Auction week in Monterey always delivers drama, but even seasoned bidders did a double-take when the hammer fell on a Ferrari Daytona SP3 at RM Sotheby’s. The price? A staggering $26 million—more than ten times its original sticker.

This wasn’t just any SP3. Ferrari built the car specifically for the event, a one-off finished in exposed carbon fiber with a bold yellow livery stretching nose to tail, plus a bespoke interior plastered with prancing horse motifs. The sale benefitted the Ferrari Foundation, the automaker’s U.S.-based 501(c)(3) supporting education. If you’re going to write a big check, this was the place to do it.

The Daytona SP3 itself hardly needs an introduction. Launched in 2021 as part of Ferrari’s exclusive “Icona” series, it was essentially a LaFerrari without the hybrid trickery, clothed in bodywork that channels the P3 and P4 endurance racers of the 1960s. Production was capped at 599 cars, each starting around $2.25 million, and every slot was spoken for before the public even saw the car. Predictably, examples quickly began trading well above MSRP. Just not ten times MSRP.

With RM Sotheby’s gavel drop, this SP3 now holds the record as the most expensive new Ferrari ever sold at auction. It also took the top spot for Monterey Car Week overall, edging out another Maranello masterpiece: a 1961 Ferrari 250 California Spyder Competizione that crossed Gooding & Christie’s block for just over $25 million.
For perspective, the next-highest seller at RM Sotheby’s was a Ferrari F40 LM at a mere $11 million—a bargain in this rarified company.
In a weekend defined by stratospheric sales, Ferrari proved once again that nothing tugs at a collector’s wallet—or heartstrings—like a prancing horse.
Source: Ferrari






