Tag Archives: Sales results

News

Lamborghini Reports Robust H1 2025 Results Amid Global Uncertainty

Despite persistent geopolitical and economic turbulence, Automobili Lamborghini has posted strong results for the first half of 2025, underlining the resilience of its brand and business model. The Italian marque recorded a turnover of €1.62 billion—on par with the previous year—while operating profit reached €431 million, slightly lower than 2024 due primarily to adverse exchange rate movements in Q2.

Lamborghini delivered a record-breaking 5,681 vehicles in the first half, marking a 2% increase year-on-year and the company’s best-ever H1 performance. These results are further validation of the company’s bold electrification strategy, as it nears completion of its first fully hybrid model range.

“The results from the first six months of 2025 are solid despite global economic and political instability, confirming that the decision to hybridize the entire range was the right one,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “The success of the Revuelto and Urus SE demonstrates that our vision is shared by our customers, and we now look forward to the market launch of the Temerario.”

The company’s profitability held strong at 26.6%, reflecting not just operational efficiency but also the strength of its brand positioning and long-term strategic vision. Paolo Poma, Managing Director and CFO, added:

“In the current macroeconomic and geopolitical context, the financial and business performance of the first half of 2025 demonstrates the resilience we have built over the years, and confirms once again the brand’s positioning among the leading players in the luxury sector.”

Global Footprint, Stronger Than Ever

Deliveries were led by the EMEA region with 2,708 units, followed by the Americas with 1,732, and APAC with 1,241—showcasing Lamborghini’s broad global appeal and strategic market reach.

These results align with the automaker’s Direzione Cor Tauri roadmap, a long-term vision focused on sustainable performance, design excellence, and innovation through electrification. Lamborghini’s hybrid line-up is not only a technical milestone but also a cultural shift for the brand, blending its iconic DNA with forward-looking engineering.

Flagship Models Drive Electrified Success

At the forefront is the Revuelto, Lamborghini’s first High Performance Electrified Vehicle (HPEV), combining a next-generation V12 engine with three electric motors and a dual-clutch gearbox—marking a first for a V12 Lamborghini. Delivering 1,015 HP, the Revuelto embodies the brand’s ambitions for the electrified era, with cutting-edge aerodynamics and a new carbon-fibre chassis architecture.

Joining it is the Urus SE, the plug-in hybrid evolution of the best-selling Super SUV. Now featuring an 800 HP hybrid powertrain, redesigned aerodynamics, improved emissions, and enhanced comfort, the Urus SE is a significant leap forward in both performance and everyday versatility. The model’s ability to blend combustion and electric power has made it a standout in the luxury SUV segment.

Temerario: The Next Chapter

Anticipation is now building for the upcoming Temerario, a V8 HPEV hybrid supercar designed to complete Lamborghini’s hybrid transformation. The model made its dynamic debut at Portugal’s Autódromo Fernanda Pires da Silva in Estoril, where it showcased its raw track performance and advanced hybrid architecture. With first deliveries expected in early 2026, the Temerario promises to be a definitive statement of intent for Lamborghini’s next era.

Made in Italy, Admired Worldwide

As Lamborghini continues to expand its global footprint, the brand remains firmly rooted in its Italian heritage. From its headquarters in Sant’Agata Bolognese, the company continues to export the spirit of Made in Italy excellence, supported by a legacy of innovation, craftsmanship, and performance.

With a full hybrid line-up, record-breaking deliveries, and a forward-thinking vision, Automobili Lamborghini is not just navigating the challenges of a changing world—it’s accelerating through them.

Source: Lamborghini

News

Mercedes-Benz Holds Strong in Q2, Despite Falling Sales and Tariff Turmoil

Mercedes-Benz Group AG demonstrated resilience in the face of global economic headwinds, reporting solid financial performance for the second quarter of 2025 despite rising tariffs and a dynamic market environment. While the auto industry contends with geopolitical tensions and shifting trade policies, Mercedes-Benz remains focused on intelligent product development and operational efficiency.

“We achieved robust financial results in the second quarter given the dynamic business environment,” said Ola Källenius, CEO of Mercedes-Benz Group AG. “The best response is to stay on course to deliver desirable and intelligent products, while keeping a tight grip on costs.”

The numbers reinforce that strategy. The Group posted a free cash flow of €1.9 billion in its industrial business for Q2, up from €1.6 billion in Q2 2024. Net liquidity rose to €30.8 billion, reflecting careful financial stewardship amidst volatility. However, group EBIT was significantly impacted by €715 million in one-off adjustments related to efficiency programs and M&A transactions, notably including the sale of operations in Argentina.

Mercedes-Benz Cars: Sales Dip, Hybrids Rise

Mercedes-Benz Cars faced a complex quarter. With unit sales down 9% year-on-year to 453,700 vehicles, the brand was clearly not immune to a cooling Chinese market and the pressure of new tariffs. Still, the company’s strategy of stock management and cost controls helped deliver an adjusted EBIT margin of 5.1% in Q2 and 6.2% for the first half of 2025. Excluding tariff effects, the return on sales would have stood at 6.6%.

Plug-in hybrid (PHEV) demand proved a bright spot, surging 34% in the quarter. Combined xEV sales rose 4%, indicating continued consumer interest in electrification, even as full EV adoption faces regulatory and infrastructure hurdles in certain markets.

Top-end vehicles — a core pillar of the Mercedes luxury brand identity — accounted for 14.3% of overall car sales. Yet the softer pricing environment and lower unit sales dented profitability, leading the company to revise its full-year RoS guidance to between 4% and 6%.

Mercedes-Benz Vans: Electric Uptick in a Tough Market

Mercedes-Benz Vans also saw sales volume decline 10% year-over-year in a competitive market, delivering 93,400 units in Q2. Nonetheless, adjusted EBIT margins remained strong at 10.4% for the quarter and 11.0% in the first half, bolstered by a 32% jump in electric van sales.

Looking ahead, the vans division is expected to outperform its first-half results in H2, but full-year sales are projected to fall significantly below 2024 levels. The revised guidance sets the return on sales between 8% and 10%.

Mercedes-Benz Mobility: Steady and Stable

The Group’s financial services arm, Mercedes-Benz Mobility, posted an adjusted return on equity of 8.9% in Q2 and 8.8% for H1, slightly ahead of the previous year. Efficient asset management and gains from financial investments helped offset a challenging lending environment and margin compression.

2025 Outlook: Tariff Pressure and Strategic Investments

Despite a solid first half, Mercedes-Benz has lowered its full-year outlook across key metrics, primarily due to tariff implications and anticipated lower unit sales at both Cars and Vans divisions.

  • Mercedes-Benz Cars: Full-year unit sales are now expected to fall significantly below the 1.98 million recorded in 2024. Adjusted RoS is guided at 4–6%, down from 8.1% last year.
  • Mercedes-Benz Vans: Expected to finish the year well below 2024’s 406,000 units, with a revised RoS forecast of 8–10%.
  • xEV Share: Electrified vehicle share is projected to increase to 20–22% for Cars (up from 19%) and 8–10% for Vans (up from 5%).
  • Investments: In contrast to the sales outlook, investments in property, plant, and equipment are set to rise significantly, particularly for Mercedes-Benz Cars and Vans. R&D spending will remain at the prior-year level for Cars and increase significantly for Vans.

Strategic Focus: Next Level Performance

Källenius emphasized that the company’s Next Level Performance program goes beyond cost-cutting. It aims to build long-term resilience through operational agility and a sharper focus on future product development.

“By using our global production footprint intelligently and executing our Next Level Performance programme, we’re adapting to new geopolitical realities,” said Källenius.

As the automotive world contends with shifting trade dynamics, evolving customer expectations, and accelerating electrification, Mercedes-Benz is staying the course — disciplined in execution, focused on premium innovation, and increasingly selective in where and how it competes globally.

Source: Mercedes-Benz

News

Porsche Navigates Turbulent Terrain in H1 2025, Eyes Resilience and Long-Term Growth

In the face of economic headwinds and shifting global dynamics, Porsche AG has reported a significant decline in financial performance for the first half of 2025, yet remains steadfast in its strategic recalibration for a more resilient future.

The Stuttgart-based sports car icon posted group sales revenue of €18.16 billion, down from €19.46 billion in the same period last year. Group operating profit fell sharply to €1.01 billion, a stark contrast to the €3.06 billion recorded in H1 2024. This translated to a group operating return on sales of just 5.5%, down from a robust 15.7% year-on-year.

A New Era of Challenges

“We continue to face significant challenges around the world,” said Oliver Blume, Chairman of the Executive Board of Porsche AG. “And this is not a storm that will pass.” Blume cited unexpected global shifts and the need to reevaluate past strategic decisions as drivers behind the company’s ongoing transformation.

According to Blume, three key pressure points have reshaped Porsche’s current business landscape: a sharp decline in premium and luxury car demand in China, US import tariffs that have squeezed margins, and a slower-than-expected global transition to electric mobility. These dynamics have affected not only Porsche’s balance sheet but also its operational approach.

Strategic Recalibration Underway

In response, Porsche has initiated sweeping measures to streamline operations and bolster future profitability. In the first half of 2025 alone, the company incurred special expenses of €200 million related to organizational realignment, and €500 million for battery development and production. Additionally, €400 million was absorbed in customer price protection amid new US import tariffs.

Dr. Jochen Breckner, Executive Board Member for Finance and IT, emphasized the goal: “The aim of our strategic realignment is to strengthen our profitability and resilience.” Talks with employee representatives on a second wave of cost-efficiency measures are set to begin in the second half of the year.

Deliveries and Electrification Progress

Despite economic challenges, Porsche delivered 146,391 vehicles worldwide in the first half of 2025. Electrified models made up 36.1% of total deliveries, with 23.5% fully electric and 12.6% plug-in hybrids. Europe led the charge with an electrification rate of 57%, surpassing the company’s IPO-era targets.

The Macan remained Porsche’s best-selling model, with 45,137 units delivered. The brand also set new delivery records in North America and emerging markets, showing regional resilience amidst global uncertainty.

However, automotive net cashflow fell to €394 million, compared to €1.12 billion last year, with a cashflow margin of 2.4%, down from 6.3%.

Innovation and Recognition

Porsche’s push into advanced battery tech saw a major milestone with its subsidiary, V4Smart GmbH, ramping up its second production line in Nördlingen, Germany. This, alongside the Ellwangen site, forms Europe’s only active high-performance round cell production network.

Meanwhile, the brand continued to shine in quality and motorsport. Porsche ranked first in the U.S. J.D. Power APEAL study for customer satisfaction and secured a double championship victory at the Formula E season finale in London. The company also claimed another class win at Le Mans and a dramatic second place overall with the Porsche 963.

Revised Outlook, Grounded Optimism

Following new EU-U.S. agreements on import tariffs, Porsche has revised its 2025 outlook. While the company expects import duties of 15% starting August 1, it plans countermeasures, including selective price adjustments to absorb the financial impact.

Despite the rocky first half, Porsche maintains its forecast of €37–38 billion in annual group revenue. Profitability expectations range from a 5–7% group return on sales and a 3–5% automotive net cashflow margin, depending on the effectiveness of mitigation strategies and market recovery.

“Our completely revamped product range is very well received by our customers,” Blume added. “We expect that we will begin to see positive economic momentum again from 2026 onwards.”

Source: Porsche