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Porsche sales results in Q1 2024

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Even in times of global economic uncertainty, Porsche remains desirable and exclusive. In 2023, the sports brand delivered 320,221 cars, which was 3 percent more compared to the same period in 2022. However, Porsche sales in Q1 2024 did not continue on that path. In the first three months of this year, Porsche delivered 77,640 vehicles, which is 4 percent less than in Q1 2023.

This year is the year of electrification when Porsche launches several fully electric and hybrid models such as the Macan, Panamera, Taycan and 911. When it comes to models, positive sales results were recorded by the Porsche Cayenne with 28,025 units (+20 percent) , the 911 with 12,892 cars sold (+17%), and the 718 Boxster and 718 Cayman models with 5,772 deliveries (+20%). Other models recorded a drop in sales compared to the same period in 2023. The Panamera was delivered in 6,139 units (-28 percent), while the Taycan achieved a huge drop compared to Q1 last year (-54 %) with 4,236 cars delivered. The Porsche Macan also recorded a 14% drop in sales (20,576 cars). However, the recently introduced all-electric Macan is announcing better results as a large number of orders have been received.

“Despite the ramp-up of the new launches, delays in delivery due to regulatory requirements in North America and the still challenging market situation in China, we were able to maintain deliveries at a stable level,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.

When it comes to individual markets, Porsche had the best results in Germany where it delivered 11,274 cars (+37%), while in the rest of Europe it delivered 20,044 cars (+9%). Other markets recorded a decline in sales, which can be attributed to the currently tense economic situation in the Chinese market. In China, Porsche sold only 16,340 vehicles (-24%), while in North America it delivered 15,087 vehicles, which is 23% less compared to Q1 2023. In the rest of the world, 14,895 cars were sold (+14).

Source: Porsche

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Porsche achieved sales growth in 2022

After a successful 2021 with 300,000 vehicles sold worldwide, 2022 also started and ended successfully for Porsche with 3 percent growth compared to 2021 (309,884 cars sold). Obviously, the global crisis and the overall situation in the world did not affect the demand for new cars, because other car manufacturers also recorded an increase in sales last year.

“The many challenges caused by the war in Ukraine, disrupted supply chains and the ongoing semiconductor crisis have shaped the past year and tested us. So I am even more proud of the entire Porsche team. In this difficult environment, we have been able to fulfill the dream of owning a Porsche for more customers than ever before before,” said Detlev von Platen, member of the Executive Board for Sales and Marketing at Porsche AG.

When it comes to different parts of the world, the biggest market last year was China with 93,286 cars, 2% less than in 2021. North America with 79,260 deliveries was the second largest market, the same as last year. In Europe, Porsche delivered 62,685 vehicles, which is 7% more than the previous year. In Germany, 29,512 customers received their vehicles, an increase of 3 percent.

The highest demand last year was for the Porsche Cayenne with 95,604 units delivered. Macan is in second place with 86,724 units delivered. The Porsche 911 proved to be very popular last year as well, with 40,410 cars delivered.

Sales results for other models: Panamera 34,142 cars delivered, Taycan 34,801 cars (-16 percent), 718 Boxster and 718 Cayman 18,203 cars.

Source: Porsche

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Porsche sales results in the first six months of 2022

After the record sales results achieved last year, this year will not be so successful for Porsche. In the first quarter of 2022, Porsche sold over 68,000 vehicles worldwide. Now the Stuttgart-based company announced that it delivered almost 150,000 vehicles in the first half of this year.

Due to all the difficulties faced by the automotive industry, Porsche is nevertheless satisfied with the achieved results. The pandemic and the supply chain caused the most problems. Despite this, growth was achieved in some markets. For example, in Europe, compared to last year, sales increased by 7 percent (43,087 vehicles), and in Germany alone, 13,785 vehicles were sold.

“We and our dealers have successfully navigated a first half-year shaped by external factors and uncertainties. In addition to the difficulties posed by the resurgence of the COVID pandemic in China and other markets, ongoing supply-chain- and logistics-related challenges have accompanied us. At the same time, the desirability of our brand and the popularity of our products remain strong. We expect the second half-year to be dynamic. As in previous years, we are optimistic about the future and determined to go full steam ahead with the remaining months of the year,” says Detlev von Platen, Board Member for Sales and Marketing at Porsche AG.

Porsche sales results in the first six months of 2022 (1)

When it comes to the rest of the world, there was a decline in sales. Despite the delivery difficulties, Porsche managed to sell 62,245 vehicles in the Asia-Pacific region, Africa and the Middle East, while in the United States the number was 32,529 vehicles. In the Chinese market, sales fell by 16 percent (40,681 vehicles).

The highest demand is still for SUVs, of which the most sold are Cayenne (41,947), Macan (38,039), Taycan (18,877). Of the sports models, the most delivered were 911 models (21,616), Panamera (15,604), 718 Boxster and 718 Cayman (9,777).

Porsche hopes that the rest of the year could bring better results, but given the current situation in the world, it will be difficult to achieve.

Source: Porsche