celebration of two decades of Italian thunder in the Middle Kingdom.

This wasn’t nostalgia. This was a victory lap — and a launchpad.

20 Years of Italian Firepower

It’s hard to believe Lamborghini only set up shop in China in 2005. Back then, the idea of a hybrid supercar was laughable, and “electrification” sounded like an optional death sentence for petrolheads. Fast forward two decades, and Sant’Agata’s finest is not only alive but electrified — in the most Lamborghini way possible.

“From opening our first dealership to offering today a fully hybridized lineup, our journey in this dynamic market has been remarkable,” said CEO Stephan Winkelmann, immaculately tailored as ever, speaking like a man who has petrol in his veins and carbon in his blood.

And that lineup? It’s a three-headed hybrid monster: the Revuelto, Temerario, and Urus SE — each redefining what it means to go green Lambo-style.

Meet the Electrified Bulls

First up, the Revuelto. Lamborghini’s first-ever High-Performance Electrified Vehicle (HPEV) and the spiritual heir to the Aventador, it pairs a screaming naturally aspirated V12 with three electric motors. The result? 1,015 CV of pure lunacy, aerodynamics sharper than a sushi knife, and acceleration that feels like time itself collapsing.

Then there’s the Temerario, the new poster child for V8 fury. A fresh-from-scratch engine, capable of a spine-tingling 10,000 rpm. Only the Italians could make hybridization sound like an opera. It’s the car that says: yes, the V12 has history, but the V8’s here to make headlines.

And rounding out the trio is the Urus SE, Lamborghini’s PHEV Super SUV. 800 CV, sharper styling, smarter tech, and a chassis that somehow balances brutality with boulevard elegance. It’s not just the family-friendly Lambo anymore — it’s the one you drive to the track and the opera.

Shanghai: The Stage for the Bull

The festivities kicked off with a rolling spectacle through the streets of Shanghai — Aventadors, Huracáns, and Uruses (Urusi?) lighting up the night like mobile fireworks. Locals stopped, stared, and filmed as the unmistakable roar of Italian horsepower echoed past the Bund and under the neon haze.

At the event venue, guests were greeted by a symphony of carbon, paint, and Italian flair. The walls told Lamborghini’s 20-year Chinese story — from the first dealership to the introduction of the Super Trofeo racing series. But the real showstopper waited under the spotlights.

The One and Only: Revuelto Ad Personam 20th Anniversary

There it was: the Revuelto Ad Personam 20th Anniversary Edition — a one-off masterpiece dipped in Giallo Inti, one of China’s favorite Lamborghini colors, symbolizing prosperity, energy, and power. A bold black triple-stripe livery sliced through the yellow, while a “20th Anniversary” badge shouted heritage louder than any press release ever could.

Inside, it’s pure bespoke theatre — Giallo Taurus stitching, an exclusive “L” monogram interior motif, and craftsmanship so precise it borders on art. It’s not a car; it’s a rolling declaration of what happens when Italy meets ambition.

Heritage Meets the Future

Alongside the new blood sat the icons: Miura, Jalpa, Diablo, Countach, and a Huracán Super Trofeo EVO2 — the past, present, and future of speed lined up like a museum of madness.

Inside, guests explored Lamborghini’s Centro Stile, celebrating 20 years of design brilliance. The Ad Personam area showcased how deep the personalization rabbit hole goes — paint, materials, and finishes limited only by imagination (and maybe your bank account).

Add in Pirelli, Technics, Lavazza, and LEGO as lifestyle partners — coffee, sound, rubber, and play — and you had a night that was equal parts performance and panache.

Lights, Fashion, and the Sound of Power

As the night unfolded, a fashion show turned supercars into catwalk models. Chinese designers presented looks inspired by Lamborghini show cars, merging haute couture with horsepower. A final light show — synchronized with revving engines — brought the party to a blazing crescendo. Shanghai, the “magic city,” never looked so alive.

Outside, 100 Lamborghinis formed a giant illuminated “20” against the skyline. It wasn’t subtle. But then again, Lamborghini never is.

The Future Is Loud, Bright, and Electrified

Lamborghini’s 20th year in China wasn’t about looking back — it was about flooring it into the future. The brand’s entire lineup is now hybrid, but make no mistake: this is still a company that worships sound, speed, and emotion.

As Winkelmann said, “We are not merely reflecting on history; we are accelerating forward.”

And judging by the roar echoing through Shanghai that night, Lamborghini’s next 20 years in China — and beyond — will be anything but quiet.

Source: Lamborghini

News

Bugatti Plants Its Flag in Shanghai: A New Era of French Hypercar Luxury in China

For more than a century, Bugatti has stood at the intersection of engineering brilliance and high art — a brand that doesn’t just build cars, but creates rolling sculptures for the world’s most uncompromising collectors. Now, as the marque enters a new chapter under Bugatti Rimac, it’s extending that vision eastward.

Welcome to Bugatti Shanghai, the brand’s first dedicated showroom in mainland China — and a statement of intent for a market that’s rapidly becoming one of the world’s most influential luxury hubs.

A Jewel in the Heart of Shanghai

Nestled in the bustling core of China’s largest metropolis, Bugatti Shanghai isn’t your typical dealership. The space, developed in partnership with long-time regional collaborator Kingsway Apex, was designed to Bugatti’s exacting global standards — part art gallery, part private salon, and entirely immersive.

Visitors are greeted not by sales desks or spec sheets, but by an atmosphere that blurs the line between atelier and museum. This is where the story of Bugatti’s past and future collide — a brand built on Molsheim heritage and now propelled by Rimac’s technological audacity.

A Divo Makes a Grand Entrance

The showroom’s grand opening was more than a ribbon-cutting ceremony — it was a celebration of rarity. On display was the Bugatti Divo, one of just 40 examples ever built, making its first public appearance in China. Its sculpted aerodynamics and unmistakable presence underscored the message: this new Shanghai destination isn’t about volume, but about vision.

The Divo’s arrival follows the Chinese debut of Bugatti’s latest masterpiece, the Tourbillon, earlier this year — a hybrid hypercar that signals the brand’s move into a bold new electrified era while maintaining its devotion to craftsmanship and visceral performance.

The event was graced by some of Bugatti’s biggest names, including CEO Mate Rimac, Managing Director Hendrik Malinowski, and Regional Director Kostas Psarris, who each emphasized the significance of China’s growing passion for mechanical artistry and design purity.

“Shanghai – a city where tradition and innovation converge – is the ideal location for our first brand showroom in mainland China,” said Malinowski. “It’s a destination where clients can truly experience the unparalleled Bugatti universe.”

Beyond Cars: The Bugatti Lifestyle

Stepping into Bugatti Shanghai, one quickly realizes that this isn’t just about cars — it’s about the Bugatti way of life. The showroom also features a temporary Bugatti Home exhibition, developed by Luxury Living Group, that translates the marque’s automotive DNA into interior design.

Highlights include the TYPE_3 sofa and ottoman in Voltaic Blue — their curves echoing the fluidity of Bugatti’s hypercars — as well as the TYPE_11 side table, whose sweeping form incorporates the brand’s signature “C” line. Even the TYPE_14 rug draws inspiration from the aerodynamic silhouettes of Molsheim’s finest machines.

As Albert Wong, Principal of Kingsway Apex, puts it:
“This showroom is a statement of commitment — offering Chinese clients direct access to the full Bugatti experience. Every detail mirrors the exceptional quality of our cars and the bespoke journey our customers expect.”

A Strategic Step East

For Bugatti, the Shanghai opening isn’t just about selling cars — it’s about deepening roots in a market that reveres craftsmanship as much as power. China’s luxury automotive scene has matured rapidly over the past decade, and the appetite for hyper-exclusive vehicles has followed suit.

By establishing a permanent presence in Shanghai, Bugatti isn’t chasing volume; it’s cultivating legacy. The city’s unique blend of modern ambition and cultural heritage provides a fitting stage for a brand that’s as much about artistry as it is about engineering.

In the words of Mate Rimac, Bugatti’s evolution is “not about making more cars, but about making the best cars.” With Bugatti Shanghai, the marque isn’t just opening doors — it’s opening a new chapter.

Bugatti’s first showroom in mainland China is more than a business move; it’s a cultural handshake. It symbolizes how the world’s oldest names in automotive luxury are finding renewed relevance in markets defined by innovation and sophistication.

Shanghai may be a long way from Molsheim, but the spirit is the same: relentless pursuit of perfection. And for Bugatti, that pursuit now has a new home address — right in the heart of one of the world’s most dynamic cities.

Source: Bugatti

News

Ford Farley Sounds the Alarm: “If We Lose EVs to China, We Lose Ford”

When Ford CEO Jim Farley speaks, the automotive world listens — and this time, his words hit harder than ever. In a recent, unusually candid statement, Farley didn’t mince words: if Western automakers lose the electric vehicle (EV) race to China, Ford’s very survival could be at stake.

“The competitive reality is that China is a major force in the electric vehicle industry,” Farley said bluntly, adding that “there is no real competition from Tesla, General Motors or Ford compared to what we’ve seen in China.”

That kind of talk isn’t marketing spin — it’s a wake-up call. Farley’s remarks highlight a growing anxiety across the American auto industry: China’s rapid ascent in EV innovation and affordability has reshaped the global playing field.

China’s Quiet Takeover

Chinese automakers such as BYD, Geely, Nio, and even newcomers like Xiaomi have emerged as the dominant forces in global electric mobility. Backed by robust government subsidies and a laser focus on cost-effective innovation, these brands have turned what was once a domestic market into an export powerhouse.

Farley put it simply: “They offer great innovation at a very low price. There are hundreds of companies that receive huge government subsidies… and many of them have never even been in the automotive sector before.”

The result? Cars like BYD’s Seal and Xiaomi’s new SU7 are delivering impressive performance, range, and tech integration — all at prices that leave Western manufacturers scrambling.

The Ford Dilemma

Ford, like many of its American peers, has made aggressive moves into the EV space with vehicles like the Mustang Mach-E and F-150 Lightning. But despite those efforts, the company is still grappling with one of the sector’s biggest challenges: cost.

Ford’s goal now is clear — make electric cars cheaper, faster, and better. But even with that mission in motion, Farley knows the gap is widening. “We’re in global competition with China,” he said, “and it’s not just about electric vehicles. If we lose this, we won’t have Ford in the future.”

That’s not hyperbole. It’s the blunt reality of an industry facing disruption from a region that’s figured out how to build affordable, appealing EVs at scale.

A Personal Perspective

Perhaps the most striking detail is Farley’s own daily drive — not a Ford, but a Xiaomi SU7, a Chinese-built electric sedan that has quickly earned praise for its design and technology. It’s a telling choice that underscores his point: China isn’t catching up; it’s already leading.

The Road Ahead

For Ford and the rest of Detroit’s automakers, the road ahead is steep. Competing with China’s speed, scale, and cost efficiency will require not just better products, but a complete rethinking of how cars are designed, built, and priced.

If Farley’s warning sounds dramatic, it’s because it is. The EV revolution has no patience for complacency — and as Farley makes painfully clear, the next few years will determine whether legacy automakers like Ford can adapt fast enough to stay in the race.

Source: Ford