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Alfa Romeo Posts 20% Global Growth in H1 2025, Driven by Junior Launch

Alfa Romeo is celebrating its 115th anniversary in signature style—with accelerating global momentum and a product strategy that blends heritage with modernity. The Italian marque has announced a robust 20% year-on-year increase in global registrations for the first half of 2025, a testament to its dynamic portfolio, growing international presence, and the successful launch of the all-new Alfa Romeo Junior.

Compact Power, Global Reach

At the heart of Alfa Romeo’s resurgence is the Junior, the brand’s new compact premium offering that has quickly become a cornerstone of its global expansion strategy. With over 45,000 orders recorded since its launch just a few months ago in 38 countries, the Junior is more than a new model—it’s a symbol of Alfa’s adaptability in a rapidly changing industry.

Available in a variety of powertrains—including the 280-hp Elettrica Veloce, the 156-hp Elettrica, and the 145-hp Ibrida (also available with Q4 all-wheel-drive)—the Junior represents Alfa’s most versatile and accessible interpretation of Italian sportiness yet. Impressively, 17% of all Junior orders so far are for the full-electric variant, highlighting a growing appetite for performance EVs in the premium compact segment.

Europe: A Stronghold Reinforced

Europe remains Alfa Romeo’s primary growth engine, with regional registrations surging 33.3% year-over-year. Key markets contributed significantly to this trajectory: France led the pack with a 51% rise—where the Junior is already segment leader—followed by the UK (+50%), Italy (+35%), and a remarkable 200% increase in the Netherlands.

South America & MEA: Surging Demand

In South America, Alfa Romeo experienced a stellar 63% increase in registrations, signaling both rising brand awareness and effective market entry strategies. Meanwhile, the Middle East and Africa (MEA) region posted a solid 34% year-over-year growth, reinforcing Alfa’s foothold in emerging premium markets.

Asia-Pacific: Setting the Stage

While the Asia-Pacific region saw a slight decline overall in H1, Alfa Romeo’s investment in the area remains steadfast. The Junior debuted in Japan in June, and an Australian market launch is imminent. Looking ahead, the brand is preparing entries into Malaysia and Taiwan, signaling intent to expand its APAC footprint more aggressively. In China, Alfa Romeo maintained steady performance, reflective of its consistent, if measured, presence in the world’s largest auto market.

North America: Strategy Shift in Progress

Contrasting the global uptrend, North America saw a decline in registrations. However, Alfa Romeo executives remain proactive, signaling that a targeted strategy is in motion to counter market challenges and reignite momentum in this crucial region.

Tonale, Giulia, and Stelvio: The Core Trio

Beyond the Junior, Alfa Romeo’s core line-up continues to deliver. The Tonale remains a critical player in the premium C-SUV segment, praised for its balance of performance, technology, and efficiency. Meanwhile, the Giulia and Stelvio continue to embody the brand’s classic DNA—sporty, elegant, and unmistakably Italian.

A Milestone Year for the Biscione Brand

Celebrating 115 years since its founding in 1910, Alfa Romeo has leaned into its rich history with a series of iconic moments throughout 2025. Among them: dynamic testing of the breathtaking new 33 Stradale at the legendary Balocco Proving Ground and the debut of the book Alfa Romeo 33 Stradale during the exclusive FuoriConcorso event.

Additionally, Alfa Romeo welcomed global fans to an international gathering in Arese that drew thousands of Alfisti from across the globe—underscoring the brand’s enduring emotional resonance. The celebration continues through major new partnerships, including with Luna Rossa for the 38th America’s Cup, and world tennis star Jasmine Paolini, now serving as a global Brand Ambassador.

Looking Forward with Confidence

Commenting on the brand’s performance, Alfa Romeo CEO Santo Ficili remarked:
“Alfa Romeo’s 115th anniversary is not just a commemoration, but an opportunity to celebrate the most authentic essence of the brand. Homogeneous growth has marked the first six months of the year, as a result of robust planning and a comprehensive commercial offering.”

He emphasized the brand’s long-term vision: “We want to seize new opportunities and face the challenges of a constantly evolving global scenario with determination. We will do so with our people, with the dealer network, and with Alfisti fans from all over the world.”

Conclusion: A Legacy Reinvented

With the Junior igniting new interest across continents and the rest of the line-up reinforcing Alfa Romeo’s premium credentials, 2025 is shaping up as a pivotal chapter for the brand. As it charts a bold course toward electrification and global expansion, Alfa Romeo is proving that staying true to one’s roots doesn’t mean standing still—it means accelerating toward the future with style, spirit, and unmistakable Italian flair.

Source: Stellantis

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Lamborghini Reports Robust H1 2025 Results Amid Global Uncertainty

Despite persistent geopolitical and economic turbulence, Automobili Lamborghini has posted strong results for the first half of 2025, underlining the resilience of its brand and business model. The Italian marque recorded a turnover of €1.62 billion—on par with the previous year—while operating profit reached €431 million, slightly lower than 2024 due primarily to adverse exchange rate movements in Q2.

Lamborghini delivered a record-breaking 5,681 vehicles in the first half, marking a 2% increase year-on-year and the company’s best-ever H1 performance. These results are further validation of the company’s bold electrification strategy, as it nears completion of its first fully hybrid model range.

“The results from the first six months of 2025 are solid despite global economic and political instability, confirming that the decision to hybridize the entire range was the right one,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “The success of the Revuelto and Urus SE demonstrates that our vision is shared by our customers, and we now look forward to the market launch of the Temerario.”

The company’s profitability held strong at 26.6%, reflecting not just operational efficiency but also the strength of its brand positioning and long-term strategic vision. Paolo Poma, Managing Director and CFO, added:

“In the current macroeconomic and geopolitical context, the financial and business performance of the first half of 2025 demonstrates the resilience we have built over the years, and confirms once again the brand’s positioning among the leading players in the luxury sector.”

Global Footprint, Stronger Than Ever

Deliveries were led by the EMEA region with 2,708 units, followed by the Americas with 1,732, and APAC with 1,241—showcasing Lamborghini’s broad global appeal and strategic market reach.

These results align with the automaker’s Direzione Cor Tauri roadmap, a long-term vision focused on sustainable performance, design excellence, and innovation through electrification. Lamborghini’s hybrid line-up is not only a technical milestone but also a cultural shift for the brand, blending its iconic DNA with forward-looking engineering.

Flagship Models Drive Electrified Success

At the forefront is the Revuelto, Lamborghini’s first High Performance Electrified Vehicle (HPEV), combining a next-generation V12 engine with three electric motors and a dual-clutch gearbox—marking a first for a V12 Lamborghini. Delivering 1,015 HP, the Revuelto embodies the brand’s ambitions for the electrified era, with cutting-edge aerodynamics and a new carbon-fibre chassis architecture.

Joining it is the Urus SE, the plug-in hybrid evolution of the best-selling Super SUV. Now featuring an 800 HP hybrid powertrain, redesigned aerodynamics, improved emissions, and enhanced comfort, the Urus SE is a significant leap forward in both performance and everyday versatility. The model’s ability to blend combustion and electric power has made it a standout in the luxury SUV segment.

Temerario: The Next Chapter

Anticipation is now building for the upcoming Temerario, a V8 HPEV hybrid supercar designed to complete Lamborghini’s hybrid transformation. The model made its dynamic debut at Portugal’s Autódromo Fernanda Pires da Silva in Estoril, where it showcased its raw track performance and advanced hybrid architecture. With first deliveries expected in early 2026, the Temerario promises to be a definitive statement of intent for Lamborghini’s next era.

Made in Italy, Admired Worldwide

As Lamborghini continues to expand its global footprint, the brand remains firmly rooted in its Italian heritage. From its headquarters in Sant’Agata Bolognese, the company continues to export the spirit of Made in Italy excellence, supported by a legacy of innovation, craftsmanship, and performance.

With a full hybrid line-up, record-breaking deliveries, and a forward-thinking vision, Automobili Lamborghini is not just navigating the challenges of a changing world—it’s accelerating through them.

Source: Lamborghini

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Mercedes-Benz Holds Strong in Q2, Despite Falling Sales and Tariff Turmoil

Mercedes-Benz Group AG demonstrated resilience in the face of global economic headwinds, reporting solid financial performance for the second quarter of 2025 despite rising tariffs and a dynamic market environment. While the auto industry contends with geopolitical tensions and shifting trade policies, Mercedes-Benz remains focused on intelligent product development and operational efficiency.

“We achieved robust financial results in the second quarter given the dynamic business environment,” said Ola Källenius, CEO of Mercedes-Benz Group AG. “The best response is to stay on course to deliver desirable and intelligent products, while keeping a tight grip on costs.”

The numbers reinforce that strategy. The Group posted a free cash flow of €1.9 billion in its industrial business for Q2, up from €1.6 billion in Q2 2024. Net liquidity rose to €30.8 billion, reflecting careful financial stewardship amidst volatility. However, group EBIT was significantly impacted by €715 million in one-off adjustments related to efficiency programs and M&A transactions, notably including the sale of operations in Argentina.

Mercedes-Benz Cars: Sales Dip, Hybrids Rise

Mercedes-Benz Cars faced a complex quarter. With unit sales down 9% year-on-year to 453,700 vehicles, the brand was clearly not immune to a cooling Chinese market and the pressure of new tariffs. Still, the company’s strategy of stock management and cost controls helped deliver an adjusted EBIT margin of 5.1% in Q2 and 6.2% for the first half of 2025. Excluding tariff effects, the return on sales would have stood at 6.6%.

Plug-in hybrid (PHEV) demand proved a bright spot, surging 34% in the quarter. Combined xEV sales rose 4%, indicating continued consumer interest in electrification, even as full EV adoption faces regulatory and infrastructure hurdles in certain markets.

Top-end vehicles — a core pillar of the Mercedes luxury brand identity — accounted for 14.3% of overall car sales. Yet the softer pricing environment and lower unit sales dented profitability, leading the company to revise its full-year RoS guidance to between 4% and 6%.

Mercedes-Benz Vans: Electric Uptick in a Tough Market

Mercedes-Benz Vans also saw sales volume decline 10% year-over-year in a competitive market, delivering 93,400 units in Q2. Nonetheless, adjusted EBIT margins remained strong at 10.4% for the quarter and 11.0% in the first half, bolstered by a 32% jump in electric van sales.

Looking ahead, the vans division is expected to outperform its first-half results in H2, but full-year sales are projected to fall significantly below 2024 levels. The revised guidance sets the return on sales between 8% and 10%.

Mercedes-Benz Mobility: Steady and Stable

The Group’s financial services arm, Mercedes-Benz Mobility, posted an adjusted return on equity of 8.9% in Q2 and 8.8% for H1, slightly ahead of the previous year. Efficient asset management and gains from financial investments helped offset a challenging lending environment and margin compression.

2025 Outlook: Tariff Pressure and Strategic Investments

Despite a solid first half, Mercedes-Benz has lowered its full-year outlook across key metrics, primarily due to tariff implications and anticipated lower unit sales at both Cars and Vans divisions.

  • Mercedes-Benz Cars: Full-year unit sales are now expected to fall significantly below the 1.98 million recorded in 2024. Adjusted RoS is guided at 4–6%, down from 8.1% last year.
  • Mercedes-Benz Vans: Expected to finish the year well below 2024’s 406,000 units, with a revised RoS forecast of 8–10%.
  • xEV Share: Electrified vehicle share is projected to increase to 20–22% for Cars (up from 19%) and 8–10% for Vans (up from 5%).
  • Investments: In contrast to the sales outlook, investments in property, plant, and equipment are set to rise significantly, particularly for Mercedes-Benz Cars and Vans. R&D spending will remain at the prior-year level for Cars and increase significantly for Vans.

Strategic Focus: Next Level Performance

Källenius emphasized that the company’s Next Level Performance program goes beyond cost-cutting. It aims to build long-term resilience through operational agility and a sharper focus on future product development.

“By using our global production footprint intelligently and executing our Next Level Performance programme, we’re adapting to new geopolitical realities,” said Källenius.

As the automotive world contends with shifting trade dynamics, evolving customer expectations, and accelerating electrification, Mercedes-Benz is staying the course — disciplined in execution, focused on premium innovation, and increasingly selective in where and how it competes globally.

Source: Mercedes-Benz