Alfa Romeo has revealed the first details of the Cuorerosso concept car, a new design manifesto that offers a glimpse into the Italian brand’s future. Developed by Alfa Romeo Centro Stile in Turin, the concept will make its world premiere on October 12, 2026, at the Paris Motor Show, showcasing an evolution of the marque’s distinctive Italian design and its enduring focus on driving pleasure.
Alfa Romeo Cuorerosso Concept: A New Vision for Italian Automotive Design
Alfa Romeo is preparing to open a new chapter in its design story with the unveiling of the Cuorerosso concept car at the 2026 Paris Motor Show. With its world premiere just days away, the Italian manufacturer has released the first evocative glimpses of the exterior and interior, building anticipation among enthusiasts and offering an initial look at the philosophy guiding the brand’s future.
Created by Alfa Romeo Centro Stile in Turin, the Cuorerosso concept explores new design forms while remaining faithful to the Italian craftsmanship, distinctive character and emotional appeal that have defined the marque for generations.
Although the initial images reveal only limited details, Alfa Romeo is positioning Cuorerosso as more than a conventional concept vehicle. Rather than previewing a specific future production model, it serves as a design manifesto intended to explore new ideas, creative directions and solutions for the mobility of tomorrow.
Driver-Focused Design Remains at the Heart of Alfa Romeo
The central theme behind the Alfa Romeo Cuorerosso concept is a philosophy deeply rooted in the brand’s identity: putting the driver at the centre of the automotive experience.
For Alfa Romeo, design has traditionally been about more than exterior proportions or visual appeal. The relationship between the driver and the car, the sensations experienced behind the wheel and the emotional connection created through driving are equally important elements of the brand’s character.
The Cuorerosso concept seeks to reinterpret these principles for a new era, with every design decision intended to enhance the driving experience. Its exterior and interior have been conceived around the idea that innovation should serve the driver, reinforcing the connection between technology, design and driving pleasure.
This approach suggests that Alfa Romeo intends to preserve its distinctive identity as the automotive industry continues to evolve. While the concept explores new possibilities, its guiding philosophy remains firmly connected to the emotions and engagement that have long distinguished the Italian marque.
Alfa Romeo Centro Stile Explores New Design Directions
The Cuorerosso project originates at Alfa Romeo Centro Stile in Turin, the design centre responsible for translating the brand’s heritage and character into new automotive forms.
The first glimpses indicate a project focused on exploring the evolution of Alfa Romeo’s visual language rather than simply revisiting familiar styling elements. Italian design, attention to detail and craftsmanship remain fundamental to the concept, while the project provides an opportunity to investigate fresh ideas for future mobility.
Alfa Romeo has not yet disclosed technical specifications, powertrain details or dimensions for Cuorerosso. The manufacturer has also made it clear that the concept should not be interpreted as a direct preview of an upcoming production vehicle.
Instead, its significance lies in the ideas it presents and the creative direction it establishes. As a design manifesto, Cuorerosso provides an opportunity for Alfa Romeo to communicate its vision of what the relationship between the car, its driver and future automotive technologies should look like.
Paris Motor Show 2026: When Will the Alfa Romeo Cuorerosso Debut?
The Alfa Romeo Cuorerosso concept will make its world premiere on October 12, 2026, at the Paris Motor Show.
The unveiling will take place at the Alfa Romeo stand in Hall 4 at Paris Expo Porte de Versailles, bringing the new concept into the international spotlight ahead of the show’s opening period.
The presentation is expected to provide a more complete view of the exterior and interior design, expanding on the initial details released by the manufacturer. Further information about the concept’s design features and underlying ideas will help clarify how Alfa Romeo intends to develop its identity in the years ahead.
For enthusiasts of the Biscione, the unveiling represents an opportunity to see how one of Italy’s most recognisable automotive brands is interpreting its heritage in the context of tomorrow’s mobility.
Cuorerosso Signals Alfa Romeo’s Design Ambitions for the Future
The automotive industry is undergoing a profound transformation, with electrification, digital technologies and changing customer expectations reshaping the way vehicles are developed. Against this backdrop, maintaining a distinctive brand identity has become increasingly important for established manufacturers.
The Cuorerosso concept offers Alfa Romeo a platform to explore that challenge through design and driver-focused innovation. Rather than announcing a new production car, the project communicates a broader vision built around Italian creativity, craftsmanship and the emotional qualities of driving.
Its importance will ultimately depend on the ideas revealed at its premiere and how those ideas influence the brand’s future direction. For now, Alfa Romeo is keeping the technical details under wraps, allowing the concept’s design philosophy to take centre stage.
One principle, however, is already clear: even as automotive technology advances, Alfa Romeo wants the driver to remain at the heart of the experience.
The countdown to the Cuorerosso concept’s world premiere has begun. On October 12, the Paris Motor Show will provide the setting for the next expression of Alfa Romeo’s evolving design language and its vision for the future of Italian motoring.
Key details at a glance
Concept car: Alfa Romeo Cuorerosso
World premiere: October 12, 2026
Event: 2026 Paris Motor Show
Location: Alfa Romeo stand, Hall 4, Paris Expo Porte de Versailles, France
Design studio: Alfa Romeo Centro Stile, Turin, Italy
Core philosophy: Italian design, driver-focused innovation and driving pleasure
Production status: Design manifesto, not a direct preview of a future production model
Lancia is reviving one of its most iconic names with the new Gamma, a sophisticated crossover fastback that combines Italian design, advanced technology, impressive efficiency and the return of the legendary HF Integrale badge. Unveiled at the 2026 Paris Motor Show, the new flagship marks a major step in the Italian brand’s European revival, offering more than 740 kilometres of electric range, a 560-litre boot and a performance-focused HF Integrale variant with up to 375 hp.
New Lancia Gamma: A Historic Name Returns for a New Era
Lancia is turning the page on another important chapter in its 120-year history with the world premiere of the new Lancia Gamma at the 2026 Paris Motor Show. Fifty years after the original Gamma first introduced its distinctive blend of Italian elegance, engineering and comfort, the name returns on a modern crossover fastback designed to strengthen the brand’s position in Europe’s highly competitive SUV market.
Measuring 4.67 metres long, 1.89 metres wide and 1.63 metres tall, the new Gamma occupies the C-UV segment, one of Europe’s most important vehicle categories and the second-largest segment in the Italian market. Its combination of a raised crossover stance, flowing bodywork and tapered rear end gives it a distinctive silhouette in a class increasingly dominated by conventional SUVs.
For Lancia, however, the new Gamma represents more than the introduction of another family car. It is a statement of intent, demonstrating how the brand plans to reconnect its historic reputation for sophisticated automobiles with the demands of modern European customers.
Conceived for Europe, built in Italy and developed around the principles of Italian design and craftsmanship, the Gamma is intended to appeal to private buyers and fleet customers seeking a combination of comfort, efficiency, technology and individuality.
The model follows the design and product direction established by the Pu+Ra HPE concept and the new Ypsilon, continuing Lancia’s strategy of rebuilding its range around distinctive styling, contemporary interiors and an emphasis on everyday refinement.
Italian Design Meets Aerodynamic Efficiency
The new Lancia Gamma adopts a crossover fastback body style that distinguishes it from more traditional rivals. Its sleek roofline, sculpted surfaces and carefully controlled proportions are intended to deliver an elegant appearance without compromising the practicality expected from a modern family vehicle.
Aerodynamics plays a central role in the car’s development. Lancia claims a drag coefficient of just 0.25, placing the Gamma among the most aerodynamically efficient vehicles in its segment.
That figure is particularly important for the fully electric version, where reducing aerodynamic drag can help extend driving range and lower energy consumption. It also benefits the hybrid model by reducing the energy required to maintain speed, particularly on longer motorway journeys.
The aerodynamic package is complemented by a claimed rolling-resistance figure of just 4.7 kg/t. Together, these measures underline the engineering philosophy behind the new Gamma: visual elegance should contribute to measurable improvements in efficiency rather than exist purely for aesthetic effect.
The result is a vehicle designed to balance the emotional appeal of Italian styling with the practical requirements of increasingly electrified European motoring.
New Lancia Gamma Interior: Space, Comfort and Italian Home Feeling
Inside, Lancia has placed particular emphasis on comfort, spaciousness and an atmosphere intended to feel closer to a contemporary Italian living space than a conventional automotive cabin.
The brand describes this philosophy as Italian Home Feeling, an approach that prioritises welcoming materials, intuitive technology and an environment designed to make everyday journeys more relaxing.
The new Gamma offers a claimed 560-litre luggage compartment, a competitive figure for the segment. Rear passengers also benefit from 25% more legroom, according to Lancia, with the brand targeting best-in-class comfort for occupants in the second row.
These attributes are especially relevant for customers who regularly undertake longer journeys or use their vehicles for business travel. Rather than focusing exclusively on screen size and digital features, Lancia aims to make the cabin a central part of the Gamma’s appeal.
The interior technology package includes dual displays measuring 10 inches and 16 inches, alongside the SALA PRO interface and the SALA HUB system, which supports natural voice recognition.
The vehicle also features Relax, Energize and Entertainment modes, allowing occupants to adapt elements of the onboard experience to different situations. The goal is to create an environment that feels comfortable during everyday commuting while remaining engaging on longer trips.
Lancia has also made advanced equipment a central part of its product strategy. The company says even the entry-level version offers an extensive standard specification, with additional technologies and more sophisticated features available higher up the range.
Level 2 driver-assistance capabilities are included, helping the Gamma meet the expectations of customers who increasingly regard advanced safety and driving-support systems as essential equipment rather than optional extras.
New Lancia Gamma Electric Promises More Than 740 km of Range
Electrification is one of the most important elements of the new Gamma’s engineering package. Based on Stellantis’ STLA Medium multi-energy platform, the model has been developed to accommodate different powertrain technologies rather than relying exclusively on a single propulsion system.
The fully electric Lancia Gamma is claimed to deliver more than 740 kilometres of driving range. This headline figure places long-distance capability at the centre of the car’s appeal, addressing one of the key considerations for buyers evaluating premium electric crossovers.
The low drag coefficient of 0.25 is an important contributor to this target, helping the vehicle use its available battery energy more efficiently.
For customers who are not yet ready to move entirely to electric driving, Lancia will also offer a hybrid version. The manufacturer quotes CO₂ emissions of just 120 g/km for the hybrid, positioning it as an alternative for drivers who want improved efficiency without depending exclusively on charging infrastructure.
The availability of electric and hybrid powertrains should allow the Gamma to appeal to a broader range of European customers, including company-car users and fleet operators with different driving patterns and infrastructure requirements.
Final real-world range and consumption will depend on the selected powertrain, equipment, driving conditions and other variables. Nevertheless, Lancia’s published figures indicate that efficiency has been a major priority throughout the development process.
Lancia Gamma HF Integrale Returns With Up to 375 hp
Perhaps the most emotionally significant element of the new Gamma range is the return of the HF Integrale name after a 30-year absence.
For enthusiasts, HF Integrale represents one of the most celebrated chapters in Lancia’s history. The badge recalls an era when the brand’s road cars and rally machines established a formidable reputation for performance, engineering and competition success.
The new Gamma HF Integrale is intended to translate that heritage into a contemporary performance crossover, combining substantial power with all-wheel drive, adaptive suspension and the refinement expected of a modern Lancia flagship.
The headline figures are impressive. The HF Integrale develops 350 hp, with peak output rising to 375 hp when the battery’s state of charge exceeds 90%. Lancia quotes a 0–100 km/h acceleration time of 5.1 seconds, measured without rollout.
All-wheel drive is part of the package, while adaptive suspension comes as standard. These features are intended to provide the traction and body control necessary to complement the powertrain’s output, balancing rapid acceleration with stability and comfort.
The performance version also offers a claimed driving range of up to 676 kilometres. That combination of performance and long-distance capability is particularly relevant in a market where electric and electrified performance cars are increasingly expected to deliver both speed and everyday usability.
The HF Integrale badge carries considerable historical weight, and its return gives the new Gamma a stronger emotional identity than a conventional family crossover. It also signals Lancia’s intention to reconnect its modern product range with the sporting character that helped establish the marque’s international reputation.
The new model should not be confused with the original rally-bred Delta HF Integrale, however. The Gamma HF Integrale applies the historic performance identity to a new vehicle concept, adapting it to contemporary electrified mobility.
Advanced Technology Designed Around the Driver
Beyond its powertrains and cabin layout, the new Gamma is designed to make advanced technology accessible throughout the ownership experience.
The SALA PRO system and SALA HUB architecture form the foundation of the digital experience, integrating vehicle functions, information and natural voice interaction. The Relax, Energize and Entertainment modes further reflect Lancia’s emphasis on tailoring the cabin environment to the driver’s needs.
Level 2 driver assistance adds another important layer of functionality, supporting the driver in appropriate conditions while retaining the driver’s responsibility for the vehicle.
Lancia’s approach is to combine these technologies with a relatively straightforward user experience. The objective is not simply to introduce more digital features, but to make them useful in everyday driving, from urban commuting to extended motorway journeys.
The brand also intends to differentiate the Gamma through its standard equipment. By offering a comprehensive specification from the entry-level trim, Lancia aims to make the model’s comfort and technology features central to the ownership proposition across the range.
Sustainability Extends Beyond the Powertrain
The new Lancia Gamma’s sustainability strategy also extends to the materials used inside the cabin.
According to the manufacturer, more than 60% of the materials used in the interior are of sustainable origin, representing more than 600 kilograms of green materials throughout the vehicle.
This approach complements the efficiency objectives of the electric and hybrid powertrains. It also reflects the broader automotive industry’s growing focus on material sourcing, resource efficiency and reducing the environmental impact of vehicle production.
The Gamma has undergone 720,000 kilometres of testing as part of its development programme, according to Lancia. Such testing is intended to validate the vehicle’s systems and performance across a range of operating conditions before it reaches customers.
For a brand seeking to rebuild its position in the European market, product quality and durability will be just as important as design and technology. The extensive development programme is therefore a significant part of the Gamma’s wider proposition.
The New Lancia Gamma and the Brand’s European Comeback
The new Gamma arrives at a strategically important moment for Lancia. As the brand celebrates its 120th anniversary, it is working to establish a contemporary identity that respects its history without relying solely on nostalgia.
The original Gamma name evokes the Italian manufacturer’s tradition of sophisticated flagship models, while the new crossover fastback reflects the changing preferences of European buyers.
Its dimensions place it in a highly competitive segment, where customers increasingly expect attractive design, generous interior space, advanced connectivity and efficient electrified powertrains in a single package.
The new model’s combination of a claimed electric range exceeding 740 kilometres, a 560-litre boot, a low drag coefficient and the high-performance HF Integrale derivative gives Lancia several distinct selling points.
The challenge will be translating those specifications into a convincing real-world ownership experience. Pricing, market-specific equipment, final homologated consumption figures, charging performance and the availability of different powertrains will all play important roles in determining the Gamma’s competitiveness.
For Lancia, however, the new flagship represents a clear continuation of its revival strategy. The Ypsilon reintroduced the brand’s design direction, while the Gamma extends that philosophy into a larger vehicle class with greater emphasis on long-distance comfort, technology and versatility.
Opel has officially unveiled the final race livery of the Opel GSE 27FE, marking another major milestone in the German manufacturer’s preparations for its debut in the ABB FIA Formula E World Championship. The all-electric GEN4 race car will make its public appearance in its definitive colours at the Paris Motor Show on October 12, 2026, just weeks before Opel begins its first Formula E campaign.
The new livery transforms the aggressive prototype design used during testing into a distinctive visual statement for Opel’s return to top-level electric motorsport. Finished in a combination of black, metallic silver and Opel GSE Yellow, the GSE 27FE combines references to Opel’s motorsport heritage with a design language intended to communicate speed, energy and efficiency.
Alongside factory drivers Mitch Evans and Théo Pourchaire, Opel will use the Paris reveal to introduce its Formula E challenger to the public for the first time in final specification. Test and development driver Sophia Flörsch will also play a role in the programme.
Opel Takes GSE Performance Into Formula E
The GSE 27FE represents the beginning of a new chapter for Opel’s performance brand. GSE, which has increasingly become associated with Opel’s high-performance electric models, is now being transferred from road cars to the highly competitive world of Formula E.
“GSE stands for performance born in motorsport, engineered for the road and experienced far beyond it,” said Opel Vice President Marketing Rebecca Reinermann. “With Formula E, our performance brand is now entering the world’s fastest all-electric racing championship, at precisely the moment a new era begins with the GEN4 generation.”
For Opel, the timing is significant. The manufacturer is entering Formula E as the championship moves into its GEN4 era, bringing a new generation of electric racing technology and an opportunity for the brand to establish itself from the beginning of a new technical cycle.
The company says the final GSE 27FE livery reflects its ambition to become an important competitor rather than simply participating in the championship.
Black, Silver and Yellow Define the Opel GSE 27FE
Designed by Opel’s Global Brand Design team in Rüsselsheim, the GSE 27FE’s final appearance is based around three principal colours: black, silver and yellow.
The combination deliberately recalls some of Opel’s most recognisable historic motorsport designs, while giving those visual cues a distinctly modern and electric interpretation.
The graphics are not simply decorative. Opel says the design was created to represent three fundamental elements of Formula E: airflow, energy and efficiency.
“Airflow becomes linework, energy becomes colour and efficiency becomes precision,” explained Pierre-Olivier Garcia, Opel Global Brand Design Manager.
The result is a series of flowing graphic elements that follow the contours of the GEN4 car. Rather than covering the aerodynamic surfaces with excessive graphics, the design uses lines and colour blocks to emphasise the car’s proportions.
That should also make the GSE 27FE highly recognisable at speed, whether viewed from trackside, in the pit lane or through television and digital coverage.
New Silver Spine Becomes a Signature Element
One of the most significant additions to the final Formula E livery is a metallic silver spine running along the centre of the car.
Opel describes the feature as the visual backbone of the GSE 27FE. Beyond its aesthetic purpose, the silver element is intended to symbolise the relationship between driver and machine — combining human instinct with the precision of electric racing technology.
The philosophy extends to the smallest details.
A discreet “Designed in Germany” signature reinforces Opel’s German engineering identity, while the “Opel GSE 27FE” designation identifies the manufacturer’s first Formula E machine.
According to Garcia, every element has been deliberately positioned rather than added simply for visual effect.
“Every graphic element has a clear position, a clear function and a clear reason to exist,” he said.
That philosophy fits particularly well with Formula E, where aerodynamic efficiency, energy management, software and data are just as important as outright power.
GSE Yellow Represents Electric Energy
The most dramatic element of the design is undoubtedly Opel GSE Yellow.
The bright yellow graphic sections cut through areas of exposed carbon fibre, giving the GSE 27FE a strong visual identity while connecting it directly to Opel’s growing GSE performance family.
“In Formula E, energy decides the race – and for Opel, energy has a colour: GSE Yellow,” Garcia said.
The colour is intended to communicate movement and energy without making the car look unnecessarily aggressive. Opel’s designers have instead used yellow as a precise visual accent against the darker carbon and metallic surfaces.
The effect is particularly important for a Formula E car, where distinctive liveries need to remain recognisable despite the high speed of racing and extensive television coverage.
Lightspeed Stripes Bring Electric Technology to Life
Another important part of the design is Opel’s Pixelated Lightspeed Stripes.
The stripes sweep across the bodywork and are intended to visualise something that normally remains invisible: the movement of energy, data and software through an electric racing car.
The concept builds on the design language Opel introduced with the Mokka GSE Rally in 2025, but the Formula E application takes the idea into a much more technologically advanced environment.
In this interpretation, the pixelated graphics represent the instantaneous response of an electric powertrain and the digital character of modern motorsport.
It is a fitting visual theme for a championship where success increasingly depends on software, energy strategy and sophisticated control systems as much as traditional mechanical engineering.
Mitch Evans Says the Opel GSE 27FE “Looks Fast”
Opel’s factory drivers have already seen the car extensively during its testing programme, but the final livery has made a strong impression.
Mitch Evans, one of Formula E’s most accomplished drivers, believes the finished car successfully develops the prototype design.
“I think the final design looks fantastic,” Evans said. “It builds on our concept and testing livery in a more refined way, while still feeling unmistakably Opel.”
The addition of silver is particularly important to the overall appearance, according to the New Zealander.
“The additional silver gives it a sharp and sophisticated appearance – and, most importantly, it looks fast.”
That is no small endorsement from Evans. With 16 Formula E victories, he is the most successful driver in the championship’s history and brings considerable experience to Opel’s new factory programme.
Evans will share the Opel GSE Formula E Team’s race seat with French driver Théo Pourchaire, while Sophia Flörsch takes on the role of test and development driver.
Opel Connects Formula E With Its Road Cars
The Formula E programme is not being presented as an isolated motorsport project.
At the Paris Motor Show, Opel will place the GSE 27FE alongside the new Opel Corsa GSE, which is already available to order. The pairing is designed to demonstrate the relationship between Opel’s electric racing programme and its growing range of high-performance road cars.
The Corsa GSE effectively brings the GSE philosophy to the road, while the GSE 27FE demonstrates how that performance identity can be expressed at the highest level of electric competition.
Opel is also using the same design language throughout its Paris Motor Show stand. The Lightspeed Stripes and broader GSE visual identity will influence the exhibition design, creating a direct connection between the race car and production models.
Opel Formula E Debut Set for December 2026
The unveiling of the final livery comes as Opel moves into the final stages of preparation for its first Formula E season.
Since announcing its Formula E entry in March 2026, the team has conducted private testing alongside extensive simulator and test-bench development. The programme will intensify with the official Formula E test week scheduled for mid-November at Jarama in Spain.
The real test comes shortly afterwards.
Opel will make its competitive Formula E debut at a double-header in Jeddah, Saudi Arabia, on December 18 and 19, 2026.
Its first World Championship campaign will consist of 21 races across 13 cities and four continents, providing the new Opel GSE Formula E Team with an extensive international test of its car, drivers and technical operation.
The team’s home event will come later in the season, with the Berlin E-Prix scheduled for May 8 and 9, 2027.
For Opel, that race should carry particular significance as the German manufacturer competes in front of its home fans.
A New Motorsport Identity for Opel
The GSE 27FE is more than Opel’s first Formula E car. It is the clearest expression yet of where the company’s performance strategy is heading in the electric era.
The black, silver and yellow livery deliberately combines Opel’s motorsport heritage with a futuristic interpretation of electric racing. The Lightspeed Stripes, silver spine and GSE Yellow accents all serve the same purpose: making energy, speed and precision visible.
Opel’s Formula E debut will ultimately be judged by results rather than graphics, but the manufacturer has made its intentions clear. Entering Formula E at the beginning of the GEN4 era gives Opel the opportunity to build its programme around the latest generation of electric racing technology from day one.
With Mitch Evans and Théo Pourchaire behind the wheel, Sophia Flörsch supporting development, and 21 races ahead, the Opel GSE 27FE is about to move from design statement to genuine championship contender.
