Off-road builds are stealing the spotlight at this year’s SEMA show, and Hyundai isn’t about to be left out of the mud-slinging fun. While Toyota went wild with a V-6–swapped vintage Land Cruiser and Nissan brought a 1000-hp Patrol to the desert party, Hyundai’s contribution takes a more unexpected route: an all-terrain version of its luxury electric SUV, the Ioniq 9.
To make it happen, the Korean automaker teamed up with YouTube channel BigTime, run by Jeremiah Burton and Zach Jobe, best known for their creative car builds and offbeat engineering projects. Together, they took the road-going Ioniq 9 and reimagined it as something you might actually dare to drive past the pavement’s end.

That’s a bold move, considering the stock Ioniq 9 is about as off-road-ready as a glass coffee table. The SUV rides just 6.9 inches off the ground, prioritizing long-range cruising and upscale comfort over any boulder-bashing ambitions. But the BigTime duo saw potential—and decided to give Hyundai’s biggest EV a dirt-friendly attitude adjustment.
They started with the top-dog Calligraphy trim, which packs a dual-motor, all-wheel-drive setup good for 422 horsepower and 516 pound-feet of torque. From there, the suspension was lifted—Hyundai won’t say by how much, but the added altitude looks substantial enough to clear some honest trail ruts. The new BFGoodrich all-terrain tires wrapped around retro-cool white OZ Racing wheels complete the transformation, giving the Ioniq 9 a stance straight out of a rally stage.
The modifications are simple but purposeful. A roof-mounted light bar promises illumination when the asphalt fades and the wilderness begins. And then there’s the look—oh, the look. The ’70s-inspired brown-and-tan wrap channels vintage adventure rigs, complete with an oversized Hyundai logo on the hood and a bubbly BigTime script across the doors and fenders. According to Burton and Jobe, the color scheme was pulled from a 1977 Kenworth cabover semi they rescued for their channel last year—a neat nod to old-school trucking nostalgia in a futuristic EV.
Of course, this Ioniq 9 BigTime concept is strictly for show. Don’t expect Hyundai to roll out an off-road package for its flagship EV anytime soon. But as a SEMA showcase of creativity, it works beautifully: proof that even a plush, tech-heavy electric SUV can get a little scruffy—and look all the better for it.
So while Toyota and Nissan went big on displacement and brute force, Hyundai’s contribution to the off-road conversation is a little more tongue-in-cheek: a lifted luxury EV that’s ready to trade valet parking for dirt trails—at least for a weekend.
Source: Car and Driver






























