Tag Archives: Paris Motor Show

Alpine PS1 Concept Teased Ahead of Paris Motor Show

Alpine is preparing to unveil a mysterious new concept at next week’s Paris Motor Show, and the Alpine PS1 could provide an early glimpse of one of the French performance brand’s most ambitious future models.

Known internally as Projet Spécial 1, or PS1, the new concept is being positioned outside Alpine’s conventional model range. The company says the name reflects the car’s status beyond its “everyday” models, including the A290 and A390, as well as the iconic A110 sports car.

Alpine has released only a single teaser image so far, but it is enough to trigger plenty of speculation about what the PS1 could preview.

Alpine PS1 Teaser Hints at a Dramatic New Sports Car

The teaser focuses on an extremely narrow headlight illuminated in the colours of the French flag. While the image reveals very little of the vehicle itself, the visible bodywork suggests that the PS1 could be significantly more aggressive than Alpine’s current production cars.

Perhaps the most intriguing detail is the dark silhouette behind the illuminated headlight. It appears to reveal a large rear spoiler, suggesting that the PS1 could be more than a purely design-focused concept.

The shape of the front end also appears to feature a straight-edged front wing, a detail that could be an intentional reference to Alpine’s sporting heritage.

The company has yet to confirm whether the PS1 previews a production model or simply represents an experimental design study.

Could the PS1 Preview Alpine’s Ferrari SF90 Rival?

One of the most exciting possibilities is that the Alpine PS1 could offer an early indication of the design direction for the company’s upcoming flagship performance car.

Alpine is expected to launch a new high-performance model in 2028 that will sit above the A110 and target cars such as the Ferrari SF90.

The forthcoming Alpine flagship is expected to use a turbocharged V6 hybrid powertrain, with total system output reportedly exceeding 1,000bhp.

If that connection proves correct, the PS1 could be particularly significant. Rather than being simply a styling exercise, the concept could preview the visual identity of Alpine’s first genuine supercar-class contender.

The teaser’s apparent rear wing would certainly fit that theory, suggesting a car developed with aerodynamics and high-speed performance in mind.

However, Alpine has not confirmed that the PS1 is directly related to the future V6 hybrid flagship.

Alpine A310 Successor Is Another Possibility

There is another intriguing possibility: the PS1 could preview the long-awaited return of the Alpine A310.

The original A310 was produced from 1971 until 1984 and was positioned as a larger, more practical sports car than the A110. Unlike the two-seat A110, the A310 offered a 2+2 configuration, making it a potential rival to cars such as the Porsche 911.

The teaser contains a design detail that makes the A310 theory particularly interesting.

The narrow headlight appears to sit next to a sharply defined, straight-edged wing. That treatment could be interpreted as a modern interpretation of the lightweight A310’s distinctive front-end design.

According to previous reports, Alpine is planning to introduce a new A310 in 2028, giving the brand a 2+2 sports car positioned directly against the Porsche 911.

If the PS1 is indeed connected to that project, the Paris concept could provide the first meaningful indication of how Alpine intends to reinterpret one of its most historically important models.

The PS1 Is Not the Next-Generation A110

Alpine has also made it clear that the PS1 should not be confused with the company’s next-generation A110.

The new A110 is expected to continue Alpine’s lightweight sports-car philosophy, but its design has already been previewed in a different form. A sculpture showing elements of the next-generation A110 will also be displayed at the Paris Motor Show.

That effectively leaves the PS1 occupying a different position within Alpine’s future product strategy.

The distinction is important because Alpine is rapidly expanding beyond the traditional A110 formula. The A290 and A390 have already broadened the brand into electric hatchback and crossover territory, while future models are expected to push Alpine further into higher-performance and more luxurious segments.

Alpine’s Future Is Expanding Beyond the A110

For decades, Alpine was primarily associated with lightweight sports cars, particularly the A110. Renault’s modern revival of the brand initially followed that philosophy, but the company now has much broader ambitions.

The A290 represents Alpine’s entry into the hot-hatch segment, while the A390 expands the brand into the performance crossover market.

A potential A310 would give Alpine a larger 2+2 grand touring-style sports car, while the expected 1,000bhp-plus hybrid flagship would take the brand into an entirely different performance category.

The PS1 could therefore be an important piece of this transformation.

Its name – Projet Spécial 1 – suggests that Alpine itself views the project as something different from its regular model portfolio. That could mean an ultra-low-volume special, a design manifesto, or a preview of an entirely new flagship.

Paris Motor Show Could Reveal Alpine’s Next Big Move

The upcoming Paris Motor Show should provide considerably more answers.

Alpine is expected to reveal the PS1 concept alongside the design sculpture previewing the next-generation A110. Seeing both projects together could offer valuable insight into the future visual language of the brand.

For now, the teaser leaves Alpine fans with two particularly compelling possibilities.

The PS1 could be an early preview of Alpine’s forthcoming 1,000bhp-plus V6 hybrid flagship, potentially positioning the French marque against the Ferrari SF90 and other high-performance hybrid supercars.

Alternatively, it could point toward the return of the Alpine A310, a 2+2 sports car expected to challenge the Porsche 911 while reviving one of the company’s most recognizable historic nameplates.

Either way, the PS1 appears to represent something considerably more ambitious than another Alpine concept.

With its French-flag lighting signature, ultra-slim headlight and apparent rear spoiler, the mysterious prototype looks set to become one of the most closely watched premieres at the Paris Motor Show.

Source: Alpine

Alfa Romeo Cuorerosso: New Concept Car to Debut at the 2026 Paris Motor Show

Alfa Romeo is preparing to put emotion back at the center of the automotive conversation with a new concept car called the Alfa Romeo Cuorerosso, set to take the spotlight at the 2026 Paris Motor Show.

The name itself is a statement of intent. Cuorerosso combines two ideas deeply embedded in Alfa Romeo’s identity: “cuore,” the Italian word for heart, and “rosso,” the red associated with the brand’s racing heritage, passion and unmistakable visual identity. Together, they form a name designed to capture what Alfa Romeo believes should define the cars of its future: emotion first, explanation second.

While Alfa Romeo has not yet revealed the full technical specification or production plans for the Cuorerosso, the concept is clearly positioned as much more than a styling exercise. It is being presented as a vision of the future shaped around the emotional connection between a car and its driver.

Alfa Romeo Cuorerosso puts emotion first

For Alfa Romeo, choosing a car has traditionally been about more than comparing specifications, equipment levels or prices. The brand argues that its strongest appeal begins with an instinctive reaction — an emotional connection that is only later rationalized.

That philosophy is at the heart of the Cuorerosso concept.

Developed by the people who create Alfa Romeo vehicles every day, the concept has been designed with the global community of Alfisti in mind. These enthusiasts share a belief that driving should be experienced rather than simply measured, and that the relationship between driver and automobile remains an essential part of the Alfa Romeo formula.

The Cuorerosso therefore represents an attempt to translate that philosophy into a vision of the future.

The meaning behind the name

The choice of Cuorerosso is deliberately symbolic.

Red has been inseparable from Alfa Romeo for generations. It evokes Italian motorsport, competition, performance and the passion traditionally associated with the marque. The heart, meanwhile, represents the emotional bond between Alfa Romeo and its customers.

Bringing the two together creates a name that effectively describes the concept’s mission: a future Alfa Romeo designed to stir emotions.

The message is particularly significant as the automotive industry undergoes one of its biggest transformations in decades. Electrification, software, autonomous-driving technology and increasingly digital interiors are changing how cars are engineered and experienced.

Alfa Romeo’s Cuorerosso suggests that, despite those changes, the emotional character of a car should not disappear.

Designed for the Alfisti

Alfa Romeo describes the Cuorerosso as a concept created for Alfisti around the world — the passionate owners and enthusiasts who have helped turn the brand into what it calls an authentic “love brand.”

That relationship goes beyond individual products. Alfa Romeo’s history is filled with cars that have become cultural and automotive icons, creating an emotional connection that often survives long after a particular model has disappeared from production.

The Cuorerosso is intended to build on that tradition while looking toward the future.

Rather than presenting technology as the primary attraction, Alfa Romeo’s message is that technology should ultimately serve the experience of driving. The concept therefore appears to be built around a simple question: how can a future car remain emotionally engaging in an increasingly digital automotive world?

A future Alfa Romeo with a human character

The philosophy behind the Cuorerosso can be summarized by the contrast between reason and emotion.

Specifications can explain acceleration. Data can describe efficiency. Technology can demonstrate capability. But none of those measurements fully explains why a particular car can create an emotional response.

That distinction has long been central to Alfa Romeo’s identity, and the Cuorerosso appears designed to preserve it as the brand moves into its next chapter.

The concept’s name is therefore more than a marketing exercise. It serves as a reminder of what Alfa Romeo believes should remain constant regardless of how automotive technology evolves.

The car may become more sophisticated, more connected and potentially more electrified, but the relationship between the driver and the machine is still supposed to matter.

Source: Alfa Romeo

Alfa Romeo to Unveil Bold New Concept Car at the 2026 Paris Motor Show

Alfa Romeo is preparing to give the automotive world an early glimpse into its future with a dramatic new concept car at the 2026 Paris Motor Show. Described by the Italian brand as a car created for the Alfista who still believes driving should be an emotional experience, the new concept promises to showcase Alfa Romeo’s design philosophy and the creative potential of Stellantis’ premium sports brand.

The new Alfa Romeo concept car will make its world debut during the 2026 Paris Motor Show, where it will serve as a statement of intent for the brand’s future. While Alfa Romeo is keeping the car’s technical specifications and production prospects under wraps for now, the company says the concept represents a particularly pure expression of its identity.

For Alfa Romeo, that identity has always extended beyond simply building fast or stylish cars. The company sees the automobile as something capable of creating an emotional connection between driver and machine, and its latest concept has been developed around taking that relationship to an even higher level.

A New Alfa Romeo Designed Around Emotion

According to Alfa Romeo, the new concept is aimed at drivers who continue to value the experience of being behind the wheel. Rather than treating the automobile purely as a means of transportation, the concept embraces driving as an emotional and sensory experience.

That philosophy is deeply rooted in Alfa Romeo’s heritage. From legendary sports cars to modern performance models, the Italian manufacturer has traditionally placed design, driving dynamics and character at the center of its products.

The new concept appears intended to carry that philosophy into the future.

Alfa Romeo describes it as a car in which craftsmanship, design and performance come together to create something more than the sum of its individual components. Attention to detail becomes beauty, while beauty is ultimately intended to generate emotion.

It is a familiar Alfa Romeo formula, but one the company says has been reinterpreted for a new generation.

Italian Craftsmanship Meets Performance

The concept car draws inspiration from three fundamental elements: Italy, sportiness and the color red.

The first is Italian craftsmanship. Alfa Romeo points toward the country’s long-established tradition of sartorial excellence and refined aesthetic design as a source of inspiration for the new vehicle.

That influence is expected to be visible in the concept’s attention to proportion, detailing and overall presentation. Rather than pursuing design purely for aerodynamic or technological reasons, Alfa Romeo says the car is intended to demonstrate how craftsmanship can become an integral part of the emotional experience.

Sportiness forms the second pillar of the concept.

For Alfa Romeo, performance is not simply about horsepower or acceleration figures. The brand describes sportiness as a constant pursuit of dynamism and driving pleasure, suggesting that the concept has been conceived around the interaction between driver and vehicle.

The third element is perhaps the most recognizable of all: red.

Red has been closely associated with Alfa Romeo and Italian performance cars for generations, and the color remains an important part of the brand’s visual identity. Alfa Romeo says it represents both performance and passion, making it a natural component of a concept intended to express the emotional side of driving.

A Glimpse Into Alfa Romeo’s Future

Although Alfa Romeo has not yet revealed the concept’s full technical specification, the company is positioning the car as an important expression of its future design and brand direction.

The project is also significant because it showcases what Alfa Romeo describes as the full creative strength of Stellantis’ premium sports brand.

That could make the Paris debut more than simply another concept-car unveiling. It will provide an opportunity to see how Alfa Romeo intends to balance its historic emphasis on Italian design and driving emotion with the technological and strategic demands of the modern automotive industry.

The company is clearly aware that its most loyal customers expect more than an attractive body and impressive technology. The emotional character of an Alfa Romeo remains central to the brand’s identity.

This concept is designed to reinforce exactly that point.

Alfa Romeo Concept Car Debuts in Paris

The new Alfa Romeo concept car will be displayed from October 12 through October 18, 2026, at Hall 4 of the Paris Expo Porte de Versailles exhibition center.

Alfa Romeo will officially unveil the concept during its press conference on October 12 at 10:55 a.m. CEST.

For enthusiasts, the unveiling should provide the first opportunity to see how Alfa Romeo is translating its traditional combination of Italian craftsmanship, sporting character and emotional design into a new-generation concept.

The company is promising a car that is unmistakably Italian and unmistakably Alfa Romeo, while simultaneously looking toward the future with what it describes as ambition and boldness.

The biggest questions remain unanswered for now. Alfa Romeo has yet to reveal whether the concept previews a future production model, what powertrain lies beneath its bodywork, or how closely the finished design might resemble a potential road-going vehicle.

Those answers may come when the covers finally come off in Paris.

For now, one thing is clear: Alfa Romeo wants its next chapter to be defined not only by technology, but by the emotional connection between car and driver that has helped make the Biscione one of the most distinctive names in automotive history.

Source: Alfa Romeo