Peugeot is sweetening the deal for buyers of its all-electric people hauler. The E-Traveller Combi has officially been added to the UK Government’s Electric Car Grant (ECG) scheme, shaving £1,500 off the list price and slotting it alongside the rest of Peugeot’s expanding EV portfolio. With the incentive applied, prices now start at £35,425 OTR MRRP.
The E-Traveller Combi isn’t just another box on wheels. Available in Standard (4.98 m) and Long (5.33 m) lengths, the van was designed with professionals in mind—think shuttle services, executive transfers, or anyone tasked with moving lots of passengers and their gear in comfort. And at 1.90 m tall, it can still sneak into most urban car parks without drama.
Range anxiety? The E-Traveller offers up to 219 miles (WLTP) on a charge, with the ability to jump from 20 to 80 percent in 45 minutes via a 100-kW DC fast charger. That’s commuter-friendly and trip-ready versatility rolled into one.
Inside, the cabin punches above its weight. A 10-inch HD touchscreen running Peugeot’s i-Connect infotainment system comes standard, complete with wireless smartphone mirroring, 4G connectivity, and even an “OK Peugeot” voice assistant. Safety kit is equally generous: Lane Keep Assist, Intelligent Speed Assistance, Driver Attention Alert, and Advanced Emergency Braking are all baked in.
On top of the ECG discount, Peugeot has bolstered its EV contributions by up to £4,500, potentially slashing monthly PCP payments by as much as £145. That’s serious incentive stacking in an already competitive segment.
Peugeot also leans on what it calls its Electric Promise: an 8-year/100,000-mile warranty for both the vehicle and the battery, plus coverage for key components such as the motor, transmission, and onboard charger. Buyers also get a Free2Move Charge Pass—in partnership with Octopus Electroverse—granting one-tap access to 700,000+ charge points across the UK and Europe.
In a market where practicality often comes with compromises, the Peugeot E-Traveller Combi is starting to look like one of the smarter plays for fleet operators and families alike—especially now that it qualifies for government support.
For decades, Peugeot has been quietly perfecting the art of the family car. Their C-segment sedans and estates have always struck a delicate balance between style, driving enjoyment, and practicality, and the new Peugeot 308 takes that formula and turns the volume up to eleven.
First Impressions: Style with Substance
From the moment you lay eyes on it, the new 308 demands attention. The most striking change? An illuminated Peugeot emblem taking pride of place on the front grille, flanked by a series of luminous strands that seamlessly blend into slim, claw-like LED headlights. It’s a bold statement — sporty, elegant, and unapologetically French.
The stance is aggressive without being overbearing, thanks to sculpted shoulders running from wing to bumper and trapezoidal lower air intakes that not only look purposeful but also improve aerodynamics. Peugeot has clearly put thought into airflow: these intakes channel air into the wheel arches, shaving precious watts off consumption and extending EV range where applicable. And yes, the GT trims get Matrix LED headlights and the full illuminated front treatment, just to make sure everyone knows you mean business.
SW vs Hatchback: Elegance Meets Practicality
The 308 range now includes both the hatchback and 308 SW estate, sharing the same design DNA but catering to slightly different tastes. The hatchback is sporty and taut, while the SW adds a sophisticated rear profile and practical versatility: split-fold rear seats, adjustable boot floors, and powered tailgates make it an estate that doesn’t compromise style for utility.
Interior: French Minimalism Meets Tech-Savvy Ergonomics
Step inside, and Peugeot’s signature i-Cockpit® philosophy is in full effect. Compact steering wheel, head-up digital instrument cluster with 3D graphics, and a 10-inch central touchscreen all draw the driver in, making every journey feel focused and intimate. Optional Alcantara® or aluminium trim, five programmable i-Toggles, and customizable ambient lighting ensure that both driver and passenger feel well looked after.
The 308 SW doesn’t just stop at comfort: AGR-certified seats, massage and heating functions, Focal® premium audio, and extensive connectivity make it one of the most tech-forward cabins in its class. And for the EV or PHEV owners, the MyPeugeot app extends that convenience to remote pre-conditioning and charging management.
Powertrain Options: The Full Spectrum
Peugeot has made sure no buyer is left behind:
Electric (E-308): 156 hp, 58.4 kWh battery, 450 km range WLTP, and regenerative braking with three levels. Fast charge from 20-80% in just 32 minutes. V2L capability means you can even power an e-bike on the go.
Plug-in Hybrid (195 hp): Combines a 1.6-litre petrol engine with a 125 hp electric motor. 100% electric range of 85 km, recharges in just over 2 hours.
Hybrid (145 hp): Charges while driving, allows up to 50% urban driving in EV mode.
Diesel (1.5L BlueHDi 130 hp): Efficient and suitable for long-distance drivers, paired with the EAT8 automatic transmission.
This diversity ensures that whether you’re city commuting, long-haul touring, or chasing a green conscience, the 308 has a solution.
Driving Dynamics: PEUGEOT’s Signature Touch
Peugeot’s C-segment expertise shines in the chassis. The 308 is agile, poised, and fun to drive, with a low seating position and finely tuned suspension filtering out the bumps without sacrificing responsiveness. The i-Cockpit® setup complements this perfectly — everything you need is intuitively positioned, enhancing both control and pleasure behind the wheel.
Sustainability Meets French Craftsmanship
Peugeot isn’t just focused on driving pleasure — they’re thinking long-term. Over 30% of the materials in the new 308 and SW are recycled or renewable. Hemp fibre dashboards, recycled aluminium, and plastics underscore a commitment to eco-conscious manufacturing without skimping on quality. And with assembly in Mulhouse and design in Vélizy, this is French craftsmanship in every sense.
Peace of Mind: Services and Guarantees
The 308 is more than just a car — it’s a connected experience. PEUGEOT CONNECT services, remote software updates, and a Trip Planner for EV owners ensure that technology enhances convenience. And backing it all up, PEUGEOT CARE offers 8-year/160,000 km warranties for vehicle and battery alike.
The new Peugeot 308 is a car that refuses to settle for mediocrity. It blends striking French design, clever packaging, cutting-edge technology, and an impressively broad powertrain lineup into a package that feels premium yet accessible. Whether you’re drawn to the sporty hatchback or the elegant SW, the 308 proves that the C-segment doesn’t have to be boring.
This weekend, the legendary 24 Hours of Le Mans endurance race is not only a celebration of motorsport history but also the stage for a major automotive comeback. Peugeot has chosen the iconic event to officially unveil the all-new e-208 GTi, its first high-performance electric vehicle and the long-awaited return of the legendary GTi badge.
A name once synonymous with hot hatch glory, especially with the classic 205 GTi, the GTi label is back—this time, fully electric. The new model is based on the Peugeot e-208, but heavily reworked by Peugeot Sport, signaling the brand’s renewed commitment to performance, even in the age of electrification.
A Competitive Comeback
The e-208 GTi enters a growing segment of electric hot hatches and takes direct aim at competitors like the Alpine A290 GT Performance. But with 278 horsepower and 300 Nm of torque, the Peugeot edges ahead in performance. Thanks to a front-mounted electric motor and mechanical limited-slip differential, it achieves 0–100 km/h in just 5.7 seconds, outpacing the Alpine’s 6.4-second sprint.
The drivetrain shares components with its Stellantis cousin, the Alfa Romeo Junior Veloce, while sporting engineering enhancements such as hydraulic shock absorbers, a rear stabilizer, and recalibrated steering for sharper handling. Peugeot has also lowered the chassis by 30 mm and widened the track to ensure more confident road-holding at speed.
Design Inspired by a Legend
Visually, the e-208 GTi pays homage to its 1980s predecessor. A completely redesigned front grille, dual spoilers, and new diffuser give the car a more aggressive stance. Unique 18-inch alloy wheels, styled after the 205 GTi’s originals and paired with Michelin Pilot Sport Cup 2 tires, complete the athletic look.
The interior maintains the sporty theme, with bucket seats trimmed in red and black, Alcantara upholstery, and distinctive GTi branding throughout. Even the floor mats feature red piping, a nostalgic nod to the original hot hatch hero.
Racing Pedigree and Technical Refinements
While the e-208 GTi uses the same 54 kWh nickel-manganese-cobalt battery found in the standard e-208, it benefits from race-derived software tweaks. These changes, influenced by Peugeot’s 9X8 hybrid endurance racer, improve thermal management under high loads and optimize energy recovery—ensuring the GTi’s performance doesn’t come at the cost of efficiency or reliability.
A Signal of Things to Come?
This electrified rebirth of the GTi may just be the beginning. Although Peugeot currently has no concrete plans to launch petrol-powered GTi models, CEO Alain Favey hinted at future possibilities: “We are starting with the e-208 and we are definitely listening to what our customers have to say. We do not exclude the possibility of other versions of the 208 GTi under the GTi badge, but there is absolutely nothing planned in that sense today.”
For now, the e-208 GTi stands as a bold statement of Peugeot’s electric future—combining nostalgic flair with cutting-edge engineering. As it roars into view at Le Mans, the legend of the GTi begins a thrilling new chapter.
