RAM has officially opened European orders for the new Rampage, a premium compact lifestyle pickup that aims to bridge the gap between traditional workhorses and high-end SUVs. Available in Rebel 2.2 Turbodiesel and R/T 2.0 Turbo Petrol versions, the Rampage combines 4×4 capability, premium interior technology and everyday usability, with prices starting at €44,000 before taxes. First customer deliveries are expected in February 2027.
The European pickup market is getting a new contender, and RAM is betting that buyers no longer want to choose between the practicality of a pickup truck and the comfort of a premium SUV. The new RAM Rampage is designed around precisely that idea, offering the American brand’s familiar combination of bold styling and utility in a more compact package tailored to European roads.
Following its European preview at Fieracavalli 2025, the Rampage is now moving into the next phase of its market introduction, with orders officially open across Europe. Positioned as a Premium Compact Lifestyle Pickup, it targets customers looking for genuine cargo-carrying capability, four-wheel-drive versatility and a more sophisticated driving experience than conventional pickups typically provide.
RAM Rampage: A More Compact Pickup Designed for European Roads
Measuring 5,028 mm in length and 1,886 mm in width, the RAM Rampage is smaller than a conventional mid-size pickup, making it better suited to European cities, tighter streets and everyday driving conditions. Despite its more manageable dimensions, it retains the imposing presence expected from a RAM vehicle.
Unlike traditional body-on-frame pickups, the Rampage uses a unibody architecture, combined with independent suspension and a multilink rear suspension layout. This configuration is intended to deliver improved ride comfort, stability and handling, particularly during everyday commuting and longer journeys.
Its versatility extends beyond paved roads. An on-demand four-wheel-drive system, 4WD Low mode and Hill Descent Control provide additional traction and control when tackling difficult terrain or challenging weather conditions.
The cargo bed measures 1,450 mm in length and is designed to accommodate a European pallet. Depending on the selected version, maximum payload capacity reaches 1,015 kg, giving the Rampage genuine working credentials alongside its lifestyle-oriented character.
According to Fabio Catone, Head of RAM and Dodge Brands for Enlarged Europe, the Rampage brings together the brand’s traditional strength and capability with premium comfort and everyday usability, while its dimensions make it particularly suitable for European customers.
RAM Rampage Rebel: 200 HP Diesel Power and Up to 1,015 kg Payload
The RAM Rampage Rebel represents the more utility-focused interpretation of the new pickup. Developed for customers who intend to use their vehicle for outdoor adventures, demanding activities and occasional work duties, it combines a rugged appearance with a capable diesel powertrain.
Under the bonnet sits a 2.2-litre four-cylinder turbodiesel engine producing 200 hp and 450 Nm of torque. Power is delivered through a nine-speed automatic transmission, while the four-wheel-drive system provides additional confidence when driving away from conventional roads.
The Rebel’s practical credentials are further supported by a maximum payload capacity of 1,015 kg, making it the more capable choice for customers who intend to regularly exploit the Rampage’s cargo-carrying potential.
Its exterior features 17-inch All-Terrain tyres and protective design elements intended to reinforce its off-road character. However, the Rebel is not simply a utilitarian pickup. Its suspension configuration, cabin equipment and overall refinement are designed to make it equally comfortable during everyday urban driving.
RAM Rampage R/T: 272 HP and Sports-Car-Inspired Performance
At the opposite end of the range, the RAM Rampage R/T takes a considerably more performance-oriented approach. Rather than focusing primarily on maximum payload and off-road practicality, this version emphasizes acceleration, road dynamics and a more sporting driving experience.
Its 2.0-litre turbocharged petrol engine develops 272 hp and 400 Nm of torque, making it the more powerful option in the European Rampage lineup.
The R/T accelerates from 0 to 100 km/h in just 6.9 seconds and reaches a maximum speed of 220 km/h. Those figures are particularly impressive for a pickup, underlining RAM’s intention to create something different from the conventional commercial vehicles occupying this segment.
The sporting character is reinforced by 19-inch wheels, suspension lowered by 10 mm and a specially tuned sports exhaust system. Together, these modifications give the R/T a more dynamic appearance and are intended to provide a sharper road-going character.
Despite its performance credentials, the R/T retains the fundamental practicality of the Rampage platform. It comes with four-wheel drive and offers a maximum payload capacity of 750 kg, allowing owners to enjoy its more powerful engine without completely sacrificing pickup functionality.
Both European versions are equipped with a nine-speed automatic transmission and four-wheel-drive capability, although their different powertrains and suspension configurations give them distinctly different personalities.
Premium Interior With Digital Technology and Harman Kardon Audio
One of the Rampage’s main selling points is its cabin, which has been developed to offer a more sophisticated experience than buyers might traditionally expect from a compact pickup.
The interior features leather upholstery, carefully finished details and a driver-focused layout. Electrically adjustable seats are included, with up to 12-way electric adjustment available for the front seats, adding another layer of comfort during longer journeys.
Technology is another important part of the package. The dashboard incorporates a 12.3-inch multimedia touchscreen alongside a fully digital 10.3-inch instrument cluster, creating a modern and connected driving environment.
For audio enthusiasts, RAM has also included a premium Harman Kardon sound system, further reinforcing the Rampage’s positioning as a lifestyle vehicle rather than a conventional work-focused pickup.
The combination of digital displays, premium materials and comfort-oriented equipment is intended to make the Rampage equally appealing to customers who spend most of their time driving on paved roads.
Level 2 Driver Assistance and 4×4 Capability
Safety and driver assistance technologies are also an important part of the European Rampage package.
Both versions benefit from a comprehensive suite of Level 2 driver-assistance systems, including Hands-on Driving assistance, Adaptive Cruise Control, Lane Keeping Assist and Autonomous Emergency Braking.
These systems are designed to support the driver during everyday journeys, particularly on motorways and in congested traffic, while the four-wheel-drive system adds another layer of confidence when road conditions deteriorate.
The result is a pickup that aims to combine the functionality of a traditional utility vehicle with the comfort, technology and safety equipment increasingly expected from modern premium SUVs.
RAM Rampage Europe: Price and Market Launch
With European orders now officially open, the RAM Rampage is preparing to enter a segment that sits between traditional pickups and premium SUVs.
The European range consists of two models: the diesel-powered Rampage Rebel and the more powerful petrol-powered Rampage R/T.
The suggested retail price starts at €44,000, excluding taxes, while first customer deliveries are expected to begin in February 2027.
Whether customers choose the 200 hp diesel Rebel for its greater payload capacity or the 272 hp petrol R/T for its considerably stronger performance, the underlying proposition remains the same.
The RAM Rampage is designed for buyers who want the versatility of a pickup without accepting all the compromises traditionally associated with one. With compact European-friendly dimensions, a premium cabin, genuine cargo-carrying ability and standard four-wheel-drive capability, RAM is attempting to establish a new niche in Europe’s increasingly diverse pickup market.
Source: Stellantis
