Tag Archives: Nissan

News

Nissan Targets 150,000 Annual NISMO Sales as Performance Strategy Accelerates

Nissan is sharpening its performance-focused identity, and it’s doing so with a familiar yet increasingly strategic playbook: motorsport credibility, emotionally charged road cars, and a growing reverence for its own history. Through Nissan Motor Co. and Nissan Motorsports & Customization (NMC), the brand has outlined a multi-pronged initiative designed to strengthen what it calls its “heartbeat models” — cars that exist not just to sell, but to define Nissan’s DNA.

At the core of this strategy is a renewed emphasis on performance as a brand language, one that flows seamlessly from racetrack to road.

From Track to Road — and Back Again

Nissan’s long-standing philosophy of “road to track, track to road” remains central. The company continues to use elite racing platforms such as Super GT and Formula E as rolling laboratories, extracting both technological know-how and intangible driving spirit to feed its production vehicles. It’s not just about lap times; it’s about translating racing intuition into sharper responses, smarter software, and more engaging cars.

Beyond its current commitments, Nissan plans to broaden its motorsport footprint, maintaining its presence in series like Super Taikyu while exploring new racing formats. From fiscal year 2026 onward, prototype race vehicles will play a bigger role, accelerating development in both hardware and software — advances that are expected to cascade directly into future NISMO road cars.

NISMO Goes Global — and Bigger

If motorsport is the proving ground, NISMO is the public face of Nissan’s performance ambitions. Building on recent success, Nissan plans to double its global NISMO lineup from five models to ten, while significantly expanding market availability. This isn’t a niche exercise anymore.

By 2028, Nissan aims to increase annual NISMO shipments from around 100,000 units to 150,000, with overseas markets accounting for as much as 60 percent of sales, up from roughly 40 percent today. To get there, Nissan is open to collaborations with external partners — a notable shift that suggests flexibility in how future NISMO products are conceived, engineered, and possibly even branded.

The goal is clear: more emotion at the wheel, delivered to a broader audience, without diluting the performance ethos that made NISMO matter in the first place.

Heritage as a Business — and a Statement

Perhaps the most telling move, however, is Nissan’s growing focus on heritage and restoration. With the global auto restoration market projected to more than double from roughly 500 billion yen today to over 1.2 trillion yen by 2032, NMC sees both commercial opportunity and cultural responsibility.

The initial focus will be on some of Nissan’s most revered icons: the Skyline GT-R R32, R33, and R34. Restoration, restomod programs, and genuine parts sales will form the backbone of this effort, with additional vehicles and regions to follow. It’s a calculated way of monetizing nostalgia while reinforcing Nissan’s performance legacy for new generations.

A Performance Mindset Beyond NISMO

“NISMO continues to elevate the excitement and innovation of Nissan vehicles,” said Yutaka Sanada, President and CEO of NMC. “Moving forward, we aim to infuse our passion and driven excitement into Nissan’s other product lines.”

That statement may be the most important takeaway. This isn’t just about faster cars or louder badges. It’s about repositioning Nissan as a brand that leads with feeling — supported by motorsport authenticity, expanded customization, and a deep respect for its past.

In an era where differentiation is increasingly difficult, Nissan is betting that emotion, when backed by engineering and heritage, can still be a powerful competitive advantage.

Source: Nissan

NEW CARS

Nissan Teases a New Nismo Mystery Ahead of Tokyo Auto Salon 2026

Just a day after confirming plans to significantly expand its global performance portfolio, Nissan has wasted no time shifting attention toward what comes next. The brand has released an early teaser of a new Nismo concept car, scheduled to make its public debut at the Tokyo Auto Salon 2026, running from January 9 to 11—and it’s already fueling speculation.

The reveal is deliberately restrained. A single teaser image shows only a fragment of the car’s rear, offering more questions than answers. From the proportions alone, the mystery machine could be interpreted in several ways: a low-slung sports car, a sleek fastback coupe, or even a coupe-style SUV. Nissan clearly intends for the ambiguity to do the talking.

What is visible suggests a design that leans closer to production reality than a pure show car. Slim, horizontal taillights stretch across the rear and sit just below a subtle integrated lip spoiler. The lighting elements appear nearly production-ready, hinting that this concept may be closer to a future showroom model than a distant design exercise.

Further scrutiny reveals vertical air outlets carved into the outer edges of the rear fenders, a detail that adds both visual drama and a sense of aerodynamic intent. The glasshouse slopes downward toward the rear, and the panel shut-lines suggest a hatchback-style opening rather than a conventional trunk—an architectural choice that could support either a performance-focused road car or a more versatile high-performance crossover.

What remains entirely unknown is what powers it. Nissan has not disclosed any technical details, leaving open the question of whether this concept relies on internal combustion, electrification, or some form of hybridization. Given Nissan’s broader roadmap and its ongoing transition toward electrified performance, the answer could go in multiple directions. For now, the concept stands as a visual promise rather than a technical statement.

Adding another layer of intrigue, Nissan has separately confirmed that a new Nismo prototype will enter competitive racing events beginning in the 2026 fiscal year, with a production version planned to follow. Whether this race-bound machine is related to the teaser concept—or an entirely different project altogether—remains unclear. The timing, however, suggests a coordinated push to redefine what Nismo represents in the coming decade.

Beyond the mysterious concept, Nissan’s Tokyo Auto Salon lineup balances the future with the familiar. Chief among the crowd-pullers is a refreshed Fairlady Z, set to reach Japanese dealerships in the summer of 2026. The version shown at the event will be the Nismo variant, notably retaining a manual transmission—an increasingly rare but enthusiast-approved decision that reinforces the Z’s driver-focused identity.

Elsewhere on the stand, Nissan will showcase the new Leaf crossover in its premium Autech specification, signaling a more upscale direction for one of the brand’s most recognizable nameplates. The X-Trail Rock Creek Multibed Wildplay SUV will also make an appearance, reimagined as a camping-focused adventure vehicle aimed at lifestyle buyers rather than lap times.

Rounding out the display is a nod to Nissan’s heritage and motorsport legacy. A classic March hatchback, painstakingly restored and converted to a manual transmission, will be shown alongside the Motul Autech GT-R from the 2016 Super GT season. The latter serves as a tribute to veteran racing driver Tsugio Matsuda, marking his retirement and underscoring Nissan’s deep ties to Japanese motorsport.

Taken together, Nissan’s Tokyo Auto Salon presence paints a picture of a brand in transition—one that is honoring its past, refining its present, and cautiously teasing a performance-focused future. The shadowy Nismo concept may only offer a glimpse of sheet metal for now, but if history is any guide, the full reveal could signal an important turning point for Nissan’s enthusiast lineup.

Source: Nissan

News

Nissan Targets 10 Nismo Models Worldwide by 2028

Nissan is preparing a significant expansion of its high-performance Nismo sub-brand, confirming plans to double the global Nismo line-up to 10 models as part of a broader strategy to restore profitability and reinvigorate its brand image.

The move sits at the heart of Nissan’s newly announced recovery programme, Re:Power, led by CEO Ivan Espinosa. Alongside cost-cutting and a more regionalised product approach, the strategy leans heavily on halo models to rebuild emotional appeal — a role Nismo is now set to play more prominently than ever.

Beyond increasing the number of models, Nissan also wants Nismo variants to reach a wider audience. Global sales of Nismo cars are expected to rise from around 100,000 units today to 150,000 by 2028, with between 40 and 60 per cent of that growth coming from markets outside Japan. That marks a clear shift for a badge that has traditionally been strongest on home soil.

Exactly which models will receive the Nismo treatment remains unclear. Nissan has offered no guidance on whether future additions will be combustion-powered, fully electric or a mix of both, nor has it confirmed which regions will benefit from the expanded line-up. What it has made clear, however, is a willingness to look beyond its own engineering teams.

The company said it will “actively consider collaborations with external partners” for future Nismo projects, a statement that opens the door to some intriguing possibilities. One such prospect is a Micra Nismo, potentially based on the Alpine A290 — the performance derivative of the Renault 5 — mirroring the relationship between the standard Micra and its Renault sibling.

At present, Nismo’s presence varies widely by market. In the UK, the only Nismo-badged model on sale is the Ariya Nismo, a dual-motor electric SUV positioned as a performance flagship for Nissan’s EV range. Elsewhere, the badge is applied more liberally, appearing on models such as the Z sports car, Skyline saloon, X-Trail SUV and the Patrol off-roader.

The renewed emphasis on Nismo also ties into Nissan’s long-running desire to re-establish clear halo products. In 2023, the firm previewed a potential electric successor to the GT-R with the Hyper Force concept, signalling that outright performance and brand theatre still matter, even in an increasingly electrified future.

Motorsport will continue to underpin that philosophy. Nissan confirmed it will develop a number of prototype vehicles for “racing activities” over the coming year, aimed at accelerating both hardware and software development. These are expected to include experimental machines derived from its Formula E programme, which Autocar has previously reported will play a key role in future road-car technology transfer.

Already active in Formula E and Japan’s Super GT series, Nissan is also evaluating opportunities to expand into new forms of racing, reinforcing the idea that competition will remain central to the Nismo identity.

After several years of heavy losses, the stakes for Re:Power are high. For Espinosa, Nismo is more than just a performance badge — it is a strategic tool. By broadening its reach and sharpening its appeal, Nissan is betting that high-performance, emotionally driven models can once again help define the brand, and pull the wider range forward with them.

Source: Autocar; Photo: Nissan Australia